Why should you invest time in learning how to increase blog traffic?
Well, imagine this: you toiled away for months to start your blog. You agonized over the name, carefully picked a theme, wrote your best copy, and launched it with all the giddiness of a high schooler asking their crush to prom. And then—crickets.
Your blog is a ghost town. Tumbleweeds would roll down your homepage if they could. Not a single soul seems interested in your content.
In a panic, you try your best to fix the situation. You ask your friends and family to search for your blog’s name and click it to let Google know it exists. You even consider printing business cards with its URL and handing them out on the street. Maybe a different theme would help?
Doubts creep in. Perhaps blogging simply isn’t for you after all. Perhaps you were kidding yourself, and maybe what you have to share isn’t that interesting after all. And you start to consider giving up.
This is the last situation we want you to find yourself in. That’s why, in this blog post, we have put together a list of proven tactics and tips you can use to generate traffic to your blog. You can start implementing them right now, and doing even just a few of them can make a big difference.
Ready to give it a go? Then let’s not wait any longer.
How to get more blog traffic from SEO
Search engine optimization, or SEO, is the basis of traffic generation for most blogs. That’s because it’s mostly free to implement and pretty much “set it and forget it.” Once you have a good foundation, it works with relatively little maintenance. But how do you get it right in the first place?
1. Conduct keyword research
If you’re reading this article, you want to generate more traffic with your blog. Blogs that receive a lot of visitors are ones that are full of helpful content about topics that people search for and want to read.
A blog post can be the best-formatted, wittiest, and most thoroughly-researched piece of writing ever, but if the topic isn’t something that others are interested in, it likely won’t deliver the traffic returns on it.
Keyword research helps you avoid that by ensuring you pick subjects your audience is actually interested in. That way, you don’t end up figuratively yelling into a vacuum. It also helps you discover new blog post ideas.
Evergreen content consists of blog posts that remain perpetually relevant and can drive traffic year-round. They contain information that doesn’t change or changes very slowly.
For example, “weight loss” is an evergreen topic. People are always looking for ways to slim down, and the principles (diet and exercise) stay mostly the same.
On the other hand, the results of the 2024 Olympic games are probably not a popular search topic beyond a certain point in time.
There’s also seasonal content. It can be evergreen for the same period every year, but it likely won’t bring in lots of traffic outside of a particular timeframe.
The perfect example for a seasonal search term.
In conclusion, make sure that at least part of your content strategy includes evergreen content. MailChimp has a guide on this topic with additional details.
3. Follow Google’s E-E-A-T guidelines
The acronym E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s not a direct ranking factor (i.e. something that formally impacts your content’s ability to rank) but a concept Google introduced to gauge the quality of web pages that appear in its search results. Therefore, if you want to increase traffic, you’d do best to demonstrate these aspects on your blog.
Here’s how you can do so:
Experience: Show that you have firsthand experience in your subject. For instance, if you’re talking about a product, actually use it. If you’re recommending a hotel or location, visit it.
Expertise: Create high-quality, in-depth content and link to reputable studies, data, or industry leaders to back up your claims. Highlight relevant credentials or qualifications on your About page or author bio.
Authoritativeness: Consistently publish top-notch articles to build authority in your industry, attract backlinks and mentions, and grow your reputation.
Trustworthiness: Ensure your website is trustworthy through security, transparency, and being ethical. For example, disclose affiliations or sponsorships clearly and provide easy ways to get in contact.
This isn’t a hard-and-fast rule though. In the end, your blogging frequency depends on your goals, the length and type of your content, and the time you can invest.
To get on the right schedule for yourself:
Ask your audience.
Experiment with different posting frequencies.
Find a cadence you can sustain.
Focus on quality over quantity.
6. Avoid duplicate content
Duplicate content means two pages that contain exactly the same or almost identical material. This can confuse search engines about which of your pages to rank for a particular keyword.
Here’s how to avoid it:
If you reuse the same content somewhere else, include a canonical tag to the original so that search engines know which is the most representative of the topic.
Add descriptions to your category pages. It will distinguish them from other archive pages that might contain the same blog posts.
Switch off irrelevant archives, like tags, to decrease the likelihood of several archive pages displaying the same content.
Don’t paginate your blog comments. Pagination creates additional versions of your blog posts with the same content except for the comment section.
Use tools like Siteliner and Copyscape to find duplicate content so you can fix it.
Internal links (or links to your other content from your own content) serve numerous purposes:
They allow visitors to discover more relevant pages and keep them engaged.
They establish relationships between your pages, helping search engines understand their context and how they fit together.
They distribute SEO value from incoming links across your site.
Therefore, when you create content, it’s recommended that you always link to related, relevant pages and posts on your blog. In addition, make sure to use clear anchor text, meaning the text that appears as the link on the page. Visitors should easily be able to understand what page they’ll land on when they click.
For detailed guidance on internal linking, check out this post on Yoast.
8. Use an SEO plugin
SEO plugins are helpful because they support you in optimizing your blog to increase organic search traffic. They give you lots of control over how your content appears in search results and often implement improvements automatically.
Take advantage of this possibility for every post and page to make sure your titles and descriptions grab reader attention in search results and aren’t too long.
In addition, SEO plugins often come with content analysis options. Input your page’s main keyword, and they will tell you if you’re using it often enough, in the right places, and other ways to optimize the page.
Links to your blog from other sources, called backlinks, are one of the main signals search engines use to determine where to rank your content. However, it’s not about the raw numbers; the quality of backlinks, meaning if they come from relevant and trustworthy websites, makes a huge impact (so don’t start buying backlinks).
The truth is, intentionally building backlinks isn’t easy. Here are a few practical ideas you can try:
Create linkable assets: Make your content so good that people naturally feel inclined to link to it.
Do outreach: Contact influencers and blogs in your niche or industry, and let them know about content they might find useful.
Up-to-date information is a sign of quality content. That’s why blog posts tend to drop off in search rankings over time. The antidote? Refresh your content regularly.
Here’s how to improve older content on your blog:
Tailor posts more strongly to search intent, meaning make sure you’re answering the purpose of a reader’s search fully.
Website speed is a major factor in user experience, so much so that Google has adopted it as a ranking factor. Therefore, if you want to do well in search results, make sure your blog loads fast.
If you host your blog on WordPress.com, you already have a leg up on this. Optimized and scalable servers, built-in caching, fast themes, and a content delivery network are included with every plan. These features ensure your website is blazing fast.
However, there are also speed factors you need to take care of on your end, such as:
Optimizing images.
Keeping the number of plugins on your site to a minimum.
Structured data is what you see in search results when content displays images, ratings, prep time, and other additional information, known as rich snippets.
While using structured data won’t automatically make your content rank higher, it can help because search engines can better understand your site content with it. It’s also an effective way to increase click-through rates, which are a positive signal for search engines as well. It shows that your content is relevant to their users’ search intent.
Structured data exists for different types of content, from recipes to reviews, and can add different features to your content. One example are the handy, styled recipe cards you often see in food blog posts.
You can hard-code structured data, but the easiest way to incorporate it into your content is to use one of the many plugin solutions for structured data.
Most SEO plugins also include options to assign structured data to your content. Once you have set up the markup on your site, use Google’s Rich Results Test to make sure it works correctly.
It makes sense, as most people guard their personal email address fiercely. Therefore, if they like your content enough to hand over their address for your newsletter, you’ve found someone who is likely to return.
In addition, your email list belongs to you. It can’t be taken away, and nobody can limit your reach the way a social media algorithm upgrade can.
For that reason, building an email list you can use to increase blog traffic should be an absolute priority.
13. Add email subscription options to your blog
The first step in building a newsletter audience is to equip your website with a way for people to sign up. On WordPress.com, you have that ability out of the box.
All you need to do is go to Settings > Newsletter (or Jetpack >Settings > Newsletter on plugin-eligible plans) and enable ways for people to sign up.
You can also manually add sign-up options with the Subscribe block. Once you have subscribers, you have the possibility to automatically send new content to them.
The Newsletter menu lets you customize the look of your emails, set up a paid newsletter, and compose a welcome message. You can have unlimited email subscribers, import them from other platforms, monitor open and click rates, and much more.
14. Encourage email subscribers to share your posts
Your email subscribers are already engaged with your content, making them ideal advocates for your blog. You can leverage that to increase blog traffic by encouraging them to share your posts, like so:
Make it easy to spread the word: Add links that allow subscribers to share your posts on social platforms.
Encourage subscribers to forward your emails: Use friendly language like, “Know someone who’d love this? Forward it to them!”
Offer incentives: Provide free resources, discounts, or entries into a giveaway for each share.
Feature your most engaging or useful posts: Highlight these in your newsletter and ask readers to share their favorites.
Every little bit helps. When you notice someone sharing, be sure to express your gratitude.
15. Reach out to other bloggers
Collaborating with other bloggers who have an established audience can help boost your blog traffic. It exposes your content to more people already interested in your niche.
Here’s how to pull it off:
Identify relevant bloggers in your niche or complementary niches with active email newsletters.
Build rapport by commenting on their blog posts, sharing their articles on social media, or mentioning them on your own blog.
Craft a personalized pitch, mentioning specifically how your content can add value to their audience.
Highlight mutual benefits, such as featuring their work on your blog, promoting their newsletter, or providing content their readers would appreciate.
Share your most polished and valuable posts for consideration that resonates with their audience and aligns with their standards.
Alternatively, ask them to write a blog post on your blog (with a backlink) or interview them and then ask to share the interview with their audience.
Get blog traffic from social media
Social media is an established and important marketing channel. Here are ways to use it to increase the traffic to your blog.
16. Regularly share your posts on social networks
You probably don’t need an introduction to how sharing on social media platforms works. Any blog promotion plan should include regularly publishing your content there.
An important question is which platform(s) you should choose. This depends on a number of factors. For example, if your content includes stunning visuals, like a travel blog, a platform like Pinterest or Instagram might be a good option.
For written content that you can break down into bite-sized facts, LinkedIn and similar platforms come to mind.
One that deserves special mention is Bluesky. It’s particularly friendly to bloggers since it doesn’t suppress links, and you can customize your Bluesky handle with a custom domain from WordPress.com. Other popular networks like Facebook and X try to keep users on their own site, making it more difficult to use them for traffic generation.
Take the time to learn each platform’s rules and conventions, and focus on a maximum of two or three at first. You can always branch out later.
By the way, in WordPress.com, you can auto-post your content via Jetpack Social. Just go to Tools > Marketing > Connections and connect your blog to your accounts.
After that, you can choose to automatically share posts when you publish them.
17. Add social sharing buttons/blocks to your blog
Including social sharing options in your content allows visitors to easily post it on social media. They are also easy to set up and configure on your WordPress.com blog.
If you’re using a legacy theme, go to Tools > Marketing > Sharing Buttons. Determine where buttons should appear and what the buttons should look like.
If you’re using a block theme, you can take advantage of the Sharing Buttons block instead. It allows you to display buttons wherever you want with many ways to customize them to your needs.
18. Create a link-in-bio page
A link-in-bio page is where you consolidate links to all of your web presences and most important pages.
It’s a great place to include your blog in order to direct social visitors there. In addition, it’s easy to create, thanks to w.link, which fully integrates with WordPress.com and is customizable.
Finally, here are a few more tips on increasing blog traffic that didn’t fit in the other categories:
19. Use analytics to inform your content strategy
Analytics tools help you understand what resonates with your audience. By identifying content that performs well, you can create more of what attracts your readers.
Identify which topics receive the most views, likes, and comments to create more content on similar themes or expand on related subtopics.
Check the search terms people use to find your blog to reveal what information your audience is actively seeking.
See which sources refer traffic to you to focus on platforms that drive the most visitors.
Look at which formats (e.g., listicles, how-to guides, case studies) generate the most engagement and create similar content.
20. Minimize clutter on your blog design
A clean and streamlined blog design helps readers focus on your content. Cluttered designs can be distracting and hurt user experience, making you lose visitors.
While all WordPress.com blog themes feature clean and well-optimized designs, here are additional tips:
Choose a simple theme.
Ensure your blog has enough spacing between elements.
Simplify navigation by grouping similar pages or posts under clear headings.
Use pop-ups sparingly and strategically.
21. Leverage the WordPress.com Reader
The Reader allows WordPress.com users to find content based on their interests from all the sites they follow, including yours.
To make the most of it:
Use relevant tags and categories to increase the visibility of your posts.
Interact with other bloggers by liking, commenting on, and following their posts.
Publish regularly to stay visible to potential readers.
Feature your best-performing posts to attract new readers who explore your blog through the Reader.
For more information on using the Reader, check out the documentation.
Get your blog the traffic it deserves
More blog traffic means a wider reach, a bigger impact, more possibilities, and an increase in the ability to earn money from your blog. If your traffic could be better, don’t panic—there are many things you can do to improve the situation. Pick strategies from above that resonate most with your goals and abilities and build from there.
It looks like you’re here because you want to learn how to create a website, and maybe you find the task ahead a bit scary, overwhelming, and unsettling.
That’s understandable. Making a website can seem like a big undertaking, especially if you’ve been told that you need special skills for it, like knowing how to write code.
We are here to tell you that that’s not true. You can have your own, professional-looking website without any programming skills. In fact, all you need is to know how to use your computer mouse and write on your keyboard.
Sound hard to believe?
Seeing is believing, so in this article, we go over the process of creating your own website using WordPress. We’ll break it down into small, easy steps, so you can follow along even as a beginner.
If you are unsure what the purpose of your site is, doing some competitor analysis is often helpful. You can learn a lot from analyzing other websites in your industry, market, or niche, such as:
If you discover anything interesting or noteworthy, document it so you can borrow inspiration later on.
Choose the type of website you will build
Very different types of websites.
There are many different types of websites and they all come with their own goals, requirements, and differences. Some common kinds of websites include:
Business websites: These sites provide information about a company and its services or products. Sites of this kind usually have an objective such as selling goods or services, lead generation, or newsletter signups.
Personal websites: A personal website lets you establish a profile for potential employers, build your personal brand, consolidate your web presence, or find clients. It comes in many different varieties, from static brochure sites over portfolios to one-page websites.
Blogs: Starting a blog is an excellent way to attract more users to your website (hey, you are here, aren’t you?), show off your expertise, and help your audience. You can also start one to simply practice writing or pursue a hobby. Plus, it can be standalone or part of another type of website (like wordpress.com/blog is the blog for WordPress.com, our WordPress hosting company).
Online stores: The goal of an online store is selling products, goods, or services. This, too, can take many different forms. For example, a shop selling digital products is usually very different from one that deals in real-life merchandise. That’s because you normally don’t need as many product images for digital wares, they typically don’t come in many variations, and they don’t require shipping—all factors that simplify the experience of digital-only online stores.
Newsletter websites: The purpose of a newsletter site is mainly to collect subscribers for an email newsletter. You can grow your email list through popups or subscription forms.
Podcast sites: Another example of a type of site you can build is a podcast website. It can serve as home to your podcast episodes as well as provide additional information around them and you. You can even collect payments for exclusive content and earn money.
Naturally, it’s also possible to combine several website types. For example, you can sell products on your personal blog and send your latest posts via a newsletter. In fact, most websites use a hybrid approach like that. The important thing is to clarify this for yourself so that you work towards the right direction.
Pick your hosting provider and website builder platform
A hosting provider rents out server space where you can place your website files so that others can see your site. A website builder is the software that powers your site. Both influence its management and the end result.
What types of hosting providers exist?
There are different kinds of hosting, but the most common forms are:
Shared hosting: With shared hosting, your website is on the same server as many others, and they all have to share the same resources (hence the name).
VPS hosting: This acronym stands for “Virtual Private Server.” VPS hosting still places your website on the same machine as other sites but everyone gets their own dedicated resources they can’t exceed.
Dedicated server: You may choose to rent and manage your own server solely for your website.
Managed hosting: Like the name suggests, managed hosting providers take many of the day-to-day tasks of keeping a website running off your hands. WordPress.com is a managed hosting provider.
While shared hosting is probably the most common type, the divided server resources can become a speed bottleneck if one or more websites on the shared server start hogging all the processing power. Therefore, it is usually only sufficient for simple sites with little traffic.
VPS and dedicated hosting don’t have this problem; however, they come with additional responsibility. That’s because you only rent the server space; everything else related to site management is up to you. In particular, that means security, speed optimization, backups, infrastructure decisions, and other, similar tasks.
Managed hosting offers the most hands-off approach. For example, when you create a website hosted on WordPress.com, besides making sure your site is fast, secure, and backed up, we also keep it updated, offer top-notch support, and provide an optimized environment.
This arrangement eliminates a lot of busywork for website owners like you. As a result, it allows you to fully focus on the parts of running a website that have the biggest impact on its success and reaching your goals. Examples include content creation, marketing, outreach, and product development.
As mentioned, in this tutorial we’ll show you how to set up your website using WordPress. It’s an open source content management system (CMS) and website builder, which means you can use it to create and manage websites and web content.
In the past, you would have to hand-code HTML and CSS files and upload them to servers to build your site. With WordPress, you can set up a website, change settings, create content, and do everything else from an easy-to-use interface instead.
That’s why it is our website builder of choice here at WordPress.com. Whatever hosting plan you choose (including our free plan), WordPress is automatically included in your account and set up for you. You always land directly on the platform’s user interface—no need to install anything by hand.
WordPress is both powerful and beginner-friendly (as you will see), which is why we, along with more than 43% of all websites on the internet, prefer it. Plus, WordPress is open source, meaning software built and maintained by volunteers and paid contributors who support it for the good of all.
A domain name is the address you type into your browser to access a website. Google.com is a domain name as are wordpress.com and wikipedia.org.
At WordPress.com, we offer many domain extensions for purchase, including .com, .blog, and .org. In addition, with our free hosting plan, you can have a website running on a free subdomain like example.wordpress.com.
While sufficient for getting your feet wet in the website-building game, subdomains like this are not suitable for any professional purposes. It’s like using a Gmail address for your business email; it isn’t as professional or polished as a custom email address is. Thus, if your website is meant to be more than a hobby, you need your own domain name, especially for a business.
Your domain name should be relevant to your site or brand. For example, if you’re building a company site, you may simply want a domain using the company name. It’s where people will naturally assume they can find you.
However, a domain name can also be topical, like gluten-free-gutenberg.com for a food blog with gluten free recipes.
What’s most important is that your address is easy to remember and distinct. While you are at it, it’s also worth checking if the respective social media handles are available to ensure brand consistency.
As for domain endings, due to how common and memorable they are, you can usually go with the .com extension unless you have a good reason not to. One example would be if you operate in a specific area or country. Then, a local domain ending like .de for Germany or .co.uk for the United Kingdom may make the most sense for your intended audience. Specific extensions for certain industries and types of business, like .org, .app, or .ai, also exist.
A second important step is to make sure your desired domain is even available. For that, input it into a domain search tool. It will tell you if you are able to purchase the domain, how much it costs, and alternative ideas if your initial idea is already taken.
Affordable pricing: Standard domain endings are just $12 to $14 per year with hundreds of other options and frequent deals on chosen domains. Most importantly, if you decide to host your website with WordPress.com, you actually get a free domain included for the first year.
Reliability: We’ve been in the domain business for over ten years. Our domains come with free privacy protection, SSL certificates, and a fast and secure DNS infrastructure.
Great customer support: You can reach our domain experts via email and live chat for advice on everything from transferring domains to managing multiple at once.
Finally, having your website and domain hosted with the same provider offers you simplicity. You can manage your domain and site from one dashboard and don’t have to deal with connecting your domain to your hosting account manually.
Pick your WordPress.com theme
WordPress uses “themes” to control the design of your website. They include colors, fonts, layouts, and more—all of the elements that shape the look and feel of a website. You can change themes at will and, as a result, modify your website’s look in literal seconds.
Another benefit is that WordPress themes allow you to affect the appearance of your website without code. You can customize almost any aspect of your theme through an interface without needing to use HTML or CSS.
Same website, same content, but different themes.
What kinds of themes exist?
The good thing about using WordPress as your website builder is that it has themes for pretty much any purpose. No matter what kind of website you want to create, there is likely a suitable theme already out there, complete with specific design elements for the type of site they are created for.
For example, here at WordPress.com, you can find themes for the following website categories:
Blog: These are perfect if you are planning to start blogging. They contain page templates that allow you to easily display and showcase your content. We also have themes for topical categories like travel & lifestyle.
Portfolio: Are you an artist, photographer, or painter? Then, portfolio themes are the perfect tools to show off your work. They are focused on drawing attention to photos, illustrations, and other creative works.
Business: Our business themes aim to help you set up your business site in the easiest way possible. You can also choose from different industries like restaurant websites, real estate, health & wellness, and more.
Store: If you are going the e-commerce route, these themes will give you a leg up in creating your store, offering your products, and attracting customers.
It’s important to note that there are free and premium WordPress themes and that you can find them in a variety of places, including directories on WordPress.org and here on WordPress.com. Note that you need to have a WordPress.com site with a Business plan or above to install third-party themes.
How to install and apply themes
Changing your theme and website design is very easy. You will find the option under Appearance > Themes in the WordPress user interface.
You can filter the list of themes by category at the top or search for specific keywords or theme names. If you see something you like, click on it for additional information.
Try out the style variations and read the theme description. Click Preview & Customize to try out your site in the new design with the option to customize and activate it.
Alternatively, activate your theme from its own page via the Activate this design button. Some themes will automatically change your homepage content, so you have to confirm that you understand that. When you do and look at your site afterward, you can see it in its new look.
Determine the branding and colors you’ll use on your site
Next, it’s time to set guidelines for the content that will populate your pages.
Give your website a voice
Your website content should sound like an extension of yourself or your company. To achieve that, it helps to establish a basic voice for it.
You can do this quickly by following a simple “We are [BLANK], but not [BLANK]” exercise. Here are some examples:
We are lighthearted, but not goofy.
We are funny, but not offensive.
We are helpful, but not bossy.
Of course, if you run your website alone, you can also do this exercise with “I” and “am.” This exercise will help your website sound the way you want it to.
Establish a basic color scheme
If your company already has a visual identity, the website you create should match it. It should be immediately identifiable as your business or brand.
Did you recognize the Google color scheme right away?
Without an established color scheme, you have to create one from scratch.
Don’t have a graphic design background?
No worries, there are only a few things you need to understand here:
Select colors that look good together and convey the emotional sentiment you want visitors to feel. A good starting point is the guide to color psychology from CoSchedule.
Document the hex color codes for your chosen color palette. Color-hex.com makes it easy to find codes that you can copy and paste into website and image design tools (such as WordPress.com). Another option is Coolors, which both helps you create color schemes and gives you the accompanying color codes.
Once you’ve grasped the basics, you can use what you’ve learned about color psychology and hex codes to establish color schemes for other parts of your business.
Put together the visual elements for your site
Common examples of visual elements websites use:
Hero spots and banner images: These will go at the top of your website pages.
Photography: This includes product images, photos of your business, and staff headshots.
Designed images: Think charts, graphs, and infographics.
It’s a good idea to figure out any graphics your site may require before you start building. Some assets you might already have on hand, and others you may need to create.
If your website will need photos (such as images of your business, a portrait of yourself, or maybe a quick snap of your dog), then gather them together now. You can also find more generic images on stock photo sites like Unsplash, Pixabay, Pexels, or Openverse. Just be sure that the image you want to use is copyright-free if you’re getting it from another source.
Should you need designed images (logos, charts, graphs, and so forth), basic design services like Canva, Stencil, or Snappa can help. They make image design easy, especially for featured images, graphs and charts, infographics, etc. Other options include Infogram, Piktochart, and Venngage.
Home Page: The page that visitors land on when they enter your domain into a browser. It can have all types of content, including a blog feed or links to other important pages on your site. Anyone who lands on the homepage should immediately get a good understanding of what your site is about.
About Page: Visitors are usually keen to learn more about the company or people behind sites they like. Consequently, the About page is often one of the most frequented pages on a website, so make sure it’s impactful and clearly communicates who you are.
Contact page: This page is often the next step for visitors after the about page. Your contact page should clearly list all the ways visitors can get in touch or even come with a contact form.
Product and services page: Naturally, if you offer any services or products to purchase on your site, you need pages where visitors can take advantage of that.
Blog: Unless your homepage itself is a blog, you are going to need a separate page to show off your writing. The blog page usually lists articles in chronologically-descending order and also has extra information such as the most popular content and categories. When building a site on WordPress, your blog (like wordpress.com/blog) will be a Page but the individual articles that make up your blog are called Posts.
Legal pages: These days, pretty much all websites need at least a privacy policy. You might also need a Terms & Conditions page and meet other legal requirements.
Consider this list to be a simple starting point. As before, the details depend on the type of website you want to make.
Great ways to determine which pages you’ll need are building a simple sitemap and planning your site structure. A simple spreadsheet or diagram is often enough for that.
Create your website content
When it comes to creating content, the two main questions are the “how” and “what.” You can either write your page content in a separate document and copy it over to your site or create the content right inside WordPress.
Learn how to create pages in WordPress
To make a new page in WordPress, go to Pages > Add New Page in the dashboard.
WordPress.com will automatically propose pre-defined layouts for different kinds of pages that you can choose from.
However, it’s also possible to start with a blank canvas by clicking the Blank page button.
Either way, once you make your selection, you end up in the WordPress block editor.
To start creating your page, enter a title at the top and add your content (like text and photos) below. Page content is created in the form of Blocks, which can be anything from paragraphs and headings to layout elements like columns and even forms and widgets.
Paragraphs are the most simple; they appear as you write and insert line breaks. You can see every other available block when you click the big plus button in the upper left corner or in the editor itself.
Click on any of the block names to add them to the page. Then format and configure them through the settings bar and options in the sidebar.
You can also add more blocks by typing a slash forward (“/”) and searching for the name of a block.
When you publish (by clicking the Publish button in the top-right) or preview (by clicking the computer icon in the top-right) a page, the blocks you added appear as they would for readers of your website.
Before you start writing, determine what information you want to include on your pages. You can do this by drafting simple outlines right inside the WordPress editor.
Each outline should have:
A header or page title.
Subheadings for each page (you can create these using the heading block).
A description of the information each section should include.
Keep it clear and simple. You’ll have time to refine and polish your website copy later on.
Add written material
Unless you have a photography website or similar, your main content is likely going to be words. There are three areas to particularly pay attention to:
Titles
Body copy
Calls to action
Your title matters because it not only appears on your own website but also in search engines.
It’s one of the main elements people use to decide whether or not to click on a link or check out a page. It has to be both informative and alluring, which can be a difficult balance to strike if you haven’t taken the time to plan out your content.
As you might have guessed, body copy appears in the body of the page and contains the main information of each page. This can be a list of your services, your about page, or a blog post.
Here are a few basic writing guidelines that aid in readability:
Keep sentences under 25 words.
Use no more than three sentences per paragraph.
Remember your unique voice.
Write enough copy to cover the needs of each page.
Finally, some pages on your website will have a call to action, which gives your readers an obvious next step. A product page tries to sell, a blog post might encourage readers to comment or join an email list, and a contact page invites visitors to write you a message.
Clearly tell visitors what you would like them to do. You can do it in the form of a heading, button, or simple text. Your pages can also have more than one CTA, the important thing is that they are present and clear.
If you’re struggling to come up with your written content, you can get assistance from the Jetpack AI Assistant on WordPress.com sites. It can craft content for you, propose headlines, check spelling and grammar, adjust the tone, translate content, and more. Check it out! (See, that was a call to action.)
Include images and other visuals
Visual elements help clarify or emphasize points you are making in your writing. They also break up the monotony of large text blocks and generally make online content more pleasant to consume. If you’ve been following along, you should already have your visuals ready.
The most common way to add them to content in WordPress is the WordPress image block. However, you have other options depending on the look you’re after, such as gallery, slideshow, or cover.
You can also include images from the aforementioned Pexels and Openverse right inside the WordPress.com editor. While you create your website pages, click on the block inserter again and then go to the Media tab. Search images by keyword and click them to add them to the editor, complete with the correct attribution.
Consider using videos
Videos are undeniably one of the most popular forms of online content. With WordPress, you can easily embed in your website content. For example, when you copy and paste a YouTube video URL into the editor, WordPress automatically embeds the video where you put the link using the YouTube block.
Automatic embeds like this exist for many other services, including for social media posts.
The WordPress editor also has a number of blocks that allow the use of video, such as a moving background in certain blocks. Finally, you have the option to post animated GIFs (or short videos in image form) as either uploaded images or embedded from somewhere else.
Set up your homepage
To make one of your newly created pages your homepage, go to Settings > Reading in the WordPress.com admin dashboard. At the top, you’ll see two drop-down menus that allow you to define which page serves as your homepage and which one displays your blog posts.
Select your desired (published) page under Your homepage displays and save the settings. That’s it, your homepage is now live!
Add your pages to a menu
Besides your homepage, you want visitors to be able to access the rest of your most important pages. The most common way to do so is with a navigation menu. You can create and modify one under Appearance > Editor in the Site Editor.
The screen you land on looks similar to the block editor used for pages; however, instead of a single page, you can make changes to the entire site layout.
The block that is responsible for navigation menus is itself called Navigation, and you usually already find it in the top section of your theme. Use the Document Overview (it’s a black button with three horizontal lines in the top toolbar) to find it.
Here, you can easily add or subtract menu items, change their order, or modify the entire look of the navigation across all of the pages on your site. All of that happens with the help of the settings bar and menu in the sidebar.
Customize your header and footer
While here, you might as well make changes to your header and footer (if necessary). They are the top and bottom elements of your website, respectively.
You’ve probably already encountered the header element while working on your navigation menu. Besides the menu, it usually contains things like the logo or a search field. Its main functionality is branding and helping people get around your site.
The footer is meant to invite people to stick around longer and explore more options when they reach the end of a page. For that, it commonly includes elements like the copyright notice, extra menus, or your business address.
Your WordPress theme likely already has a header and footer. However, you can try out different options by simply clicking on either element. When you do, additional design options show up in the sidebar.
Click on any of them to insert the block into the editor.
You can also customize them like any other page element. Add layout elements like columns and rows, fill them with menus, social icons, or text. You can also change background and font colors, sizes, and more in the sidebar menu.
WordPress plugins are programs that you can install on your website to add specific features and functionality. They are part of what makes WordPress so customizable; instead of filling the platform with loads of functionality not everyone needs, you can add site features according to your individual requirements.
You can think of them like apps on your phone. Not everyone needs the same banking app that you do, but you can download it to your phone to add that necessary functionality for you.
Plugins can add small tweaks, like the ability to change usernames, or big features, like online store capabilities or entire page builders.
Additionally, there are literally tens of thousands of plugins available. Created by individual developers as well as companies, you can find many of them in the plugin repositories on WordPress.com and WordPress.org, but also third-party stores and on websites of individual developers. Like themes, there are free and paid plugins.
On WordPress.com, you need a site on a Business plan or higher to be able to install plugins. However, all websites on WordPress.com come with two important plugins by default:
Jetpack: Jetpack has features for many important parts of website management like speed, security, and growth.
Akismet: Our anti-spam plugin. It uses artificial intelligence and machine learning to sort the spam comments your site receives from the real deal.
Go to the Plugins menu. Use the search bar to look for what you need by name or keyword, or go through the categories.
When you see something you are interested in, click on it to learn more and then on Install and activate (or Purchase and activate if it’s a paid plugin) to add it to your site.
The plugin will automatically download and become active on your site so you can start using it. You can manage all the plugins on your site as well as deactivate and delete them under Plugins > Installed Plugins.
Popular plugin options
If you don’t know which plugins you should install while you create your website, here are a few popular examples:
Yoast: The most popular WordPress SEO plugin. It allows you to add important information for search engines, such as SEO titles and descriptions. It also has an analysis module where it tells you what you need to do to optimize your pages and much more.
Crowdsignal Forms: This is a plugin that comes pre-installed on WordPress.com sites to help you create contact forms where visitors can get in touch with you. Alternatively, consider using the Form block.
ShortPixel Adaptive Images: Images can be an obstacle to website speed because of their size and longer download time. This plugin helps by converting your visuals to file types with a smaller footprint, compressing them, adding lazy loading, and much more.
MonsterInsights: Easily connect Google Analytics to your website (more on that below) and display website data in your WordPress dashboard. Alternatively, you can enable Google Analytics tracking on WordPress.com without installing a plugin on eligible plans.
In order to attract visitors from search engines, you need to make sure your site is configured in a way that search providers will be able to understand its topic correctly.
With your site running on WordPress, it is automatically search engine-friendly. The CMS is configured in a way by default that makes you content readable and well-structured. Yet, there are still a few things that you can and should do to give your site the last bit of SEO polish.
Write title tags for each page
It’s possible to customize your page titles just for search engines so they are short enough to not be cut off in search results but descriptive enough to entice new visitors to your site.
On WordPress.com, you have the ability to do so via the Jetpack plugin. Go to Jetpack > Settings > Traffic and find the Search engine optimization panel. Here, you can define default title structures for different types of content as well as preview and customize your front page’s appearance in search results and social media.
You can also enable an option to do the same for individual posts and pages.
SEO plugins, like the aforementioned Yoast SEO, also add this and other abilities to your website. For example, both Jetpack and Yoast will automatically create a sitemap for you.
Add meta descriptions
A meta description is another piece of information that appears in search results. It’s the text that you see below the links and URL.
You can configure this with the aforementioned tools, and in general, meta descriptions should be no longer than 160 characters. If no meta description is set, Google will either use the beginning of the post/page or a random passage that it deems relevant.
In fact, it will often do the latter, even if you have included a meta description. However, writing a custom description allows you to control its content for those cases when it does show up.
Use a search-friendly URL structure
The URL is another element that search engines look at when figuring out the topic and ranking of your website. You can configure different link structures for your site in WordPress under Settings > Permalinks.
The most important part is that you show the post name at the end of the URL (also known as the slug). That way, you can include your topic and keywords there. Luckily, WordPress is automatically configured to do so.
You also have the option to display categories in the URL structure. This makes sense if you’re creating a website with an online shop, where grouping products is imperative.
However, it can also be a good idea for content-based sites. It helps further clarify broad topics.
Finally, you have the possibility to include a date in the URL so that people can see when a particular post was first published. This makes the most sense for websites where the date is important to the article context, like news websites.
It’s important to note that unless you have a completely new site, you shouldn’t change your URL structure randomly! It can make you lose search traffic by breaking the links already indexed by Google. This kind of thing needs careful consideration and planning to not ruin your hard work.
Include relevant keywords
Keywords are terms your target audience might use when searching for content like yours. For example, a reader may look up “gluten free pasta salad” to find a new recipe. If you want your pasta salad recipe to rank for that search term, you’ll need to make sure that term (otherwise known as a keyword) appears within your content.
It’s important to put keywords in the title, URL, and meta description. Besides that, you should also include them in your written text, the file names of your images, and their alt text. You can configure the last part in the editor sidebar when you click on any image block.
The information here is used by search spiders and screen readers of people who are visually impaired to figure out the content of an image without being able to see it. Therefore, it is very important for accessibility, not just SEO. It should be a description of what the image is about.
If you are unsure about your use of keywords, many SEO plugins let you enter the keyword you are targeting into the analysis module and give you a checklist if you have used it enough and in the right places.
Generally, you don’t want to overdo keyword usage in your posts or pages, as that can be rather unpleasant to read as a site visitor. Instead, be mindful of the term you’re trying to rank for and use it and variations of it throughout your content in a natural way.
Set up analytics
Web analytics allow you to track website metrics so that you know if you are achieving your goals. They also help you figure out what’s working on your site, if there are technical problems, and which content is popular. Three common tools for this are Google Search Console, Google Analytics, and Jetpack Stats.
Google Search Console
Search Console is what Google calls its webmaster tools. It’s free to use, and you can connect your site to it to find out how your content is performing in search results. It tells you what search queries your content is ranking for, the number of impressions, clicks, and your click-through rate.
This information helps you determine your best-performing pages, find related keywords, and see the countries your content is most popular in. You can also find out what queries individual pages rank for and take action if the performance starts to decrease.
Besides that, Search Console tells you if there are technical problems on your website, and you can find out your indexing status, page experience, Core Web Vitals, and more. This helps you make sure your search performance is not hurt by a technical glitch. You can also submit a sitemap to help Google discover your content.
Google Analytics
Google Analytics is another free Google tool that you can connect to your site. Instead of ranking in search, it reports on traffic from all sources and helps you better understand how visitors interact with your site once they’re there.
The tool shows how many people are on your site, where they come from (both the medium and locality), what content they look at, how they move through your site, where they drop off, how long they stick around, and a lot more. It also lets you track conversions for custom events and shopping activity.
This tool helps website owners understand what pages and content are most popular and how you can improve the experience on your site in order to move visitors towards desired calls to action and pages.
Jetpack Stats
Jetpack Stats is present by default on any website you create on WordPress.com, and you find it in the Stats menu.
The analytics tells you the number of visitors, page views, likes, and comments. You can filter it by different timeframes, see your most popular posts and pages, who refers visitors to you, where they come from in the world, search terms, most clicked links, and a lot more.
Depending on your WordPress.com plan, you may also see the Insights tab that gives you a yearly overview of how much you posted, your visitors per day, the most popular posts, and more.
Finally, there is also information about your WordPress.com subscribers.
Test, publish, and promote your website
Once you have finished all of the above, the final step is to publish your site. But there’s one that comes before it: testing.
Go through every part of your website and make sure it’s the way you want it to be. Test all functionality, proofread content, check your pages on different devices, and run them through a speed tool like the WordPress.com Speed Test.
Once satisfied, publishing your site usually means switching it from private to public in Settings > General. Make sure to disable the setting that discourages search engines from indexing your site.
After that, it’s publicly available and ready to welcome visitors. However, you have to take an active role in bringing them to your site. Here’s how:
SEO: We have already covered how to optimize content to rank well in search. To let search engines know that your site exists, make sure to submit your sitemap to webmaster tools like Google Search Console. That way, they can index your pages and show them in search results.
Social: Use social media to promote your website and potential blog posts. Write updates, use appropriate hashtags, and interact with others in your industry.
Email: Starting an email newsletter is an effective way to build a loyal following. You can email them about new content and other news.
Jetpack, which comes with every WordPress.com website, has a number of useful features for this. For example, under Tools > Marketing you can connect to your social accounts and have the plugin automatically post new site content to them.
Likewise, under Settings > Newsletter (or Jetpack > Settings > Newsletter on eligible plans), you can add email newsletter functionality to your site and configure where sign-up boxes appear.
Plus, you can use the Subscribe block to add more options manually. Once set up, you have the ability to automatically send new posts to anyone who signs up to your newsletter.
Maintain your website
Running a website means playing the long game, and it takes consistent effort to make it successful. Two of the most important matters to keep in mind are backups and content updates.
Without a backup solution in place for your website, you could lose everything you worked so hard to create. In addition, if you let your content go stale, it can lead to loss of search rankings and a bad user experience.
If your site is hosted at WordPress.com, the first part is taken care of for you. All sites on Business plans and above are automatically backed up at least once a day and give you the ability to restore them to any previous point in time.
That’s the beautiful part about managed hosting; it leaves you time and space for non-admin work. Time that you should invest in keeping your content updated. At least once a month, make sure to look over your most important pages to see if the information is still current, especially crucial information like your business hours or address.
Besides that, if you are running a blog, you should also regularly update your articles. Google Search Console and other SEO tools can tell you if your rankings start worsening. If you see rankings start to go down, that’s definitely a cue that your content might need an update.
Frequently Asked Quetions
Finally, let’s go over some FAQs about creating a website.
Do I need to learn how to code?
No, absolutely not. WordPress is set up as a beginner-friendly, no-code solution. Thanks to its powerful block editor, you can make almost any change you want through its visual interface.
If you do know how to code, you do have the ability to use it on your site. However, it is never a requirement.
How long should it take to build my website?
There is no cut-and-dry answer to this. It will depend on the type of website you’d like to build, your level of expertise, how much time you are able to commit to it, and more.
Generally speaking, you can start a basic website with WordPress.com in a weekend. As you have seen above, it’s enough to simply slap on a design, create pages and content, and put it out there. If you need something more elaborate, it will, of course, take longer.
How much should I pay for a website?
Just like time invested, website costs are variable and depend on your needs. Two of the most basic costs are your domain and your hosting plan. These are easy to figure out.
However, there are other costs involved with building and running a website, such as from buying premium themes, plugins, or tools. Yet, as mentioned, a lot of that is optional, and you can forgo some of the bells and whistles to make the process more affordable.
It’s important to note that with a WordPress.com plan, you get a lot of value for your money. They include many features you often would have to pay a separate service or plugin for, especially when it comes to website speed and security.
Why is WordPress.com the best choice for my hosting/website builder?
Customer support: Access to 24/7 expert support, ensuring you get help whenever you need it.
Security: Automatic updates, daily backups, and built-in security measures protect your site from malware and hacking attempts.
Built-in Jetpack features: Essential tools like site stats, social sharing, downtime monitoring, and basic SEO are built-in, improving your site’s performance and reach.
Speed: WordPress.com’s global Content Delivery Network (CDN) and optimized infrastructure ensure fast load times for visitors worldwide.
No limits on traffic: We handle any amount of traffic without you needing to worry about bandwidth limits, extra costs, or a decrease in site performance.
Open source-driven: Because WordPress.com is hosting made for the open source WordPress software, you have the flexibility and freedom to customize your site (unlike other proprietary solutions).
Themes and plugins (on the Business plan and above): Unlock thousands of premium themes and plugins for advanced customization and added functionality to match your unique needs.
Create your website with WordPress today
Lack of development and technical skills shouldn’t keep you from setting up your own website. Even as a beginner, you can follow the steps above to create your presence on the internet.
While it might be a bit outside of your comfort zone, it’s absolutely doable. All it takes is a willingness to try, learn, and persevere. With that, you too can create a website for yourself. Know what you want to achieve, then set out to do it one step at a time.
We’d be honored to be along for the ride. Sign up to WordPress.com today and take advantage of the convenience of WordPress-optimized managed hosting, powerful tools, and expert support. Whether you’re starting a personal blog, launching a business site, or opening an online store, everything you need is within reach.
When social media platforms change their algorithms, make decisions that conflict with your values, or get shut down, it can leave users like yourself in a tough spot. Sometimes, your only choices are to stick around anyway (if the service is still live), or lose your hard-earned following and content.
Enter Bluesky, a Twitter-like platform that lets you control your social media footprint. It’s built with an open source and federated architecture (more on what this means for you in a bit). Plus, it also allows you to add a custom domain as your handle, allowing you to create a cohesive identity between your website and your Bluesky profile. In this post, we’ll show you how to connect your WordPress.com domain to Bluesky, so you can start building your forever brand.
What’s so special about Bluesky?
Bluesky entered the chat in 2024. Its layout feels like an older version of Twitter, but under the hood, you’ll find something innovative: it’s built using the AT Protocol, a decentralized social media framework that simplifies switching between platforms without losing your followers and controlling what you see in your feed.
The idea is simple but revolutionary: any social media app that chooses to build on the AT Protocol is “interoperable,” meaning that you can pick up and move your data from any AT-based app to another without losing your content, contacts, or connections. By using the AT Protocol, apps acknowledge that they must constantly earn their users’ trust.
There’s also something pleasantly “old internet” about Bluesky. With strong moderation controls and a cozy community feel, it makes social media fun.
Make it official: Why You should use your custom domain on Bluesky
Unfortunately, it can be easy for people (or bots) to impersonate you online – with a similar username and a scraped profile photo, fake accounts can quickly wreak havoc by sending DMs, spamming, or stealing your content. So whether you’re a growing brand or just really good at zingy one-liners, it’s in your best interest to verify your identity.
Bluesky’s verification system doesn’t require platform approval: it simply matches your personalized handle to your custom website domain. This gives you twofold benefits: you can drive more organic traffic to your website from social media, while making it crystal clear that your social media account is the bonafide channel for you and your brand.
How to Connect Your WordPress Domain to Bluesky
To certify that you’re the true owner of your domain, you need to add a text record to your domain’s DNS records. This is essentially a digital certificate that tells Bluesky that you are the real owner of your domain. You need to login to wherever your domain is managed to add this record, which ensures only someone with the “keys” to the DNS can authenticate it.
If your domain name is managed through WordPress.com, you can watch our Bluesky Verification video below or follow these simple directions to add the Bluesky text record to your nameservers:
Step 1: Go to your “Settings” in Bluesky, select “Account,” and then “Handle”:
Step 2: Click the “I have my own domain” button at the bottom of the popup and enter your domain name in the box (ie: name.com):
Bluesky will now generate the information you’ll need to add to your Domain Nameservers. Keep this page handy!
Step 3: In a new tab, go to WordPress.com. If you have multiple sites, hover over the domain you’d like to use and select the “WP Admin” button:
Step 4: In the WordPress Admin Panel, go to “Upgrades” and then “Domains”:
Step 5: Click the three dots on the domain you are using on Bluesky and navigate to “Manage DNS”:
Step 6: Click the “+ Add Record” button at the top of the screen:
Step 7: Copy over the information from Bluesky into your new text record: First, change the record type from “A” to “TXT” in the dropdown. Then, copy the host ( _atproto) and add it to the subdomain field, which is called “Name” in WordPress.com. Lastly, copy the custom value from your Bluesky page, and add it to the “Text” field:
Step 8: Once you add the DNS record in WordPress.com, toggle back to your Bluesky page and click “Verify DNS Record.” DNS records can take a while to update, but WordPress.com is generally speedy – mine took just seconds to confirm!
Step 9: Once you’re verified, don’t forget to click the blue button again to confirm the update:
Rejoice! You’re now a bonafide IT superstar. Enjoy the organic traffic to your website and rest assured that folks know that your social media account is the official account for your (personal or professional) brand.
Need a custom domain? We’ve got you covered!
Don’t have a custom domain just yet? Here at WordPress.com, we believe everyone should have their own address on the web that they fully own and control.
To that end, we offer some of the most affordable domains in the biz, averaging around just $13 a year for popular .com, .org, and .net addresses. WordPress.com’s DNS is also blazing fast, so you can be sure your domain will load quickly.
As some of you have already noticed, we rolled out a significant update to our user interface over the weekend!
The updated interface is the latest release in a larger project to bring the experience on WordPress.com much closer to a “core” WordPress experience. You’ll have already seen big changes to our navigation and settings experience recently, and this interface update is an extension of that work.
This is just the beginning of a gradual process that will continue over the next few months as we continue to create a more unified and familiar experience across our products.
The times are a-changin’
Over the years, we’ve maintained a custom interface for logged-in WordPress.com users known as “Calypso” in addition to supporting the standard wp-admin WordPress interface. While Calypso served our users well for a while, it was developed for a different era of WordPress.com.
You’ve probably noticed how much time and effort we’ve poured into enhancing the experience of hosting a website on WordPress.com recently. From new developer tools to features that help you speed up your site, there’s never been a better time to host your sites on WordPress.com.
Given these enhancements, supporting two different interfaces—Calypso and the standard wp-admin interface—has become increasingly challenging. It meant duplicating efforts, diverging from standard WordPress advancements, and creating unnecessary complexity for our users.
By transitioning all WordPress.com users to the standard wp-admin WordPress interface, we aim to:
Offer Familiarity: Many of you use other WordPress products and services. With this change, you’ll enjoy a consistent and intuitive experience no matter where you WordPress.
Improve Support: This update allows you to take full advantage of WordPress resources. You can now seamlessly follow external guides and tutorials and benefit from a wealth of existing documentation.
Innovate into the Future: Our team can now dedicate more time delivering innovative tools and enhancements rather than maintaining a separate, second user interface.
We understand that change can take some getting used to, but we’re confident this update will make your WordPress.com experience better than ever. Our support docs and team are here to assist with any questions or feedback you might have.
So, you want to start a blog, huh? First of all, that’s a pretty dope idea. In my opinion, it’s one of the most fun and rewarding things you can do.
Blogging allows you to dive deeply into topics that really interest you, improve as a writer, and learn a ton along the way. In addition, starting your own blog has never been easier. The required pieces are readily available. You just have to know how to use them, which is what this post will show you.
We’ll cover the step-by-step process on how you can start a blog basically today. From if and why you should do it, over preparation, getting a website address, setting up and designing your blog, to writing your first blog post and making it ready for publishing.
But wait, isn’t blogging dead?
If blogging had really died as often as people said it did, it would have signed a DNR by now.
But, the truth is, blogging has never really gone away. It has changed over time, for sure, but is still a valid way to attract an audience, drive traffic to your website, and even build a business around.
77% of participants say they see results from blogging, 20% even say strong results
65% use it as a tool to drive SEO traffic to their websites
Yes, they also say it takes more effort to craft blog posts. Participants see the best results when they spend 4-6+ hours per in-depth blog post. But blogging is alive and well.
Okay, so why should you start a blog?
Starting a blog lets you write about and explore anything you want. Whatever your interest or passion, it’s an outlet to curate your knowledge and ideas.
In addition, it’s great writing practice and great thinking practice too. It forces you to properly structure your ideas. Plus, it really helps with learning because, in order to explain something to others, you first need to understand it yourself.
In addition, being creative is simply fun and meaningful. Sharing what you know with others in the hopes of helping, inspiring, and educating them is rewarding.
What’s more, it can actually be a vehicle to build an audience, establish authority in your industry, and position yourself as an expert. And who knows, over time, your blog might turn into a side or even main business. You wouldn’t be the first blogger to start earning money from sharing your knowledge.
Most importantly, a blog is your own presence on the web where you can decide what happens and how. And, especially if you create it with a system like WordPress, you fully own it.
That’s different from, say, a presence on social media, where you can:
Get banned for violating the terms and conditions, even accidentally
Lose your reach due to an algorithm change
Be forced to migrate because you don’t support the new ownership
When you don’t own your outlet, you are at the mercy of those who do.
How to start a blog with WordPress.com in 12 steps
Feel motivated yet? Good, then let’s put that energy to good use.
1. Choose a niche and determine what you’ll write about
When considering your blog topic and niche, there are three fundamental factors to think about:
Your interest – It’s hard to start a successful blog and stay motivated to write about something day in and day out that you aren’t really into, even if it’s a popular topic. So, choose something you actually care about, it will also show in your writing.
Monetization – Some niches are more suitable for building a business around than others. If that’s your goal, it helps to do some research beforehand. For example, you may check if there are affiliate programs you could sign up for. A simple Google search like “[your topic] affiliate program” is often enough. Other ways to monetize a blog are Patreon and Ko-fi. On WordPress.com you can also accept donations and run ads on your blog.
It’s also important to niche down. Start with broader topics like personal finance, cooking, or travel. From there, dig further, for example:
Investing for millennials
High-protein meal prep ideas
Solo travel for women
You can always broaden your topic later but for the beginning, going small helps you focus.
2. Brainstorm a name for your blog and secure your domain
In naming your blog, you can go different routes. For example, you could use your own name like author James Clear.
This emphasizes who is behind the writing even if it doesn’t give away the blog’s topic yet. You can also use a business name instead of your personal name.
Another choice is to give the blog a title that conveys its topic, similar to Nerd Fitness.
A third option is to do a mix. For example, Chris Guillebeau uses his own name for the domain but his blog is called “The Art of Non-Conformity”
Generally, your blog name should be clear, easy to remember, and unique. This also matters for your choice of domain name. You want to use one that’s the same as the blog name or at least intimately tied to it.
Hosting allows you to make your blog available for people surfing the Internet. With WordPress, you are free to choose where to host your blog.
Using a managed hosting provider like WordPress.com allows you to outsource many of the more technical tasks of starting a blog, like:
Installation – You can skip uploading the files to a server, creating a database, or running the installation yourself.
Speed optimization – WordPress.com’s servers are optimized for WordPress and offer other speed features.
Security – You get daily security scans, automatic backups, brute-force protection, downtime monitoring, encryption, firewalls, DDoS protection, automatic software updates, and more with every plan. Don’t worry if you don’t know what half of this means. The bottom line is simply that your blog is super secure from being hacked.
All of the above allows you to fully concentrate on content creation and growing your blog. Simply choose a WordPress.com plan to get started.
Each plan comes with unlimited visitors, posts, and pages. You can even start with the Free plan and upgrade later, such as when you want to extend your blog’s functionality with plugins on the Business plan. Plus, if you go for the yearly option, every plan also includes a free domain for one year.
4. Select a WordPress blog theme
Themes control the design of a WordPress blog. Switching from one theme to another can make a huge difference in the look and feel of your blog. There are plenty of blog themes with design and layout elements specifically for blogging, making it easy to start. They even exist for different subjects like food, travel, etc.
To install one, log in to your WordPress blog, go to Appearance > Themes, and click the Blog category at the top.
Click on any theme you like for additional information and also to try out any style variations it comes with.
You can apply it to your blog right then and there by clicking Activate this design. Alternatively, click Preview & Customize to view your current website in the new skin and make adjustments before activating it.
5. Add pages
At this point, you might want to jump straight into customizing your theme design and we’ll get to that. But, in order to do so, it helps to first get familiar with the basic workflow of how to edit content in WordPress.
A good way to ease yourself into it is to create pages. It uses a lot of the same principles but is less complex and, therefore, a good starting point.
You create a new page by going to Pages > Add New Page in your WordPress admin interface. The first thing you’ll see is a prompt with block patterns for different types of pages. They can work as a starting point and you can insert them with a click.
Alternatively, you can also start with a blank page.
Insert page elements
In WordPress, basic design elements are called “blocks”. For example, the editor automatically creates a paragraph block when you write something and press the enter key.
You find a list of all available blocks when you click the big “+” button in the top left corner.
They range from text elements and buttons to layout elements like columns and beyond. A click on any of them inserts it into the editor.
You also have access to more pre-designed collections of blocks in the Patterns tab. Inserting them works the same way.
You can also add blocks by clicking the small “+” button that appears when you place your cursor within the editor. Alternatively, type a forward slash (“/”) in any empty line followed by the block name.
Every element in the editor is customizable. Click it and you’ll find an options bar at the top and additional customization options in the Settings sidebar.
Use the editor to create must-have pages for your blog, such as:
About page
Contact page
Legal pages like a privacy policy
6. Add a menu
Including your new pages in a navigation menu allows your visitors to reach them easily. Sitewide changes like this happen in the Site Editor. Enter it via Appearance > Editor.
You’ll quickly notice that it works the same way as the Page Editor, only that there are more site elements you can work on. For example, your theme likely already has a navigation menu. In this example, it appears as part of the header.
There are different ways to customize it. One is via the Navigation menu. Another is through Patterns and Header. Thirdly, you can also click the header element in the main editing window and then choose Edit.
In all cases, the element you want to edit is the Navigation block. Opening the Document Overview menu helps you find it more easily. Once active, it lets you add and subtract menu items and other elements, rename them, and more.
While already in the Site Editor, you can also start to change the appearance of other parts of your blog.
Change global styles
Changing global design options like fonts, colors, etc. happens in the Styles menu on the right side of the screen.
Among other things, it lets you change:
Style presets – Switch between style variations your theme ships with.
Typography – Make changes to the font family, size, appearance and more for all text on your blog, from body copy to links and headings.
Colors – Define custom colors, try out existing palettes, and change the color of text, backgrounds, links, and beyond.
Layout – Define content width, global padding, and spacing.
For example, if you go to Colors > Background, you can change the background color of your blog with a few clicks.
Customize page templates
Page templates work like blueprints for certain content types. If you modify a template, the changes apply to all pieces of content of that kind.
You can access them via the Templates menu when you click on the WordPress logo in the Site Editor.
One of the most decisive customizations you can make here is to determine how your posts appear on your blog page. Your theme most likely has a template called Blog Home for that.
Click to start editing it. Find the Query Loop block (again, use the Document Overview) and choose Replace.
This will show you available patterns for displaying the main blog.
Click whichever you like to see it on the page.
Customize it as needed. If you save now, your blog will adopt the new design.
8. Add blog categories
You should now have enough knowledge to customize the look of your blog. From here, it’s time to talk about how to create content, starting with categories.
Categories bring order to your blog posts and also clarify the topics of your blog to search engines. You manage them in Posts > Categories. Click the blue button to add a new category.
Provide a name and, optionally, a description that can show up in category archive pages. You’re also able to create sub-categories this way.
Think of categories as broad topics that your blog is about. For example, a food blog would have categories like Recipes, Cooking Tips, and Product Reviews and from there subcategories like Breakfast, Meal Prep, and Cookbooks.
Start with 3-5 categories. If you have more than that, your blog topic might lack focus.
Later, you assign categories in the Post Editor sidebar.
9. Develop a basic content strategy
In writing blog content, it helps to be strategic and develop a plan that will keep you on track.
The first step is to decide how often you want to publish a new post. This depends a lot on how much time you have available to invest. In the beginning, it’s more important to be consistent than to post often. Once a week or every other week is an okay goal to start with.
As for what to write about, you probably already have a few ideas for blog topics. Spend 10 minutes jotting down as many as you can.
After that, take another 10 minutes to score those ideas with numbers 1-3, the highest number being the best. Take your 3s and input them into tools like Google Keyword Planner, Semrush, or Ubersuggest. This will help you validate demand and also refine your exact key phrases.
Then add all those left over to your calendar.
10. Write your first blog post
If you’ve made it this far, it’s finally time–you are going to start creating your first blog post. This can be a bit overwhelming at first, so let’s break it down into manageable steps.
Create an outline
A blog post outline gives you an overview of the general content and structure of your blog post. Here’s an example:
It helps you determine the topic, angle, and main points. You can actually create it right in your WordPress blog. Go to the WordPress Post Editor (Posts > Add New Post) and open the Outline feature in the document overview.
This shows the heading structure of your future post. Use h2 headings to determine main sections, then h3 headings to further divide them, and so forth. You can also create a list of points you want to make in each section if you already know them.
Start researching
The research phase is where you collect all the raw information you will mention in your blog post and bring it into the right order.
This usually involves a lot of googling and reading the material that’s already out there. But you can also use books, your own expertise, or other sources.
You don’t need to write complete sentences here. Incomplete sentences and key phrases are enough.
Write a first draft
The main objective of your first draft is to turn your research notes into a cohesive text. This won’t be the final version and nobody else is going to see it, so shoot for volume rather than conciseness and speed over precision.
Seriously, you just want to vomit enough text onto the page that you have something to work with, so avoid sweating over specific sentences or editing while writing.
Edit and format
The editing phase is the most important part of the process. This is where you polish your draft, clarify your points, make sure the post progresses logically, and refine your writing. Besides research, this is where most of your effort should go and it often helps to do several rounds of editing.
Part of editing is formatting to ensure readability. Here are a few suggestions and best practices for that:
Include no more than 25 words per sentence
Use around three sentences per paragraph
Try to express one idea per paragraph
Keep sections short (under 300 words)
Use numbered and unnumbered lists
A great help is to input your content into the Hemingway App. On the Business plan and above, you can also install plugins like Yoast SEO and Rank Math that have a readability analysis.
Add visuals
Visual content breaks up text, makes it more interesting, and clarifies and emphasizes your points. It can take many different forms, such as:
Note that you can directly embed images from Openverse and Pexels via the Block Inserter’s Media tab.
Just search for a keyword and click when you find an image that you like to insert it.
Refine your headline
More people read your headline than will read the rest of your post, it can really make or break your article. To make sure it is the best it can be and get some practice, challenge yourself to write 25 of them.
If you are drawing a blank, feel free to plug it into your favorite AI tool for some input.
For example, Jetpack AI can also help you create a headline for your post.
In addition, you can use a free headline tool like Easy Peasy AI to further refine your ideas.
11. Optimize your post for SEO
The aforementioned SEO plugins also help you optimize your blog post for search engines. For one, they allow you to set custom page titles and meta descriptions.
These show up prominently in search results.
Customizing them makes sure they are engaging, inspire clicks, and don’t get cut off. You can also use Jetpack for this purpose.
SEO plugins additionally often come with content analysis models. When you input your main keyword, they tell you how well-optimized your post is.
An Important part that they will alert you to is using your keyword in your post slug, meaning the end of its URL.
It’s best if you make it concise, no more than 3-5 words. Ideally, it should just be the main key phrase.
You can also further customize the entire URL structure of your blog under Settings > Permalinks.
Including categories can help further clarify your blog topics to search engines but it’s not a must. Just be sure not to change the permalink structure of an established blog because it will neutralize established links in search engines and lead to 404 errors.
Finally, make sure to include internal links in your blog post to related blog articles and other relevant pages. It will help visitors discover more information and also helps spread SEO value throughout your entire site.
Besides SEO, additional promotion channels like social media and building an email list help you get your blog writing in front of more people.
All WordPress.com plans come with Jetpack, which you can find under Tools > Marketing > Connections. It allows you to automatically publish new blog content to selected social accounts.
You can also easily add social sharing buttons to your content using the Sharing Buttons block to make it easy for your readers to further spread the word.
In addition, WordPress.com has native functionality to build a newsletter. It allows you to collect subscribers, automatically send out new posts via email, schedule them ahead of time, and even monetize your newsletter.
You find options for that under Settings > Newsletter. It lets you offer different subscription options throughout your site and content. You can also set them up manually with the Subscribe block.
In addition, you customize the content and features of your emails as well as set up a welcome message to new subscribers. Detailed instructions in the documentation.
Make This the Year When You Start Your Blog!
Creating a blog, whether as a hobby, to build a personal brand, or to grow a business, is a rewarding experience. It allows you to share your passions with the world and claim your own spot on the web.
The process may seem overwhelming at first, but if you take it step by step, it’s both accessible and achievable for anyone willing to put in the effort. So, why wait? Bring your ideas to life, and start building something meaningful today. Launch your blog in just a few clicks on WordPress.com.
New Year, new themes! We’ve been hard at work developing new themes to help you kickstart 2025. Whether you are building your very first website or looking to refresh an existing site, these new options can help you achieve the design you want.
Also great for: Blogs, Digital Zines and Magazines, News, Advocacy
Dadaism pushed the boundaries of what was considered art with absurdism and flair – with Dadaist, you too can reject the boring linearity and blank spaces of common web design. Dadaist hearkens back to a different era of handmade collages, irregular lines, and bold color pairings, giving you a one-of-a-kind website that embraces the best of both digital and print design.
With posts organized into an assemblage-inspired feed, this theme is a great choice for sharing research collections or blog posts. You can add additional pages, like an About or Contact page, in the main header while the subheader is a perfect place to separate your content into multiple collections using tags. A boldly designed subscription block dominates the footer, making it easy for your followers to sign up to receive new content directly in their inbox.
Designed for: Non-Profits and Community-Driven Projects
Also great for: Political Campaigns, Advocacy Organizations
Put your mission front and center with Koinoia, a theme built to support NPOs through advocacy, community engagement, and donations. Koinonia is clean and modern, ensuring that your organization’s digital home feels both reputable and professional for visitors old and new. Use your homepage to share your value proposition, mission statement, and additional content to help visitors quickly understand who you serve and what you offer the community.
With high readability and easy navigation, supporters can find everything they need, whether they want to join your network of volunteers through a built-in form, browse your community’s service offerings, or make a well-deserved online donation (tip: many digital payment processors offer discounted rates for non-profits).
Also great for: Summer Camps, Sports and Hobby Leagues
At a busy institution, you need to handle questions and resources for a variety of stakeholders, from current staff and students to potential families. With Kentwood, you can ensure you are building a professional and reputable digital brand that meets a family’s needs, from their first visit through graduation.
With two layers of navigation, students and staff can quickly link out to academic resources without compromising space for in-depth information for current and prospective families. Your homepage highlights your brand with custom photography and blog updates while additional pages give you ample space for well-organized long-form content. No matter where they land, families will be impressed with your institution’s plethora of resources.
Professio allows private teachers and tutors to create a digital hub for current and potential students. With a simple but visually impactful two-tone theme available in three color waves, it’s you can quickly build a design-forward website for your teaching business. With Professio’s pre-built homepage blocks, you can quickly introduce your services, answer FAQs, and build credibility with downloadable materials, blog posts, and testimonials. Once prospective students are ready to book a course, they can sign up digitally via a form or email.
Whatever you need to grow your teaching business, Professio can scale beautifully so that you can focus on what matters most: your students.
Designed for: Gamers, Streamers, and Esports Personalities
Also great for: Bloggers, Podcasters
With black and neon color palettes and futuristic fonts, Streamer brings gamer vibes right out of the box. With Streamer, you control your content in one central location: share exclusive team updates, rep your sponsors, create custom content, or upload a complete library of your Videos On Demand directly on WordPress. Cross-platform fans can become subscribers to get your fully-branded content directly in their inbox.
Got merch? With WooCommerce for Spotify, you can sell personalized products directly on your Streamer website.
Also great for: Bakeries, Microbreweries, Product-Forward Brick & Mortars
When you’re a visual creator, you want your images to take center stage. With Veuo’s full-width image gallery, your homepage will feel like a bespoke, archival experience. A neutral color palette and unobtrusive text ensure that your artistic style, not the template, defines your website’s ultimate look and feel. When viewers click on an image, they can see it in higher resolution alongside any additional information you’d like to provide. Have multiple oeuvres or themes within your portfolio? Automatically create clickable subcollection pages with tags.
Add your bio or artist statement alongside social media links in your footer, making it easy for fans and potential collectors to follow along on your creative journey. Whatever your style, you can be sure that Vueo will let your work shine.
Ready to try out a new look for your website in 2025? You can explore these themes further by clicking on the Preview link and then clicking “Demo site” at the top of the page. There, you’ll be able to explore a clickable sample site to get a better sense of the theme’s appearance and feel.
Once you’ve found a theme you love, you can click the “Activate this Design” button to customize it. Any new blocks or features you add from WordPress’s suite of tools will be automatically adjusted to match your new theme’s style.
Premium themes from Automattic are available at no extra charge for customers on the Personal plan or above.
You can explore our extensive selection of free and third-party themes by navigating to the “Themes” page under “Appearance” in the left-side menu of your WordPress.com dashboard. Third-party themes can be purchased for $99/year each on the Business plan and above.
We believe in the open web and interoperability between online publishing platforms. That’s why we’re excited about the Fediverse and are committed to shipping features that improve the way your site connects to the open web. Today, we’re introducing Likes, Reposts, and the Fediverse Reactions block, building on our commitment to decentralized publishing.
Introducing the Reactions Block
With the Reactions Block, likes and reposts from Mastodon and other Fediverse platforms are automatically added to the end of your posts (if you’re using the Site Editor). It’s even smart enough to hide itself on posts without Reactions. Here’s a look at Fediverse reactions in action:
To disable or customize its placement, click “Edit Site” in the admin bar, select the Content block, and adjust the settings:
For older themes, you can manually add the block to any post or page.
But wait, that’s not all
We’ve been working over the past several months to improve your experience with WordPress.com. Here are two other recent enhancements we’re excited to share with you:
Push and email notifications. Get notified instantly when your posts are Liked or Reposted via the Jetpack app, dashboard, or email.
Reply to comments, federated. When someone comments from the Fediverse, your replies federate back, keeping the conversation visible on both sides. Likes and Reposts are treated like comments, allowing you to manage them directly in the WordPress admin interface. This feature has been live since early 2024, but it’s worth sharing now.
Have you connected your WordPress.com site to the Fediverse?
Fediverse integration is available to all WordPress.com users—including free plans—and for WordPress.org users via the ActivityPub plugin. We want to ensure that our tools are accessible to creators of all sizes, so that your work is accessible to all of your followers, everywhere.
Start receiving Likes, Reposts, and showcasing engagement today. Get started with our Enter the Fediverse guide.
Want to make your blogging life easier with just one tool? Start using an editorial calendar. Let us show you how to create one.
It takes discipline to run a successful blog. Without something to organize your publishing schedule, it’s easy to waste time wondering what you should write about, and hard to hold yourself accountable for meeting deadlines. With a well-designed content calendar, you can burn less mental energy thinking about your blog, and focus more clearly on your writing.
The end result? You produce better content with less effort. It’s win-win.
Editorial calendars are easy to set up too, so there’s no excuse not to use one. In this post, we’ll cover the following (and more):
How to build one in under five minutes using a simple spreadsheet (with a free template you can copy).
How to establish a sustainable posting schedule for your blog.
How to generate tons of blog post ideas to keep your calendar full.
Plus, we’ll even get into some advanced tools and tactics you can use to level up your calendar and content planning game. A better blogging future awaits you.
An editorial calendar is a visual schedule of the content you will publish on your blog (or other channels). They document the topics you will cover, when you’ll publish each piece, and other important information. Typically, they are created using spreadsheets or dedicated software.
Bloggers and marketers have borrowed the concept of an editorial calendar from the journalism world, where writers and editors have been using calendars to keep organized for decades. No matter what type of content creator you are, you can benefit from using such a calendar too.
Why should you really use an editorial calendar?
The obvious reason to use a calendar is to get organized. But why does getting organized matter and how does that translate into being a more successful blogger? Here are a few ways that getting more organized is directly connected to better blogging results.
Destress your blogging life
Developing a consistent writing practice is challenging. Knowing what you will work on, before you sit down to write, can help you spend less time wondering what to write so you can focus on the words. If writing is less stressful and more satisfying, you’ll be more likely to stick with it.
Produce writing that you’re proud to publish
You’re more likely to produce writing you’re happy with if you aren’t mentally overwhelmed. Anything you can do to get control over your blog (whether by planning ahead, writing clear outlines, or anything else that helps you get organized) will help make you more successful.
Get better results from your blogging efforts
It’s easy to think that becoming a successful blogger is all about creativity. While creativity is important, the real foundation for success might actually be having strong processes in place. An editorial calendar can form the foundation for your blogging workflow, helping you plan what you will publish in advance, so you can flex your creativity without worrying about distractions.
How to create an editorial calendar in five minutes
There are many different tools you can use to create your calendar. Let’s start by building one with Google Sheets (though you can use any spreadsheet or similar tool you’d like, such as Airtable, Clickup, or Excel).
Create a new spreadsheet and add your top row
First, create a new spreadsheet, and add a top row with the following labels:
Date
Topic
Category (these should match your blog categories)
Status
Author (if your blog will have more than one author)
Published Link
It should look something like this:
Add rows for months under column A
Next, add some placeholder dates and columns for future months. This will help keep your calendar organized as the year progresses:
Add a dropdown selector under the Status column
If you’re using Google Sheets, click Insert, then click Dropdown. This is how we’ll add status selector options that will make it easy to see the progress you’re making on each post:
Add basic labels that outline your writing process. At a minimum, include Not Started, In Progress, and Published. You could also consider adding steps for Editing, Graphic Design (if you’ll be creating visual assets for your posts), or any other steps that may be specific to your workflow. Use the color selectors to color-code each status too:
Then, click the blue circle on the lower right corner of the cell, and drag it down to add the dropdown to each cell. Copy and paste works as well:
Start adding some ideas
Now you’re ready to start adding topics to your calendar. Here’s how things might look once you have a handful of post ideas lined up:
Or you can download this template
You can also use the button below to find a finished version of this editorial calendar template. Click the button, then click File > Make a Copy to create your own version:
Creating your calendar with a spreadsheet is the easiest way to get started. They are simple to set up and can be customized to suit your needs.
However, there are many more options for editorial calendar tools you can choose from. Let’s look at some options you can consider when you’re ready to upgrade from your spreadsheet.
Trello
Trello is a simple Kanban board-style project management tool. They offer a free plan and a couple different editorial calendar templates that can help you get set up in a few clicks. It’s used by publications like Wired and offers a lot of task management capabilities that you aren’t going to get with a spreadsheet.
Similar to Trello, Asana is another projectment management tool that can be used to create an editorial calendar. It’s a bit more robust than Trello but with a slightly higher learning curve. Their free plan offers all the capabilities that bloggers should need to manage your calendar and tasks.
Edit Flow is a long-running WordPress plugin for managing your editorial calendar and workflow directly within WordPress. It’s free, full-featured, and easy to use. As a WordPress.com user, you’ll need to choose a plugin-enabled plan to install it (Business and above):
Here is another WordPress plugin option, appropriately titled Editorial Calendar. This plugin is actively maintained and free to use. If you’re on a plugin-enabled WordPress.com plan, you can install it now here:
CoSchedule
CoSchedule’s Content Calendar offers a beautiful editorial calendar option that’s packed with powerful automation features so you can schedule all your blog publishing and social promotion in one tool. They also have a WordPress plugin available. Their free and lower-tier plans are suitable for bloggers, while their more advanced packages are built for marketing teams.
Establishing your publishing cadence
There is no right answer to how often you should post on your blog. With that said, sticking to a schedule will help you publish regularly, build discipline, and be a more successful blogger.
Determine how often you’ll publish
If there is a recommendation we can offer for determining how often to post, it’s this: you should publish as often as you have something worth sharing on your blog.
That’s not a very specific recommendation though. If you’re looking for some structure to follow, set a goal to publish one article in your first month. Continue adding another post each week, until you’re publishing something at least once a week.
There’s no science behind this. When you’re trying something new, starting small and working your way up can be a good way to build endurance, without immediately burning out.
Example of a basic blog publishing schedule
Month 1
Publish one post by the end of the month.
Month 2
Publish one post every two weeks.
Month 3
Publish one post every week and a half.
Month 4
Publish one post every week.
Determine what days you’ll publish on
From a technical standpoint, there are no specific days that are best for publishing blog posts.
With that said, publishing on specific days can help you develop discipline and hold yourself accountable. It can also help set expectations for readers, who may wonder when they should expect new content from you, especially if they subscribe to your blog via email.
Here are some general guidelines to help you choose which days to publish:
Web traffic is generally highest early in the week. It starts to decline on Fridays, and is lower on weekends. This is supported by Wise Owl Marketing; the author of this post has been blogging weekly since 2007.
If you have email subscribers to your blog, consider publishing in the morning, so you can start the day at the top of your reader’s inbox.
Consider your own schedule and when it’s easiest for you to regularly write and publish.
How to keep your editorial calendar full, all year long
No matter which tool you use to build your calendar, you’ll need content ideas to keep it full. Let’s look at some reliable methods and processes you can follow to make sure you never run out of things to write about.
Write what you’re most passionate about
If you’re starting a blog, it’s likely you have something to say. Are there any burning issues you can’t wait to write about? Ideas that you’re desperate to share with the world? Stories that can’t wait to be told? Add them to your calendar and turn them into reality.
Brainstorm a month of blog post ideas in 30 minutes
Whenever I’m asked about blog post ideation, I always recommend this process. It’s one I picked up from a previous employer, and it’s time-tested because it works. Follow these steps:
Spend 10 minutes writing down as many ideas as you can. Don’t think about them too hard. Just get them written down, either in a doc, or on Post It notes.
Spend 10 minutes scoring each idea a 3, 2, or 1. 3’s are your best ideas, 2’s are ideas that need some work, and 1’s are duds. You will have ideas in all three buckets.
Spend 10 minutes sorting through your 3’s and add them to your calendar. These are your very best ideas, that you feel most strongly about.
Now, in just half an hour, you should have enough ideas to write about for at least a month.
See what people are talking about on Reddit
Find relevant sub-Reddits to the topics you write about and gather ideas. This guide from Better Web Movement has some tips on how to find subreddits that are relevant to your niche. Even better, be an active participant in Reddit communities that are relevant to the things you write about (though you’re probably doing this anyway if you’re passionate about what you cover).
Use an RSS reader to follow other blogs and publications
It’s safe to assume you follow publications and other blogs that are relevant to you on social media. If you’re not using an RSS feed to keep up with your industry or community too though, you might miss out on important stories or articles that could spark your own inspiration. RSS is great because it’s less noisy than social media; you just see the latest articles, without distractions.
Here are some options for RSS and news reader apps you can try:
Feedly: A popular option for a basic RSS feed reader.
Inoreader: Another great option for a basic RSS feed reader.
WordPress Reader: Built into your WordPress.com website. It follows all WordPress.com blogs and self-hosted WordPress sites that use Jetpack.
Use SparkToro to learn about your audience’s interests
SparkToro is an advanced tool used by marketers to conduct audience research. Even if you’re not a marketer, and can only afford their free account, it’s still useful for gathering insight about where your audience spends time online and what they might want to read about.
Conduct keyword research to uncover popular search topics
Google processes over eight billion searches per day. At least a few of those clicks should go to your site, right? If you blog about evergreen topics (meaning topics that are always relevant and not time-sensitive), then paying attention to SEO and keyword research is essential.
Here are a few basic keyword research tools you can use that will help you find the terms people search when they’re looking for information about the topics you cover:
Google Keyword Planner
Google’s free keyword research tool shows how often keywords trigger ads to appear in search results. It can be useful for SEO too, helping you understand how often potential readers search for specific information:
Ahrefs Free Keyword Generator
Ahrefs is a professional SEO tool that’s built primarily for marketers. Their free Keyword Generator tool is useful for bloggers to gather a quick list of basic ideas:
Answer the Public
Answer The Public makes it easy to enter a keyword or two, and then generate a large list of questions people ask related to that topic. It’s a quick way to turn one idea into dozens or hundreds of ideas:
Some common questions people ask about editorial calendars
Before we go, let’s go over a few final questions you might still have (or didn’t know to ask).
Is there a difference between an editorial calendar and a content calendar?
The short answer is no. The longer answer is that people sometimes use these terms in very slightly different contexts. When people say “editorial calendar” they’re often referring to blogging or news publishing, while the term “content calendar” is sometimes meant to include social media, video, and other content formats. Functionally though? They’re the same thing.
Is an editorial calendar the same thing as a content strategy?
An editorial calendar documents what content you will publish. A content strategy is much more complex and encompasses an overarching plan for the who, what, why, and where of all things content on a given website. An editorial calendar might visualize the execution of your strategy, but it’s not a strategy by itself.
How far in advance should you plan your calendar?
This is another area where there are no rules. Having at least three months worth of ideas will ensure you’re never wondering what you should write about. If you can reach a point where you have two to six weeks worth of content written and scheduled in advance, you’re in great shape.
If you can’t reach that level though, that doesn’t mean you’re doing it wrong. In fact, if your blog is focused on covering news or events as they happen (such as a sports blog or local news site), then planning too far ahead might not be possible or even desirable. This is a good reminder that not all blogging advice applies to everyone equally (not even the advice in this post). So, if something sounds like it’s not applicable to you, don’t worry about it.
Your blog + an editorial calendar = success
You now have the knowledge and tools to plan and organize your blog content like an expert editor. Your stress-free future of blogging success awaits!
Studio Sync makes it simple to publish your local WordPress site with powerful WordPress.com hosting. Here are a few of our favorite use cases:
Push and Pull with Ease: You can keep your local Studio sites connected to your WordPress.com site, so pushing or pulling will be as easy as clicking a button.
Flexible Syncing: Having complete freedom, you can connect a WordPress.com site to multiple Studio sites.
Team Collaboration: Multiple developers can connect a local Studio site to a shared WordPress.com site, making it easy to push and pull changes as a team.
Sync To and From Staging: If using staging sites are part of your development workflow, you can now easily push from your local Studio site to your WordPress.com staging site.
One-Click Bliss: No need to worry yourself with database dumps, manually syncing files over SFTP, or performing other monotonous manual steps. Synchronize your local and hosted sites at any time with just one click.
Connect your site
You can connect any of your WordPress.com sites on a Business plan or higher. Use built-in search to locate your site and quickly see if the site has a staging environment available.
Push and pull
Pull to synchronize your WordPress.com site changes with your local Studio site, or push to deploy your local Studio site changes to your WordPress.com site.
Launch your Studio site on WordPress.com
Ready to publish your local Studio site for all the world to see?
Simply click Connect site on the Sync tab, and then you’ll see an option to purchase a new hosting plan for your Studio site at WordPress.com.
Ready to get started with Studio Sync?
You can start taking advantage of this new Studio Sync feature in just a few steps:
So, you are considering creating a personal website. Congratulations! In my opinion, that’s one of the smartest decisions you can make.
Building a website for yourself allows you to claim your own little part of the Internet. A space you fully control and that nobody can take away from you. Where you make the rules, determine the look and feel, and express yourself in any way you want.
If that sounds worth pursuing, this post covers everything you need to know. It will talk about the nature and benefits of a personal website, then give you step-by-step instructions on how to build one using WordPress. From picking a website address and basic design to creating pages, adjusting design elements like fonts and colors, and adding extra functionality—it’s all here.
A personal website is pretty much what it sounds like. It’s a website that belongs to you and allows you to represent who you are and what you do in whatever way you want.
You can control the design, content, functionality, and everything else about it.
Why would you want to build something like that for yourself?
Let’s talk about that for a minute.
Benefits of building your own website
Yes, there are other ways you can build a brand or profile online. For example, many people use social media as their main outlet. But, putting all your eggs into that particular basket is also risky.
There’s always a chance you can get banned or hit with an algorithm change that cuts your reach. Anybody who is old enough to remember when you could build an audience for your Facebook page without spending money on ads can tell you that much.
Or, just imagine, your favorite outlet gets bought by a person or company you don’t like and don’t want to support, so you feel compelled to start over on another platform. Sounds far-fetched, I know, but it could mean all your hard work is gone from one day to the next.
This can happen because you don’t actually own your social media account. The platform you are on does, including all the content you publish. And what’s not yours can be taken away from you.
In contrast to that, creating your own personal website, especially if you do it with a system like WordPress, means building something permanent. You fully own it and can take it with you wherever you want.
Plus, it allows you to do things that you can’t always do on social media, like:
Change the design
Publish detailed, long-form content
Sell goods and services
Tell people more about yourself
Get inbound traffic from search engines
Show off your portfolio
Build a central hub to consolidate all your online outlets
And much more…
Types of personal websites
So far, the definition of a personal website has been relatively broad. The reason for that is that it can take many forms depending on your purpose:
About Me website – Simply introduce yourself and who you are. It can work as an online resume, business card, or just a fun project.
Blog – If you are going the blogging route, you can dive deeply into a topic that interests you, grow a following, build expertise, and maybe even create a business.
Newsletter – You can also use a personal website to build a newsletter. This works well when combined with a blog. You can use content to attract an audience and then get them on the newsletter to stay in contact easily.
Portfolio – If you are an artist or any type of creative professional, a personal website is where you can show off your portfolio (also works for developers). It gives people an impression of what you can do and also allows them to get in touch with you directly, e.g. via a contact form.
Thankfully, as you will see below, the process of creating a personal website is also very flexible, so it can accommodate whatever you have in mind.
How to make a personal website
I’ve been building websites for more than ten years. If I were in your position and wanted to create a website for myself for the first time, here’s how I would do it.
1. Choose your hosting plan
Hosting basically means renting space on a computer that’s connected to the Internet. That’s where you save your website files so that others can access them with their browser.
With WordPress, you are free to choose your hosting provider since it runs on almost any server setup. WordPress.com is a great option because it’s managed hosting.
That means it takes care of a lot of the more technical parts of running a personal website, namely:
Installation – The website is automatically created for you. There’s no need to upload files to a server, create a database, or run an installation.
Ease of Use – Everything that has to do with managing the website happens in the same, beginner-friendly interface. You don’t need to switch back and forth between the hosting provider panel and the website; it’s all in the same place.
Speed – Performance is a very important topic for user experience. WordPress.com’s servers get the most out of the CMS and store copies of your website across 28+ data centers for super fast delivery.
Security – Jetpack is included on every WordPress.com site and provides daily security scans, automatic backups, brute-force protection, downtime monitoring, and more. Plus, you get encryption, firewalls, activity monitoring, DDoS protection, and automatic software updates with every plan.
While you can also implement the above manually, by choosing managed hosting, you can fully focus on the important parts of creating a personal website instead: its design, content, and growth.
If that sounds like the right choice for you, all you need to do is pick a WordPress.com plan.
The Personal and Premium plans are most suitable for simpler websites with fewer pages and for writing a blog. If you want to add extra functionality via plugins or even sell things on your personal site, Business or Commerce might be more your speed.
Each plan comes with unlimited visitors, posts, and pages. If you go for a yearly plan, you also get a free domain for one year. That brings us to the next point.
2. Pick a domain name
The domain name is what your visitors will type into their browser bar to reach your personal website.
An important aspect to pay attention to here is the domain ending or top-level domain (TLD). You know, the .com, .org, or .net part.
For example, if your site is for a particular country and language, it can make sense to use a country-specific domain ending like .de (for Germany) or .co.uk for the United Kingdom. Another example is that as a writer or artist, you could also use a .blog or .portfolio.
The main part of your domain, the name, is also important to think about. It should be easy to remember and convey trust. You can find more tips in this post and the video below.
Simply search for your desired name and hit enter. The tool will tell you if it’s available, the cost, and alternatives.
Select your choice and go through the purchasing process. As mentioned, if you host your website at WordPress.com, you get a free domain with an annual plan that can be automatically assigned to your site.
But don’t worry if you can’t make up your mind right now. You can skip this step in the beginning and settle on your domain name at a later time. Your website will live at a temporary address until then.
3. Select a theme
In WordPress, themes are what control the basic design. They are website blueprints that contain colors, fonts, layouts, and other design elements. As a consequence, you can alter your WordPress website’s look and feel—quite dramatically—by simply activating another theme.
Same website, different themes.
Another benefit is that there are themes specialized in building particular types of websites like restaurant sites, travel blogs, photography sites, and more. They come with features, layouts, and design elements specifically for these use cases, making getting started much easier.
In addition, themes are just starting points, not destinations. You can also still customize them completely later on as you’ll soon see.
Applying a theme to your personal website is super easy. You can check what’s available by going to the theme directory or Appearance > Themes in your WordPress.com admin interface.
Use the controls on top to search for a particular theme or filter by topics and plan. Click on any of them to learn more about it.
You’ll find a description and list of features as well as a preview on the right. Many themes come with style variations that apply different color schemes and fonts. You can try them out directly on this page.
In addition, you can see what your current website would look like with the new theme by clicking the Preview & Customize button. The editor that appears allows you to customize it further, e.g., try out style variations on your site.
You can save your changes and activate the theme immediately with a click on the button in the lower-left corner. Alternatively, do it from inside the theme menu.
4. Add a homepage and customize it
With the basic website in place, it’s time to learn how to create and customize pages, starting with your homepage.
Set up a new page
Navigate to Pages > Add New Page in your WordPress.com admin interface.
This will open the WordPress Page Editor. When creating a fresh page, you’ll be prompted with a collection of pre-defined layouts you can use to quickly populate it.
These layouts include categories such as About, Services, Contact, Blog, and more. If you find something you like, simply click it to insert the layout into the editor. Alternatively, you can start with a blank page and completely customize it yourself.
Add page elements
The WordPress Page Editor works with blocks, which are singular content elements of different types. For example, a paragraph block is automatically created when you write and press the Enter key. Other examples for blocks are:
Headings
Lists
Buttons
Images
Tables
Columns
Grids
You find a full list of available blocks when you click the big blue “+” button in the top left corner.
They are ordered by category, and you can also search for specific blocks. Clicking on any of them inserts it into the editor at the current position of your cursor.
In addition to individual blocks, the Patterns tab offers pre-designed collections of blocks, such as contact forms, galleries, team member sections, newsletter sign-ups, and more. These patterns can help you quickly create layouts without having to build everything from scratch. You insert them the same way.
Another method to add blocks is by clicking the small “+” button that appears when you place your cursor within the editor. It lets you search for a block by name and click it to insert.
Even easier, type a forward slash (“/”) in any empty line, start typing the block name, and select it using your mouse or keyboard.
To understand and manage the structure of your page, use the Document Overview tool in the top left corner.
Customize blocks
Clicking on a block brings up an options bar at the top and additional customization settings in the sidebar.
The options vary depending on the block type. For instance:
A paragraph block lets you adjust font size, color, text alignment, and more.
A button block allows you to customize alignment, style, color, dimensions, and shadows.
It takes some trying out to know what you can change for which type of block.
Be aware that these settings apply only to the specific block on the current page. For global design changes—like applying a new font to all headings—you’ll need to use the global Styles settings, covered later.
Once you’ve designed your homepage to your liking, save your changes and publish the page.
Set it as your front page
To make your newly created page your homepage, go to Settings > Reading in the WordPress.com admin dashboard. At the top, you’ll see two drop-down menus that allow you to define which page serves as your homepage and which one displays your blog posts.
Select your new page under Your homepage displays and save the settings.
Your homepage is now live! For more information about pages in general, check the documentation.
5. Add more pages and a menu
You can use the same workflow as above to create additional must-have pages for your personal website, such as:
About page
Contact page
Services
After that, you’ll likely want to include them in a navigation menu so that your visitors can reach them easily.
Sitewide changes like this happen in the Site Editor. You can access it via Appearance > Editor. The Site Editor works similarly to the Page Editor but allows you to edit additional parts of your website.
In many cases, your theme already includes a navigation menu. In our example, it appears as part of the header. One way to edit it is to click Patterns and Header, though you might need to know the name of your header pattern to pick the right one.
Alternatively, click the header element in the main editing window and then choose Edit.
Either gets you to the editor below.
Here, select the Navigation block (again, Document Overview is your friend).
You can then add and subtract menu items and other elements, rename them, and also change some design options in the sidebar.
Make adjustments as needed, then save to make them appear on your website.
Note: In some themes you control menus in the Site Customizer instead. You can find more information here.
6. Customize fonts and colors
The Site Editor is also where you can make global design changes for your website. You’ll find these options in the Styles menu in the top right corner of the editor.
Here’s what you can change:
Browse styles – Switch between style variations, color palettes, and font combinations your theme ships with.
Typography – Make changes to the font family, size, appearance, line height, letter spacing, and more for body text, links, headings, buttons, and other text elements on your site. You can also change font size presets here.
Colors – Add colors and gradients to use in the editor, try out existing color palettes, and customize colors for text, backgrounds, links, buttons, headings, and more.
Background – Give your website a background image.
Shadows – Set up presets for drop shadows to use them in the editor.
Layout – Define basic layout settings such as content width, global padding, and block spacing.
Blocks – Make design changes to particular block types that apply sitewide.
A cool feature to preview changes in real-time, is the Style Book option in the Styles menu. It provides an overview of how your site’s design elements will look.
Let’s go over some use cases to help you understand all of this information
Change heading fonts
You change the font of your headings under Typography and then Headings. To make things easier, open the Text tab in the Style book to see all headings at once.
Pick which heading type to customize, then apply your changes. For example, if you want to prevent your H1 headings from turning into all caps, choose the “H1” option, then set Letter Case to None.
To change the background color of your website, go to Colors and then click Background.
Pick from the theme palette (you can choose a different one at top) or define a custom hue. That’s it.
Modify button shadow
To make changes to a single block, click Blocks.
Either scroll to the button block in the list or use the search functionality to find it. Click it.
Find the Border & Shadow option at the bottom. A click on Drop shadow allows you to apply different kinds of shadow effects to all of your buttons.
7. Edit page templates
Templates define the design and layout for certain content types across your website. To access them while in the Site Editor, click on the WordPress logo and then Templates.
You’ll see a list of all existing templates on your site such as single posts, pages, and archives. For example, you might want to adjust the layout of your blog posts. For that, click the Single Posts template, to start editing it.
Let’s say your goal is to switch the position of the post meta to appear under the title.
For that, simply choose the post-meta block and move it up.
When you now save, the changes apply to all blog posts on your website.
Plugins let you change and enhance the functionality of your personal website. If you are on a Business or Commerce plan, you can install them in the Plugins menu.
Plugins cover a wide range of features that they can contribute to your website, such as:
Improve search engine optimization (SEO)
Add an Instagram feed
Limit login attempts
Accept payments with different providers
Connect your website to Google Analytics
You can find plugins by using the search functionality at the top or browsing through categories. To learn more about a plugin, click on it. If you like what you see, click the big Install and Activate button.
Once the installation is finished, you can start using the plugin’s functionality right away.
Your personal website is your own piece of online real estate. It’s yours to do with as you please and, unlike other online profiles, can’t be taken from you.
Designing and developing websites is complex. User expectations rise alongside advancements in what is technically possible. As a consequence, the process has many moving parts you must keep in mind if you want to design and build web presences that provide a great user experience, rank well in search engines, and achieve client goals.
Even as an experienced freelance or agency developer, you might struggle to remember every item on the to-do list. The good news is, you don’t have to. By establishing a formalized web design process, you can create a roadmap to follow each time you build a new website.
Doing all the thinking beforehand ensures that you don’t forget anything crucial. It also frees up headspace for doing the actual work, avoids overwhelm, improves efficiency, and allows you to build better websites on repeat.
In this post, we’ll help you reap those benefits by establishing your own web design process. We’ll go through all the necessary steps and give you actionable advice on how to implement each and every one of them. This will give you a foundation to develop your own workflow and make life easier in the future.
How to use this information to develop your own process
We’ll go over the following steps (you can click on the links to jump directly to the part that most interests you):
Goal-setting
Scoping
Resourcing
Project management
Sitemap / wireframes
Copy / content creation
Staging site setup
Visual design
Testing
Launch
Site maintenance
Our goal is to cover each point as completely as possible to provide you with a blueprint for developing your own process. Take what’s useful and relevant to you and add any additional information you might need for your particular use cases, working style, industry, or else.
Be aware that a formalized web design process is a living document that you’ll likely change over time as you repeatedly go through it and as web design requirements change. That way, it always reflects your latest way of working and current level of technology.
To make getting started extra easy, we also created a customizable checklist template. To use it, just create a copy and adapt it to your needs as you go through the information below.
1. Determine website goals
The first thing you need is background information on the website you are about to build. The main objective is to understand its purpose, as this lays the groundwork for many decisions down the line.
For that, your first task is to understand who your client is. Their type of organization, industry, and audience make a big difference in the end product. Good questions to ask are:
What exactly does your business do?
What are the company’s vision, mission, and/or values?
How do you differ from the competition?
Which problems do you solve for your customers?
Which challenges, opportunities, and trends are shaping your industry?
What regulations or compliance requirements does your industry have?
Is there an existing brand identity?
Once you have a better picture of the client, the second step is to find out how the website fits into their business. This is a set of questions that will help you do so:
What’s the goal you hope to achieve with the site?
Who is the intended audience? What’s the first impression they should have when entering the website and what actions should they take on it?
What type of content are you planning to publish?
What are must-have features and functionality?
How should the site be different or the same as that of competitors?
What’s the budget and timeline?
Questions like this are important for several reasons. First of all, lots of industries have distinct conventions when it comes to website design. For example, you would use a very different color scheme for a children’s toy store compared to a corporate financial services website. The client might also already have existing branding that you have to take into account to preserve an established look and hit the right tone.
In addition, the type of site you will build also has a big influence on the web design process. A brochure website, blog, and online shop all have very different purposes and require unique approaches. There can even be legal requirements that you have to meet. For example, on real-estate websites, visitors might have to virtually sign a contract before they can view portfolio items.
Without being crystal clear about what you are making and for what purpose, you are almost certain to get off on the wrong foot, which can be costly and time-consuming to correct. Therefore, spend enough time on the discovery phase until you have a firm grasp of the client’s needs. Extensive contact with stakeholders, market research, audience personas, a design brief, and competitor analysis are all useful tools for this stage.
2. Scope the project
Once you know what you are tasked with designing, the next step in the web design process is to put together the project scope. This is where you determine the exact functionality and technical requirements for the site. It also helps you estimate how long the process will take, allowing you to agree on the exact work to be done (to prevent scope creep) as well as deadlines and milestones with your client.
Ask your client for these basic pieces of information:
How many pages does the site need?
What will they contain? Do you have to account for things like forms or e-commerce functionality?
What other features will be on the site?
What about content? Will the client provide it, or is that part of your duties?
Once you have collected key information, you can estimate how long the total project will take. Be sure to build in some buffer for when, not if, something unexpected happens.
A very useful tool for visualizing the timeline is a Gantt chart.
It shows the project timeline, key deliverables, and their expected completion times. You can easily create Gantt charts using existing Excel or Google Sheets templates.
3. Identify and allocate resources
After this, it’s time to deal with your resources, including money, workforce, and tools. Let’s go over them one by one.
An established scope makes it easier to calculate project costs. For example, it helps you see how many hours it will take and calculate the cost of labor. However, don’t just think about the time—also consider external costs, such as:
Be sure to calculate these beforehand for yourself and to provide an accurate estimate to your client. We have a checklist for website costs if you need a refresher. For hosting options, consider:
If you need a free tool for local development, check out Studio.
Another part of resourcing is determining who will do the work. If you’re a freelance full-stack developer, you might handle everything yourself. If you’re part of an agency, the work will likely be divided between the design and development teams. Either way, ensure there’s a clear plan and everyone knows what’s expected of them.
4. Prepare your project management platform
By now, you should have a good overview of the work that awaits you. It’s time to put it into order and make it more manageable.
The first step is to list all the phases and tasks the project will go through and add them to a project management tool. This also allows you to bring them into the correct order. Recommended tools include:
As mentioned earlier, you can also use the free checklist template included in this article.
Feel free to break the phases down into smaller chunks if that’s how you prefer to work. In addition, include all the resources you already have and attach them to their respective tasks. While you are at it, don’t forget to input the timings and milestones you determined earlier for each item. This will help you stay organized.
By the way, your planning should also include regular check-ins with clients for approvals and updates. This fosters collaboration and ensures everyone stays on the same page.
5. Create a sitemap and wireframes
From here, it’s time to start conceptualizing the end product and create a plan to follow along.
You’ve already determined the must-have pages for the website in the project scope. These often include the usual suspects (homepage, about page, contact page, legal pages, etc.), but you might also have less common ones depending on the project. The next step is to put them into relation to each other and plan the site structure. You can do so with a basic sitemap.
The way pages are arranged greatly influences a website’s navigation and user experience. For example, it determines how easy it is to find content and how often visitors have to click to reach it. A good structure also makes the site more crawlable, giving it an SEO boost.
Part of the site structure are also navigation and menus. They point out important pages and are often an initial entry point for visitors, so it’s important to consider them as well as other navigation elements like breadcrumbs.
Once you have the overall structure, the next task is to visualize individual pages. This is where you create layouts for each page and determine how elements will be arranged—a process also known as wireframing.
Wireframes let you map out the page structure before dealing with design considerations. They help you focus purely on usability and are a great tool to collect feedback from clients. Be sure to also map out your mobile layouts!
You can create wireframes using a variety of tools:
Graph paper – Go old school with pen and paper.
Google Docs – While not the best option, it still works. Tables are your friend.
Professional design tools – Options include Balsamiq or Figma. If you use Figma, consider using a wireframing kit like Johannes WP, which is specifically made for wireframing WordPress websites.
With the concept finished, you can start creating the visual parts of the website. Ideally, this doesn’t start with colors, fonts, and CSS but rather with written content.
While this might seem backward, it actually makes a lot of sense. Design should follow content, not the other way around. You don’t want to find yourself in a situation where you have a finished design but it can’t accommodate the intended text.
Writing copy doesn’t just mean crafting text for the main sections of the page wireframes you created earlier but also for navigational elements, buttons, forms, and other page elements.
There are several ways to handle this step:
Receive the content from the client
Draft the copy yourself (if that’s part of your agreement)
It’s important to be a bit flexible here. Content might still change and not everything has to be fully ready. It’s fine to use placeholders for some parts, like product descriptions.
However, you want at least a rough idea of what you need to accommodate in your page designs before you start creating them. This saves you from having to make time-consuming changes later.
7. Set up a staging site
Now that you’re ready to work on the actual website, it’s crucial to set up a development version. As a professional web developer, you know better than to do the design process on a live domain.
Once that’s ready, you can immediately start creating the raw structure of the site. This includes setting up all the pages you scoped earlier and creating navigation items pointing to them.
While you’re at it, you can also install any plugins included in your scope, implement features like forms, and insert written content into the appropriate places to create a rough version of the site.
8. Create the visual design
The next step is visual design. This is where you implement the structure from your wireframes and make it look good with fonts, colors, and other elements that create the website’s aesthetic.
This part of the process often happens in two phases: first creating a design mockup and then implementing it. In a WordPress website, the central element for that is the theme, which controls the website’s design.
Here, you can either go with an existing theme or create your own. If you have a WordPress.com Business plan, either is an option since you can upload any third-party theme you want.
Obviously, making a theme from scratch is more work though it gives you the possibility to create a bespoke solution. Going with an existing theme takes less effort, yet it might not have all the features you want or need.
The most time-friendly solution is often to take a hybrid approach. That means finding a theme that is very close to what you are looking for in terms of design and functionality, and then customize it according to your needs.
Thanks to block themes and the WordPress Site Editor, this has become simpler than ever. For example, you can adapt visual elements like colors easily using Styles and/or the WordPress Customizer.
In addition, the Site Editor gives you control over all typography available on your website. You can assign a multitude of fonts to any text elements on your website.
Finally, your website will likely also include visual page content, such as photos, icons, graphics, or videos. Depending on your contract, these might either come from the client or be something you create. Be aware that you have the possibility to source free images directly inside the WordPress.com editor.
First, there is the Jetpack AI image creator. Simply insert an Image block and choose Generate with AI.
Then, input your prompt in the panel that shows up.
You can also insert images from Openverse and Pexels.com by clicking the Block inserter button and choosing the Media tab.
Search for any image and click on a result you like to automatically add it to the editor, complete with the correct attribution.
9. Test the website thoroughly
Already done with the design? Alright hot shot, let’s move on then. Now it’s time to get to testing, which is one of the most crucial stages of the web design process. You don’t want to launch a website only to find parts or even the entire site not functioning correctly.
Testing should ideally happen on a staging site, especially one that uses the same environment as the eventual live website. This allows you to spot potential conflicts or problems that didn’t surface during development.
Here are the most important things to examine each page for:
Double check the content – Content is the main attraction of any website. Go through all pages to ensure there are no typos, missing images, or other errors that detract from the user experience.
Ensure all features work – Test all central functionality, such as web forms, shopping carts, and interactive elements. For example, see that form submissions reach the intended destination.
Verify all links – A well-planned site structure is only effective if users can actually use it. Make sure that links go to the correct destinations and are not broken. A tool like Screaming Frog lets you scan for broken links in bulk.
Check SEO – Make sure all pages have correct meta information, such as title tags and meta descriptions. Screaming Frog also allows you to scan for that.
Measure speed – Page speed is a major usability and ranking factor. Run all pages through tools like PageSpeed Insights to identify performance bottlenecks and fix them. You can also use WordPress.com’s free Site Profiler tool.
Test on different devices and browsers – Since most users access websites on mobile devices, ensure the site looks good on all screen sizes. Test the site on multiple browsers as well.
Validate accessibility – Modern web design must meet accessibility standards, such as WCAG guidelines. Check for sufficient color contrast, keyboard navigation, and compatibility with assistive technologies using tools like Lighthouse (which is also part of PageSpeed Insights) or WAVE.
Invite your clients or other stakeholders to get involved in testing as well. Fresh eyes can catch issues you might have missed. Plus, you’ll need client sign-off on the website before launching. User testing is also a possibility at this stage.
10. Launch
With testing complete and any problems resolved, it’s time to publish the website. Here, too, having a detailed launch checklist can be extremely helpful to ensure you don’t overlook anything.
After all, there are important things to do, such as connecting Google Analytics and Search Console, setting up security measures, creating user accounts, and configuring backups.
When you set a launch date, be sure that any promotional efforts, such as social media updates and email campaigns, are prepared in advance. This coordination ensures that your website makes a big splash as soon as it goes live.
11. Do regular site maintenance
While the website design process is mostly done after launch, it doesn’t mean your work is over. Websites are ongoing projects that require regular maintenance to stay functional, secure, and effective.
Here are some common maintenance tasks:
Addressing smaller bugs
Publishing and updating content
Creating new pages
Building traffic
Performing software updates
Conducting security audits
Running backups
Measuring KPIs through analytics
Smart developers have a plan for maintenance to continue creating value for clients—and revenue for themselves.
Of course, it’s best to automate as much of this work as possible. For example, WordPress.com automatically handles backups and updates, so you don’t have to do them manually or set up a separate solution.
You can find a full list of recommended maintenance tasks in this article.
Stay on top of things with your own web design process
Creating a website that meets today’s high standards for design, usability, and performance is no small feat. With countless moving parts to manage, having a structured web design process is essential to stay on track.
By following a plan beforehand, you can save time, reduce errors, and ensure that nothing important gets overlooked. It allows you to focus on delivering results that align with your client’s goals while making your workflow repeatable for future projects. The steps outlined in this article serve as a flexible foundation to help you put together a process that works for you.
Now it’s your turn: What strategies or tools have helped you master the web design process? Share your thoughts in the comments below!
No matter what type of website you want to build, WordPress.com has all the tools you need to build your online home.
Many of those features are powered by Jetpack, a versatile plugin that provides WordPress websites with a suite of essential tools for site security, performance, and more. It’s included with every WordPress.com website (even sites on our Free plan). For self-hosted sites, Jetpack tools are also available on a subscription basis, with bundled and ala carte options.
Jetpack provides WordPress.com with tons of value. It makes sure your site performs well so you can build and create with confidence. But what exactly does Jetpack do and why should you care? Let’s look at just some of the ways Jetpack gives your WordPress.com site superpowers.
What’s inside the Jetpack toolbox?
Jetpack offers tools in four categories to meet your website’s needs: security, performance, growth, and management. Many of these tools are included with free WordPress.com websites, with additional tools unlocked on higher plan tiers.
Jetpack Stats: Understand what’s resonating with your readers
Free; more features unlocked on Personal and above
Use Jetpack Stats to see your website performance at a glance, including how many visitors are on your site and what content is performing best. Quickly see where your traffic is coming from to better optimize your marketing and partnership strategies. Jetpack is fully GDPR compliant so you can track your visitor metrics with confidence.
To access your free stats, navigate to the “Stats” tab in the WP Admin. For even more information on your website’s trends and insights to improve your website’s performance, upgrade to Premium.
Gone are the days of logging into every social platform to share your newest blog post with your followers. Jetpack Social lets you preview and share your content across major platforms – Facebook, Twitter, Instagram, Linkedin, Mastodon, and Threads – with just one click from within the WordPress Editor.
Jetpack Social also enables you to automatically put quick share buttons on your posts, enabling your visitors to share their favorite content with their communities, expanding your content’s reach.
Free; additional features unlocked on Premium and above
With the Activity Log, you always have a high-level view of changes and actions taken across your site, from comments to new posts to downloads. Whether you have a large team of content creators or you’re trying to find the source of a pesky bug, the activity log offers transparency and accountability for every website change.
Free users have access to the 20 most recent website updates. Upgrade to a paid plan to view your complete site activity across your plan’s data retention period.
Free and above (limit 20 requests on Free plan, unlimited on paid plans)
With a suite of AI-assisted tools, creating engaging content for your website has never been easier. Jetpack’s AI Assistant can help you quickly generate text, lists, tables, and AI-generated images. AI can also help you edit existing content, highlight readability challenges, identify tonal shifts, and suggest word and image updates to optimize user engagement on every page.
Jetpack Blocks: Add tons of functionality to your site
Free and above
Blocks make it simple to build pages and add functionality to your site’s content. Jetpack provides WordPress.com websites with several blocks that allow you to embed content, add monetization options, customize forms, and much more. Here’s a glimpse at all the things you can do with Jetpack-powered blocks:
Spam can attack your site faster than you can say “where’s the firewall?” but Akismet Anti-spam offers professional-grade defenses. Using advanced machine learning, Akismet can filter out 99.99% of spam in user-submitted text, including spam comments, bot form responses, and fake leads, keeping your site and CRM looking pristine and professional.
Akismet Anti-spam can be found in the Jetpack section of the WP Admin. From there, you can monitor how much spam has been blocked across your site and choose whether you want to review or automatically delete potential spam messages.
You no longer need a separate platform to get your content into people’s inboxes: Jetpack Newsletter allows you to convert your blogs into emails right from your post-publish page. Jetpack offers tools to support your newsletter from start to finish, from collecting subscribers on your website to sending and tracking your newsletter’s performance – all from within WordPress.com. Already have a dedicated following? Simply import your existing subscriber list to get started.
Accidentally broke your site with a new plugin? Never fear: VaultPress Backup has you covered. With daily backups and additional backups created every time you make an edit, it ensures that your website is crisis-proof.
To enable backups, simply navigate to the Jetpack tab in your WordPress Admin and select “Backup.”
Once VaultPress Backup has been enabled, it will automatically create daily backups of your site and backups after every change, with multiple secure copies stored across the cloud. If you ever want to return to a previous version of your site, click the date arrows to navigate to the date you want to roll back to. Click the “Restore to this point” button to revert your site with just one click.
Do you have a large website with a lot of content? Help your visitors find what they’re looking for quickly by enabling Jetpack Search. You can turn on Jetpack Search and filtering with just one click in the Jetpack tab of WP Admin. Jetpack will automatically index all of your site content and offers flexible design options that match your brand.
For eCommerce sites, this is particularly valuable: research shows that people are 2x more likely to purchase something when they search versus standard browsing.
Help new users find your site with Search Engine Optimization, which helps your website climb up the ranks on popular search engines like Google. With the Jetpack SEO tools on WordPress.com Business plans and above, you can control your title tags and meta descriptions to ensure your site is optimized for search.
You don’t have to be an expert to use Jetpack SEO: Jetpack will notify you if your text exceeds the recommended character count limitations to ensure your metadata looks great in search engine results.
Business plan users and above can install additional plugins to their websites. Let’s look at two top-tier plugins the Jetpack team offers to further extend your site’s capabilities.
Jetpack Boost: Make the jump to lightspeed
Paid plugin
Speed matters: just a one-second delay in website loading times can cause a 20% drop in website conversions, with slow sites causing users to experience stress equivalent to watching a horror movie or taking a math test. With Jetpack Boost, you can get suggestions to optimize your website and give your website a relative speed score. Boost will also optimize your code for ultra-fast response times, no developer required.
For a fully integrated, simple CRM, try out Jetpack CRM (formerly known as Zero BS CRM). Jetpack CRM allows you to manage your customers and website visitors with ease, ensuring you never lose a contact or a sale. With integrations for WooCommerce, Paypal, Stripe, Gravity Forms, and more, you can ensure all your data and sales operations are at your fingertips. Unlike complex CRM platforms, Jetpack CRM keeps things simple so that you can run your business effortlessly.
With Jetpack built into every WordPress.com website, you get best-in-class tools to help build and grow your site, no matter which plan you choose. It’s that special ingredient that helps make WordPress.com the best place to host your website (in our biased opinion). Sign up to create your first website today or upgrade your existing plan to access everything Jetpack has to offer.
The internet is a treasure trove of visuals, overflowing with inspiration and information. Images are what draw us in, keep us engaged, and help us learn, and create. But imagine the internet without those visual cues—navigating it would be a real challenge.
Luckily, for people with visual impairments, those dealing with slower internet connections, and even the robots powering search engines, there’s a simple yet powerful solution: alt text (short for alternative text). This unsung hero of the digital world ensures that everyone can access and benefit from the images we often take for granted.
What is alt text?
Alt text is exactly what it sounds like—a description of an image that appears on the page. Simple, right? But there’s more to it than that. To write truly effective alt text, it’s important to understand why it matters, when an image needs an alt attribute (spoiler alert: not every image does!), and the best tools to help you make sure your images are covered. Let’s dive in and make your alt text work smarter, not harder!
Why alt text is important
Alt text isn’t just a box to check—it’s a powerful attribute that serves two important purposes: making your content inclusive and helping search engines understand your images.
Accessibility
Alt text provides a written description of an image for those who rely on screen readers or encounter issues loading images. It’s there to ensure that no matter the barrier—be it visual impairments or low-bandwidth connections—your content remains accessible and meaningful to all users.
Without proper alt text, you risk not only making your site inaccessible to visitors but also potentially violating accessibility laws like the Americans with Disabilities Act (ADA), which could result in fines or other legal consequences. Similar laws are found throughout the European Union, Canada, the Republic of Korea, and Australia—just to name a few. If you’re trying to make the case for an equitable online experience for your team, this is a great place to start.
Want to learn more about building an inclusive online community? Here are a few resources to get you started:
Search engine crawlers pull several key details from an image, including its file name, captions, title, and alt text. Among these, alt text is the most important for helping search engines understand the image’s subject within the page’s overall content. This information works alongside the other content on the page to enhance search engine algorithms, boost your rankings, and drive more traffic to your site.
When writing alt text, aim for clear, meaningful descriptions that fit naturally with the page’s content. Incorporate keywords thoughtfully, and most definitely resist the urge to overdo it—keyword stuffing not only disrupts the user experience but can also result in search engines penalizing your site as spam.
Not familiar with keyword stuffing? Keyword stuffing is all about cramming in as many keywords as possible in an attempt to boost rankings on search engine results pages. This doesn’t work and often backfires. Here’s an example:
alt=”Cute kitten playing with a ball of yarn, adorable kitten, fluffy kitten, playful kitten, cute kitten image, kitten for sale, kitten pictures.”
Well-written alt text can both enhances accessibility and support your SEO strategy. Use your commonsense and keep your (human) site visitors top of mind.
How to know which images need alt text and how to write it
After all that, you may be surprised to learn that not all images require alt text. In fact, it becomes an exhausting experience for some users with screenreaders to endure fluffy alt text applied to images that don’t provide any value. Luckily for us, the W3 has categorized web images and offered some tips about how to treat images within each category.
Here’s how to write the right kind of alt text depending on what your image is for:
Informative images: These are the most common images found on sites and include pictures, photos, or illustrations that represent concepts or information. Your alt text should give a short description that conveys the essential meaning of the image.
For example, this image illustrates all of the integrations available with Automattic’s P2, but those integrations are not named in the accompanying content. It’s important here that the alt text provides that information for visitors that may not be able to see or load the image. It should look something like this:
alt="Logos for available P2 integrations: Crowdsignal, Figma, Twitter, GitHub, YouTube, Vimeo, Google Calendar, and Loom"
Decorative images: If an image is just there to look nice and doesn’t add any important info, use a null alt attribute (alt=””). This tells assistive technologies to skip it.
Functional images: If an image works as a button or link, the alt text should explain what it does—not what it looks like.
For example, the alt text for a video icon might say “Watch this video about hibernating bees on Vimeo.”
Images of text: If the image contains readable text (like a graphic with a quote or a logo), the alt text should include the same words.
Complex images: Charts, graphs, or diagrams need more detailed alt text to describe the data or information they present. You might even link to a longer description.
Groups of images: If multiple images work together to convey one idea, the alt text for one of the images should cover the whole message. A good example of this would be process shots for a recipe or other how-to tutorial that includes steps.
Image maps: For images with clickable areas, provide alt text that explains the overall purpose of the image, and include alt text for each clickable section describing where it leads.
Not sure how to categorize an image? Check out the W3 Images Tutorial for help.
While there are no official length guidelines, it’s generally recommended to keep alt text under 140 characters. Longer descriptions can become tedious when read by screen readers. Be descriptive, but stay concise—this is not the place for creative flourishes.
The Alt Text Tools from the NerdPress team is a free, light-weight plugin that generates a CSV file of the images used in your content, along with their alt attributes.
Once the scan is complete (it’s very fast!), you can open the CSV file in the spreadsheet application of your choice. There you can quickly identify images that have missing alt attributes and scan for any that may need some improvement. The file also includes links to edit the posts where the images appear, making it quick and easy to update their alt attributes.
This freemium WordPress plugin from Equalize Digital goes beyond alt text to ensure your site is accessible to a wide range of visitors. If you and your team are committed to making your content accessible, this is a great resource.
Equalize Digital also runs a Facebook Group and hosts a monthly virtual meet up for WordPress developers, designers, and users interested in learning more about creating accessible websites that can be used by people of all abilities.
Alt text may seem like a small detail, but it plays a big role in making the internet more inclusive and user-friendly. By writing thoughtful, descriptive alt text, you’re not just improving accessibility—you’re also optimizing your content for search engines and enhancing the overall user experience. With the right approach and tools, adding alt text can be an easy step toward a more accessible and SEO-friendly site.
Choose the plan that works best for your business, and let us manage the rest. With any WordPress.com plan, you get all the benefits of fast, secure managed WordPress hosting.
On Dec. 16, WordPress co-founder Matt Mullenweg, Lead Architect Matías Ventura, and Executive Director Mary Hubbard were joined by WordPress community member Junko Nukaga to reflect on all things WordPress at Tokyo Node Hall in Tokyo, Japan. The venue provided the perfect location for the annual event, which was held for the second time outside of the United States.
After delivering the evening’s keynote, Matt, Matias, and Mary were joined by distinguished guests including author and poet Mieko Kawakami, Things Become Other Things author Craig Mod, mgn CEO Hajime Ogushi, and SAKURA Internet Inc. Senior Director Genki Taniguchi. The talented pianist Aiko Takei also performed during the introduction and intermission.
If you missed the livestream, you can watch the full event below:
Highlights from 2024
2024 was a busy year for the WordPress project. Here are some particularly noteworthy moments and milestones that Matt, Matias, and Mary reflected upon from the event stage:
WordPress is growing in Japan (and beyond). Our favorite open-source CMS currently powers 43.6% of all websites around the world, and has a CMS share of 62.3%. In Japan, it powers 58.5% of all websites and maintains a 83% CMS share.
The global community is growing too. WordPress sites using languages other than English are expected to surpass English language sites by 2025.
It’s all about extensibility. WordPress users downloaded plugins 2.35 billion times in 2024. Users can install plugins on the Business plan and above.
Writing and designing with WordPress has never been easier. An improved distraction-free mode provides a cleaner experience when writing in the editor. Thanks to the new zoom-out view, you can use patterns without setting up each single block.
Enhancements for builders and developers. The Templates API streamlines registering and managing custom templates, while WordPress Playground became even more useful thanks to an improved Github integration.
Even more free-to-use visual and audio content. Openverse, a free tool that makes it easy to find open-licensed and public domain works, grew to 884 million images and 4.2 million audio files. Learn how to use Openverse directly in WordPress.com.
WordPress in Japan
WordPress is flourishing all around the world, thanks in part to the generous support and contributions of the Japanese WordPress community. Here are a few key highlights and fun facts:
Japan was the first country to localize WordPress, thanks to a forum post from the user Otsukare.
Wapuu, WordPress’s lovable mascot, was created by web designer and illustrator Kazuko Kaneuchi. You can learn all about Wapuu (and even buy Wapuu merchandise) at wapu.us.
The popular forms plugin Contact Form 7, created by Japanese developer Takayuki Miyoshi, reached 10 million downloads in 2024. You can follow Miyoshi’s blog (which is hosted on WordPress.com) at ideasilo.wordpress.com.
It wouldn’t be State of the Word without a question-and-answer segment. Audience members (including Tokyo Vice author Jake Adelstein) sparked engaging conversations around topics that included:
What open social platforms like Bluesky and Mastodon mean for web publishers.
How will AI continue to impact search engine optimization in the future.
Why websites are still relevant (and why it’s important to own your online home)
And much more. You can watch the full session below:
As the last days of 2024 wind down, we’re inviting WordPress.com bloggers to kick off the new year by doing what we love most: sharing our stories.
Reflecting on the past 12 months and looking forward to the New Year is a natural part of the season, but blogging about those thoughts? That’s a modern twist that turns personal contemplation into community inspiration.
This January, we’re challenging you to write about the turning of the year – from your experiences during 2024, to your hopes, dreams, and goals for 2025, to everything that’s in between. We can’t wait to read what you come up with!
How to participate in the #2025-new-year-challenge
Participating is easy:
Write your post: Craft a heartfelt, honest, or even humorous post about what comes up for you as we enter the new year. Dream big, get specific, or keep it wonderfully vague – it’s your story.
Tag it right: Add the #2025-new-year-challenge tag to your post. This is your ticket to others seeing and interacting with your post.
Get the word out: Blog about the challenge or share this post with others. Let’s get as many stories as we can!
Discover and connect
Want to see what others created? Starting January 1st, visit wordpress.com/tag/2025-new-year-challenge to explore a world of reflections, aspirations, dreams, and more.
You might find a haiku encapsulating the past year, a fitness enthusiast planning their marathon, or someone simply resolving to be kinder to themselves. Every story matters, and every reflection is a step towards a new beginning.
Make it yours with the Personal plan
Ready to make your online presence more personalized? Our Personal plan is the perfect companion for your blogging journey this new year. Get a custom domain (first year included) and transform your blog from a generic URL to your very own corner of the internet.
Imagine telling people, “Check out my resolution progress at [yourname].com” – pretty cool, right?
Let’s make 2025 remarkable
Whether you’re nostalgic for 2024 or excited to learn a language, read more books, or simply smile more this upcoming year – we want to hear about it. Your post might just inspire someone else on their own journey.
So grab your laptop, warm up those typing fingers, and let’s welcome 2025 with stories of growth, hope, and possibility.
One of the areas where WordPress shines is content management. This is also corroborated by the fact that it is the world’s leading Content Management System, or CMS, by numbers.
The most popular way of displaying the content hosted by WordPress is through a frontend, like through blog posts and pages. That is wonderful for human visitors but there are other ways of consuming that content –– for example, web APIs.
In this article, we’ll explore how we can leverage WordPress in order to power a central API for projects like phone apps, browser extensions, or the frontends of other WordPress sites!
Following along
All the steps described in this article were made in WordPress Playground. If you want to see the end result and maybe sometimes skip ahead as we go, download this ZIP file, and perform these steps:
API stands for Application Programming Interface and it’s a way for software applications to communicate with each other in a standardized fashion. A web API is simply one that is accessed through “the internet” –– for example, by entering a certain URL in your web browser.
There are multiple types of web APIs, and one common way to group them is the protocol they use. In this article, we’ll be implementing two APIs, one based on the REST protocol, and another based on the GraphQL protocol. Other protocols you might have heard of include SOAP, RPC, or gRPC.
By the end of this article, we’ll have built a WordPress site that allows users to login in order to add/update/delete data entries which will be queryable both via REST routes and a GraphQL endpoint.
The data entries will collectively represent a company’s organizational chart –– things like employees, teams, and offices. While a little bland, the concepts can be applied to absolutely anything else.
Optional: Trimming down the frontend
While an optional step, it makes a lot of sense to do this if your site won’t be serving any content via pages but exclusively through APIs.
Once you have a hosted WordPress website, you can start by installing a minimalist WordPress theme like Blank Canvas and deleting every single demo post and page on your site. Continue by using the site editor to include information on the homepage for visitors who find it unintentionally.
For example, add your business’ name and logo, and tell them that they probably landed there in error. You can also include a button linking to the admin area for maintainers of the content. Something along the lines of:
One way to prevent your site from being found in search engine results is by checking the Discourage search engines from indexing this site in your site’s settings.
If you would rather fully lock down the frontend and not even have the homepage described above, you can add the following code snippet either to a plugin like Code Snippets or to your child theme’s functions.php file:
/**
* Disables the frontend for non-logged-in users.
*/
add_action(
'template_redirect',
static function (): void {
$authorization_required_code = \WP_Http::UNAUTHORIZED; // 401
if ( ! is_user_logged_in() ) {
\status_header( $authorization_required_code );
die( \get_status_header_desc( $authorization_required_code ) ); // phpcs:ignore WordPress.Security.EscapeOutput.OutputNotEscaped
}
}
Custom post types and taxonomies
Now it’s time to focus on the website’s admin area and the data modeling part of this tutorial. The most straightforward way of compartmentalizing your data is by using WordPress’ built-in functionality of custom post types and custom taxonomies.
While there are many ways to do this, for the purposes of this tutorial, we’ll organize our data like this:
An employee custom post type
A team custom taxonomy
An office custom post type
In order to create these custom data types, you can either add custom code to your site, or use a plugin (like in this video). A very popular plugin for creating custom post types and taxonomies using the admin interface is Custom Post Type UI – and that is what we’ll be using in this tutorial.
Here is the JSON configuration for importing the data into your installation:
For custom post types
{"employee":{"name":"employee","label":"Employees","singular_label":"Employee","description":"","public":"false","publicly_queryable":"false","show_ui":"true","show_in_nav_menus":"false","delete_with_user":"false","show_in_rest":"false","rest_base":"","rest_controller_class":"","rest_namespace":"","has_archive":"false","has_archive_string":"","exclude_from_search":"true","capability_type":"post","hierarchical":"false","can_export":"true","rewrite":"false","rewrite_slug":"","rewrite_withfront":"true","query_var":"false","query_var_slug":"","menu_position":"","show_in_menu":"true","show_in_menu_string":"","menu_icon":"dashicons-id","register_meta_box_cb":null,"supports":["title","thumbnail","excerpt","revisions"],"taxonomies":[],"labels":{"menu_name":"Employees","all_items":"All Employees","add_new":"Add new","add_new_item":"Add new Employee","edit_item":"Edit Employee","new_item":"New Employee","view_item":"View Employee","view_items":"View Employees","search_items":"Search Employees","not_found":"No Employees found","not_found_in_trash":"No Employees found in trash","parent":"Parent Employee:","featured_image":"Profile image for this Employee","set_featured_image":"Set profile image for this Employee","remove_featured_image":"Remove profile image for this Employee","use_featured_image":"Use as profile image for this Employee","archives":"Employee archives","insert_into_item":"Insert into Employee","uploaded_to_this_item":"Upload to this Employee","filter_items_list":"Filter Employees list","items_list_navigation":"Employees list navigation","items_list":"Employees list","attributes":"Employees attributes","name_admin_bar":"Employee","item_published":"Employee published","item_published_privately":"Employee published privately.","item_reverted_to_draft":"Employee reverted to draft.","item_trashed":"Employee trashed.","item_scheduled":"Employee scheduled","item_updated":"Employee updated.","parent_item_colon":"Parent Employee:"},"custom_supports":"","enter_title_here":"First and Last Names","show_in_graphql":"1","graphql_single_name":"Employee","graphql_plural_name":"Employees"},"office":{"name":"office","label":"Offices","singular_label":"Office","description":"","public":"false","publicly_queryable":"false","show_ui":"true","show_in_nav_menus":"false","delete_with_user":"false","show_in_rest":"false","rest_base":"","rest_controller_class":"","rest_namespace":"","has_archive":"false","has_archive_string":"","exclude_from_search":"true","capability_type":"post","hierarchical":"false","can_export":"false","rewrite":"false","rewrite_slug":"","rewrite_withfront":"true","query_var":"true","query_var_slug":"","menu_position":"","show_in_menu":"true","show_in_menu_string":"","menu_icon":"dashicons-admin-home","register_meta_box_cb":null,"supports":["title","thumbnail","revisions"],"taxonomies":[],"labels":{"menu_name":"Offices","all_items":"All Offices","add_new":"Add new","add_new_item":"Add new Office","edit_item":"Edit Office","new_item":"New Office","view_item":"View Office","view_items":"View Offices","search_items":"Search Offices","not_found":"No Offices found","not_found_in_trash":"No Offices found in trash","parent":"Parent Office:","featured_image":"Featured image for this Office","set_featured_image":"Set featured image for this Office","remove_featured_image":"Remove featured image for this Office","use_featured_image":"Use as featured image for this Office","archives":"Office archives","insert_into_item":"Insert into Office","uploaded_to_this_item":"Upload to this Office","filter_items_list":"Filter Offices list","items_list_navigation":"Offices list navigation","items_list":"Offices list","attributes":"Offices attributes","name_admin_bar":"Office","item_published":"Office published","item_published_privately":"Office published privately.","item_reverted_to_draft":"Office reverted to draft.","item_trashed":"Office trashed.","item_scheduled":"Office scheduled","item_updated":"Office updated.","parent_item_colon":"Parent Office:"},"custom_supports":"","enter_title_here":"Add Office","show_in_graphql":"1","graphql_single_name":"Office","graphql_plural_name":"Offices"}}
For custom taxonomies
{"team":{"name":"team","label":"Teams","singular_label":"Team","description":"","public":"false","publicly_queryable":"false","hierarchical":"false","show_ui":"true","show_in_menu":"true","show_in_nav_menus":"false","query_var":"false","query_var_slug":"","rewrite":"false","rewrite_slug":"","rewrite_withfront":"0","rewrite_hierarchical":"0","show_admin_column":"true","show_in_rest":"false","show_tagcloud":"false","sort":"false","show_in_quick_edit":"","rest_base":"","rest_controller_class":"","rest_namespace":"","labels":{"menu_name":"Teams","all_items":"All Teams","edit_item":"Edit Team","view_item":"View Team","update_item":"Update Team name","add_new_item":"Add new Team","new_item_name":"New Team name","parent_item":"Parent Team","parent_item_colon":"Parent Team:","search_items":"Search Teams","popular_items":"Popular Teams","separate_items_with_commas":"Separate Teams with commas","add_or_remove_items":"Add or remove Teams","choose_from_most_used":"Choose from the most used Teams","not_found":"No Teams found","no_terms":"No Teams","items_list_navigation":"Teams list navigation","items_list":"Teams list","back_to_items":"Back to Teams","name_field_description":"The name is how it appears on your site.","parent_field_description":"Assign a parent term to create a hierarchy. The term Jazz, for example, would be the parent of Bebop and Big Band.","slug_field_description":"The slug is the URL-friendly version of the name. It is usually all lowercase and contains only letters, numbers, and hyphens.","desc_field_description":"The description is not prominent by default; however, some themes may show it."},"meta_box_cb":"","default_term":"","object_types":["employee"],"show_in_graphql":"1","graphql_single_name":"Team","graphql_plural_name":"Teams"}}
At this point, your WordPress admin interface might look something like this:
To Gutenberg or not to Gutenberg
The Gutenberg block editor is functional, adaptable, and easy to use, and you should be using it to edit your traditional WordPress posts and pages. However, when it comes to CPTs without a frontend, there might not be any content to warrant the use of a performant editor like Gutenberg.
If you are positive that all of the information you need is not HTML-based, then it might make sense to disable Gutenberg for these CPTs and default back to the classic post editor that was the standard before WordPress 5.0.
The simplest way to disable Gutenberg support for a CPT is to set the show_in_rest argument to false when registering it (as we’ve done above).
Alternatively, if you want to keep the built-in REST routes that WordPress provides for every CPT, you can add this code to your child theme:
Now that we have our basic data types in place, we need to start populating them with entries. Before we do that, we need to ensure that we can record all the necessary data on each entry, and for that we will need to build custom fields.
The easiest way to add custom fields to your custom post types is to register them with custom-fields support. When you then edit a post, it will include a metabox like this:
While this type of “key-value” interface can be enough, you might want to build a more user-friendly interface with fields like checkboxes, dropdowns, media selectors, and so on.
A popular way to add those types of custom fields is the Meta Box plugin, which, as mentioned above, is what we’ll be using in this tutorial. Using their online custom fields generator, we got the PHP code needed to register the fields we wanted and then added them to Code Snippets.
Using a fake data generator, we populated the custom post types with a bit of seed data:
Other UI customizations
While we won’t explore any further UI customization options in this tutorial, we wanted to note that it’s possible to use various WordPress filters to tweak things like:
The default Add title placeholder on new posts (e.g., to First and Last Names)
The columns hidden or visible by default on the CPT list table view
Various other labels and messages throughout the admin interface
Access control
Before we start looking into making the data available via API, it’s time to think about who should have access to it.
The custom post types and taxonomies mentioned above were registered in such a way that any logged-in user with the ability to edit regular WordPress blog posts will also have the ability to edit these. However, it’s possible to make that much more granular.
You can create custom user roles with custom capabilities in order to ensure that the UI is as clean-as-possible in order to promote focused-work for the users doing the data maintenance. This is particularly important if you anticipate a very high number of entries, especially on an ongoing basis.
While it is possible to control this entirely with custom code, a way to maintain a simpler overview of access management is provided by Access Policies implemented by the Advanced Access Manager plugin.
For example, you can create a separate access policy for each CPT you create. Then you may assign the policy either to a role or to individual users in order to maintain full control over who may add new Employee entries or even just edit existing ones. Deleting entries can be a capability reserved only for administrators.
Here is an example of how a policy named Employees CPT – Full Control and assigned only to Administrator users can look like:
Here is an example of what the admin interface can look like for a dummy operator user that has the Data Entry Operator user roles (cloned from the Subscriber role) with two AAM Access Policies attached – one for each custom CPT:
Notice how the lack of most menu items makes it easier to focus solely on the data-entry aspect. The policies can be made more granular, for example, to also restrict who may delete an entry or create new ones.
Custom REST routes
While WordPress will automatically create REST routes for every CPT as long as it is registered with the show_in_rest argument set to true, you can also create your own custom rest routes that are better suited for serving the CPT content in a way that makes more sense to your use-case.
You can choose to have your routes publicly accessible if the permission_callback argument is set to the __return_true function or you can choose to lock down calls using any permission scheme you want.
The recommended way of locking down access is behind a capability check, i.e. a call to current_user_can. You can use the AAM Access Policies mentioned above to grant or withdraw permission from individual roles or users, and you can use WordPress’ application passwords to authenticate API requests.
Hint: even if you decide that GET (read) requests should/can be publicly available, we still recommend that any POST // PUT // DELETE (create, update, delete) requests always be guarded by a current_user_can check.
Here is a REST controller that we added to Code Snippets in order to be able to list the employees on the site and fetch them by ID:
Your custom REST routes will be available under <your-domain>/wp-json/<route_namespace>/<route>. For example, the path for retrieving the list of employees could look like this:
Hint: the team query added there will be parsed by WordPress and made available in the controller; you can then choose to either ignore it or filter the results by it – anything you want!
The easiest way to test your endpoints, especially if they will require an application password to access, is to use a tool like Postman which lets you test APIs in a very user-friendly manner. Publicly available GET requests can also be tested by simply visiting the URL endpoint in your browser!
Querying via GraphQL
Now that we are able to fetch the data via REST routes, let’s explore how we might be able to fetch it using GraphQL as well.
If you’re unfamiliar with GraphQL, what you need to know is that it’s actually a querying language just like SQL but for APIs. You can read more about it on the official website over at https://graphql.org/.
The simplest way to add GraphQL support to our site is by installing the newly-canonical plugin WPGraphQL. It also has a documentation page where you can learn more about what it provides out-of-the-box, and also examples of how to handle much more complex scenarios.
If you’ve been paying attention to the JSON configuration of the custom post types shared above, you might’ve already noticed a key named show_in_graphql set to 1 (true/active). That is all we need in order to allow the custom post types we added to be queries using GraphQL.
Here is an example of a GraphQL query that can be used to list Employees which you can test in the built-in GraphQL IDE bundled with the plugin:
If this sounds like something you want to build for your own business, you can work on it on your own computer using Studio by WordPress.com. You can even share your work with colleagues (for free!) using a demo site, and when you’re ready, any WordPress.com Business plan or higher will be able to host and manage your site.
State of the Word 2024 is just around the corner! Join us for this live stream event on Monday, Dec. 16th at 18:00 JST / 09:00 UTC.
State of the Word is the annual keynote address delivered by the WordPress project’s co-founder and Automattic CEO, Matt Mullenweg. Every year, the event celebrates the open source project’s progress and offers a glimpse into its future.
State of the Word 2024 will be held in Tokyo, Japan, at Tokyo Node Hall. This will mark the first year the event has ever been held in Japan, where WordPress powers 58.5% of all websites. This year’s edition promises to deliver insight from Matt, Lead Architect Matías Ventura, and General Manager Mary Hubbard, as well as a lineup of guest panelists, from acclaimed authors to leaders in the Japanese WordPress community.
Every great journey starts with a single step—and yours starts today.
You’ve had the idea. You’ve imagined the possibilities. Whether it’s a blog, a business, or a creative project, the dream has always been there, waiting. But here’s the truth: dreams can’t grow until you take action. And right now is the perfect time to start.
At WordPress.com, we’re here to help you bring your vision to life. With our year-end promotion, you’ll get 25% off any new annual plan—plus a free domain for your first year—to make starting even easier.
Use coupon code DREAM25 at checkout and start building today.
Design your dream. Choose from stunning, customizable themes that make your site uniquely yours.
Be seen effortlessly. Built-in SEO tools help grow your audience and expand your reach.
Turn passion into profit. Accept payments, offer subscriptions, and much more.
Get expert help, 24/7. Our team is always available to support your success.
And that’s just the beginning. From intuitive tools to seamless performance, we’ve built the platform to help you succeed—whether you’re starting your first blog, scaling your business, or taking your passion to the next level.
But here’s the thing: your dream won’t wait forever, and neither will this offer. This exclusive 25% discount ends on December 31st, 2024. Use coupon code DREAM25 at checkout and start building today.
The future you’ve been imagining? It’s closer than you think. Dream it. Build it. Grow it—with WordPress.com.
Bringing back a frosty feature (plus more improvements for WordPress.com users)
About 17 years ago we added an option called “Show falling snow on my blog” to WordPress.com. The name said it all: it added falling snow to your blog. Then, one day, it disappeared. It wasn’t because spring came and melted the snow away. We were cleaning up code, juggling lots of different priorities, and the snow was shoveled away.
When we first announced this bit of fun in 2007, we were inspired because WordPress co-founder and our CEO Matt Mullenweg was missing out on a White Christmas in his hometown of Houston. Ever since it went away, some of you have let us know you’ve also been missing out on snow — on WordPress.com. Thanks to everyone who reminded us, we’re bringing back this frosty feature today, available now for every WordPress.com user.
Want to join the fun? Log into your WordPress.com account and visit Settings in the left-hand sidebar. There, you’ll find an option to add some fresh powder to your site:
Your personal snow machine, free for all WordPress.com users.
Voilà! With one click, your visitors can enjoy a wintry surprise, no matter where they are in the world:
We like to think of it as a fun gift for a time of year when so many people around the world will be sharing gifts — whether or not it’s snowing where you’re writing on your blog.
Now, we know not everyone appreciates snow as much as we do. So, we’ve been working hard on a flurry of other gifts over the past few months too, adding tons of improvements to WordPress.com. Until now, we just haven’t told you about them on our blog! This seems like a great time to recognize all those other small features, improvements, and wishlist items that make the WordPress.com world just a little bit nicer:
We added over 65 themes to our Free, Personal, and Premium plans in the last half of the year. If you haven’t taken a look at our new themes lately, take a moment and browse around now. If you’re on the Business plan and above, you can use any theme — even custom ones — but we’re always trying to make sure you have a great, curated list of high-quality options on our less expensive plans too.
We also brought back Bulk Plugin Management, so Business and Commerce plan users can efficiently manage and update plugins across all your WordPress.com sites. If you’re managing multiple sites, this will save you a lot of time, so you can spend more time doing what you love.
The WordPress core development team created a new component for managing data called Data Views. We’re using this functionality in our Hosting Dashboard, improving the experience of managing your sites and domains.
Developers know that PHP — a programming language that’s near and dear to our hearts — is the backbone of the web (and WordPress itself). Never heard of it? Not to worry. Just think of PHP as the magic that makes your WordPress website possible. WordPress.com upgraded to PHP 8.1 this year, ensuring your sites maintain top-tier performance and compatibility with your favorite themes and plugins.
With all these new features and improvements, there’s snow time like the present to build your websites with WordPress.com. Feeling the giving spirit too? It’s easy to share WordPress.com with a gift subscription. No pressure, of course. Enjoy the snow, and look for even more enhancements and features to come in 2025!
Another month means another fresh batch of excellent themes for WordPress.com. Let’s look at some of the latest additions to the WordPress.com themes gallery, with great options for content creators, small businesses, event organizers, and personal sites. Preview each one below (and maybe try taking one for a spin).
Also great for: Consultants, thought leaders, speakers, and content creators with paid course offerings
With a clean, single-hued design, minimal photography, and approachable fonts, CoachAva is built for professional coaches looking to highlight their core offerings and showcase their expertise.
Whether you’re a seasoned executive coach, a life coach, or a subject matter expert looking to sell digital or in-person services, CoachAva can help you establish trust with potential clients by putting your thought leadership front and center. Blocks make it easy to share blog posts, podcasts, and/or customer testimonials on your homepage. The flexible design makes it easy to define, package, and showcase your different offerings, connecting clients to the perfect programs.
Also great for: Bloggers, serial content creators, news sites with limited photography
Ideal for podcasters building their first site, Castcore features bold, attention-grabbing titles and a minimalist aesthetic that keeps your listeners focused on what matters most – your content.
With a simple homepage design, this template makes it easy for listeners to scroll through your recent content to find the right episode. Castcore is a great option for podcasters who want to build their subscriber base. The Podcast Player block makes it super easy to create an embedded mini-player for your episodes: simply copy your podcast’s RSS URL to engage listeners right on your page. Choose a grey and black color combo for a classic design or go young and bold with bright yellow.
Also great for: Thought leaders, speakers, and content creators with paid course offerings
CoachBen’s dark theme with bright accents offers a bold and professional design that perfectly reflects a coach at the top of their game. Striking and to the point, this theme allows professional coaches to quickly articulate their value proposition and define their services.
With pre-designed blocks for displaying company logos of past clients, a calendar of speaking events, and a blog subscription, there are plenty of ways to show potential clients your expertise and experience. When they’re ready to dig in, they can learn more about specific offerings on your courses page or reach out to schedule a call.
Also Great for: Brick and mortars, Restaurants, Personal care providers, Digital portfolios, visual artists, photographers
Greenseed is a beautifully simple, highly adaptable theme that makes it easy for businesses to take their brick-and-mortar brands online. Designed with full-site editing in mind, Greenseed can be customized to match any brand style, but its open spaces and bold visuals make it a particularly great choice for businesses looking to establish a streamlined online presence that embraces custom photography.
This minimal, approachable layout gives your photos space to breathe while providing key business information like address, phone number, and store hours. Link to your reservations page or provide visitors with a contact form to make it easy for potential customers to make an appointment or plan a visit.
Also great for: Eco-conscious consumer brands, wedding suppliers
Like the jewelry and accessory brands it was built for, Aether embodies modern elegance. With delicate fonts and natural-toned color palettes, this product-focused template offers a tasteful design that allows artisan accessories and jewelry to truly sparkle.
With social media integrations and the ability to highlight products on your homepage, Aether creates a flexible hub for your digital brand. You can allow your customers to purchase products directly through WordPress’s e-commerce plugins or you can link your website to an existing storefront. With Aether, you can be sure your customers will understand your brand’s commitment to quality and design.
Also great for: Writer portfolios, speakers, brand consultants
With a bold split-page design and minimalist elements, Miko keeps your brand center stage. Best for individuals, creators, or service providers who want to make a lasting visual impact, this template allows visitors to navigate through all of the pages of your site on the left side without ever navigating away from the image and title anchored on the right.
Featuring a variety of hyper-modern font options and cool color combos, Miko can lean sweet and delicate or bold and artistic, effortlessly complimenting a huge range of personal and professional website identities. Regardless of the style you choose, Miko is the perfect theme for anyone who wants to present themselves as a modern, polished professional with an eye for design.
The best way to market your upcoming conference is with a sleek custom website. Conference is a flexible template that helps conference planners create a credible online presence.
The Conference template can support both marketing and event logistics: You can highlight your speakers, sponsors, and conference news to draw in new attendees via the signup form. Once attendees register, the site acts as a home base for key information, providing pages for the conference location, daily schedules, and lists of attendees to help your participants connect in advance. Whether you are hosting a multi-day affair or an intimate workshop, Conference can scale to meet the needs of your event.
Ready to give your site a makeover? You can explore these themes by clicking the “Demo” button on each theme page. Whether you’re starting a coaching business or looking to improve your professional online presence, you might just find the perfect jumping-off point for your future website.
Most premium themes are available to use at no extra charge for customers on the Personal plan or above. Partner themes are third-party products that can be purchased for $99/year each on the Business or Commerce plans, so if you haven’t found what you’re looking for today, there are plenty of alternatives available.
You can explore all of our themes by navigating to the “Themes” page, which is under “Appearance” in the left-side menu of your WordPress.com dashboard, or by clicking the button below:
Spam bots and denial-of-service attacks are a reality for many website owners. Depending on timing and scale, they can be an annoyance or a detriment to your business’s bottom line. Services like Cloudflare, Fastly, and Vercel are popular choices for mitigating these attacks with sophisticated techniques beyond the firewall rules many hosts (WordPress.com included) employ to examine and potentially block incoming traffic.
WordPress.com’s defensive mode introduces similar, sophisticated DDoS protection that further enhances your site’s security. It works by issuing proof-of-work challenges to browsers visiting the site. Legitimate users will briefly see a challenge page while their browser completes the work before accessing the site. The feature is powered by our global edge network, but it can still be enabled independently of our global edge cache feature.
What is defensive mode?
If you notice an inordinate amount of traffic to your website that is slowing it down, this setting filters spam traffic by requesting that they complete a proof-of-work challenge. When visitors come to your website for the first time, they will see the following screen:
This proof-of-work challenge page has a unique random puzzle embedded in it, along with JavaScript that can solve the puzzle. The puzzles are designed to take a typical CPU a few seconds to solve, and they deter botnets, which are not able to run the scripts to solve the puzzles.
Visit your Sites page by clicking on the WordPress logo in the upper left corner of your dashboard.
Click on your site title.
Click on the “Server Settings” tab on the site overview page.
Scroll down to the Defensive mode section.
Select a duration and click the “Enable defensive mode” button
Note that WordPress.com staff may proactively enable defensive mode on your behalf, regardless of what hosting plan you have, if your site is attacked.
Get it all on WordPress.com
Many hosts charge extra for capabilities like this, or they require integration with a third-party provider. On WordPress.com, defensive mode is included on every plan and can be managed manually on Business and Commerce plans.
This is just one more reason why WordPress.com stands out as the premier managed host for WordPress sites. With staging sites, SSH and WP-CLI access, or GitHub deployments, we’re always working on new tools to make WordPress.com an essential component of your development workflow.
What other features would you like to see on WordPress.com? How can we make WordPress.com an even more powerful place to build a website? Let us know in the comments below.
Having a well-designed, functional website helps you reach a broader audience, build credibility, and connect meaningfully with customers or followers. In today’s digital-first world, your website is often the first impression you make, and right now is the time to make it count.
Why now? Black Friday savings, of course!
Until December 2nd, save 25% on the first year of any new annual hosting plan from WordPress.com.
There are many reasons a website is important. Let’s take a look at three that impact the relationship you can build with your audience:
Trust and credibility
We live in an “informed consumer” society and having a website allows you to share important details about your business or products. Your customers look for a website to help them form opinions, understand your offerings, and ultimately make a purchase decision. If you don’t have one, it can raise questions of legitimacy and cause your customers to look elsewhere for the products or services they require.
User experience
Your WordPress.com website gives you full control over how people experience your brand. A well-organized site not only sets the right tone but also makes it easy for visitors to find what they need, continuing to build trust and showing your commitment to a positive experience.
Accessibility and convenience
The internet never closes or sleeps. With a website, your audience has 24/7 access to everything you offer—any time, from anywhere.
Putting your audience first is essential to your success.
This is why our Black Friday sale is about so much more than the 25% savings you’ll receive on the first year of any new, annual hosting plan.
Choosing WordPress.com as your website host means choosing a team committed to your success. Our self-help resources, AI Assistant, and Happiness Engineers are all focused on helping you be successful with your website.
Our managed WordPress hosting also offers unmetered visitors, unmatched speed, and unstoppable security for one low price. With WordPress.com, you always have what you need to get online (and stay online) so you can grow your audience.
And if you take advantage of our Black Friday sale before December 2nd, you get even more with your purchase:
25% off any new, annual hosting plan
A free custom domain for one year
Expert support from our Happiness Engineers
What’s possible on WordPress.com
WordPress is a powerful and flexible website building platform, and WordPress.com gives you that functionality alongside powerful, secure, and scalable managed hosting. Whether you want a simple blog, a complex eCommerce store, or anything in-between, WordPress.com is the right hosting platform for you.
ScreenshotScreenshotScreenshotClick to view example sites.
How to unlock powerful WordPress hosting
Ready to get started with WordPress.com? We thought you might be.
Click the button below to learn more about each of our plans, choose the right plan for you, and purchase your discounted hosting plan. Your 25% off discount will apply automatically at checkout.
For sure. You can transfer or connect your domain and we can guide you on the steps as needed.
Can I migrate an existing site?
Absolutely. Whether your existing site is built with WordPress or another platform, we have guides available to walk you through the process. We also offer free migrations of WordPress sites. And yes, our Black Friday offer applies to site migrations too.
Is this offer available on renewals or upgrades?
No, this discount only applies to new annual plans. Current users can, however, use this offer if they’re adding a new plan or site.
How do renewals work?
Our Black Friday offer gives you a 25% discount off the first year of your hosting plan. Our annual plans automatically renew 30-days prior to your expiry date at the regular full price.
Sign up today to take advantage of powerful managed WordPress hosting from WordPress.com and save 25% on the annual plan of your choice.
When you’re building a WordPress website, there are some essential elements you likely want to include, such as a contact form. However, limiting your use of forms to your contact page is a missed opportunity to increase leads, boost engagement, and enhance the overall user experience (UX) on your site.
There are many ways you can use forms on your WordPress site beyond providing visitors with a contact method. From collecting user feedback to generating leads and expanding your mailing list, forms offer dynamic and convenient ways to drive conversions.
In this post, we’ll start by discussing the role forms play in WordPress and how they can help you collect valuable information. Then we’ll introduce you to eight creative ways to use them on your site with some tips for making them effective.
Note: We’ve saved the most surprising ways for the end, so keep reading!
An introduction to using forms on your WordPress site
When most people think of website forms, they likely think of contact forms. These simple, embedded features let your visitors enter basic information to get in touch with you:
However, the use of online forms extends far beyond contact points. These documents allow you to easily and conveniently collect a wide variety of information from users and visitors directly from your website. You can also use them across other channels such as email and social media.
Website forms are beneficial because they provide straightforward ways of collecting lead-generating data that you can store and use in the future. Therefore, forms are essential tools to help you with marketing, sales, and promotions.
Another benefit of using forms on your WordPress site is that creating and embedding them is quick and easy. There are several plugins you can use to build forms if you require different functionality.
Six creative examples of forms you can create right now
Now that we understand more about the role forms play in websites, let’s look at their different use cases. Below are six creative ways to use forms on your WordPress site, aside from your contact page.
1. Run fun contests and giveaways
Running contests and giveaways on your website is an excellent way to boost engagement. Giving away freebies can help promote your brand and spread awareness about specific products and offerings.
To make it as simple as possible for your customers to enter the contest, you can use an embedded or pop-up form to collect their information, such as names and email addresses:
This form provides you with customer contact information that you can use for future campaigns. People will be more likely to hand over their details when they know they have a chance to win something in return.
2. Register users for memberships and events
If you run a membership site or host events, you can use website forms to make user registration a breeze:
You can also utilize them for event registration, such as an upcoming webinar. Like a giveaway, this can be an effective lead-generation technique because you’re giving users something in exchange for their contact details.
3. Conduct user and reader surveys
Curious to know what your readers or customers think about a topic? Use a questionnaire and find out! You can easily create a poll or survey using Crowdsignal, our service for creating surveys and polls. Get started with a free account and learn how to set it up:
You can also effortlessly capture insights from your audience by creating a simple poll using the Poll block:
4. Let users sign up for your mailing list
Email marketing is a powerful way to grow your audience, expand brand awareness, and increase engagement. However, figuring out how to grow your subscriber list can be challenging.
One way to expand your subscriber list is by embedding a newsletter signup form on your website. It lets you easily capture the email addresses of your visitors:
One of the benefits of signup forms is that there are so many different areas you can place them. For example, you can insert them in the header or footer of your website. This placement ensures the forms are easily accessible no matter which pages your users are on.
You can also use forms as exit-intent pop-ups. For example, as visitors are about to leave your website, you can have the signup form appear with a convenient Call To Action (CTA).
5. Enable applicants to apply for jobs
Recruiting and hiring new talent is a staple in any successful business. However, the application process you use can influence the number of applicants and the quality.
Today, many job seekers want a quick and convenient way to apply to jobs they’re interested in. To make the process as convenient as possible for your prospects, you can add a form on your website that enables potential employees to apply to open positions:
You can embed these forms directly below the job descriptions. Plus, you can enable applicants to attach documents, such as resumes and cover letters. This feature eliminates the number of steps users must complete to submit their information for different positions.
Using a form also helps you keep all the necessary information of applicants in one place for easy access. This can streamline the vetting process and, ultimately, help you find the most qualified applicants.
6. “Name It!” campaign – involve users in product decisions
Raise your hand if you’ve ever eagerly suggested a name for someone’s new puppy, or your local zoo’s newborn giraffe. Users love feeling useful, so give them a fun job. Create a form that allows visitors to suggest a name for your latest product or mascot. An entire viral campaign can sometimes emerge simply from a “name this” campaign.
Be forewarned that if you let your audience name something, the results might get a little bit silly. Source: BBC
A few simple tips for creating effective website forms
Once you decide to create a particular type of website form, the next step is to build it. As we mentioned earlier, there are various tools you can use to do so.
However, regardless of which plugin you use to create your forms, there are some essential tips to keep in mind to ensure effectiveness. For example:
Keep things simple. Only include the necessary information to keep the forms as brief and concise as possible. Otherwise, you risk overwhelming users and reducing the likelihood of completing the form.
Minimize the amount of typing involved. In most cases, your customers won’t want to spend considerable time filling out lengthy responses to form questions. Therefore, it’s a smart idea to include multiple choice answers when possible (and where applicable).
Provide clear instructions. To make your forms as effective as possible, it’s vital to ensure that users understand what you’re asking and how to complete the fields correctly. You might consider adding example answers to demonstrate the type of responses you’re looking for.
Best practices for creating website forms vary based on the type you’re building and what your end goal is. However, it’s crucial to prioritize the UX to make the data collection process quick and effortless for your customers.
What will you do with forms next?
Most website owners understand the importance of including contact forms on their websites. However, many overlook the various ways that forms can help drive conversions and generate leads.
As discussed in this post, you can use plenty of strategies to get creative with your forms. For example, you can use them to register users for events, conduct user surveys, let visitors sign up for your mailing list, and offer a seamless way to apply for jobs.
The end of the year is here, and with it comes a season of excitement and celebration! Whether you’re bundling up in cozy sweaters and snow boots or soaking up the sun in swimsuits, this time of year has something special for everyone. No matter where you are in the world, the final quarter brings festive holidays and celebrations to look forward to.
If you’re looking to capture the magic of the season on your website, try a pop of festive, holiday-inspired color or a cozy new theme. It’s the perfect way to welcome the season for you and your site visitors—whether they’re browsing for a holiday recipe, shopping for gifts, or exploring a guide to the best cross-country ski destinations.
Today we will show you how you can bring those festive feelings to your site with a few of our favorite color palettes and themes, along with where to find free illustrations and images to bring a refreshing seasonal touch to your site.
Festive color palettes
Here are four festive color palettes––ranging from bright and bold to chill and subtle––that will give your site some holiday spirit:
Joyful winter
This winter-inspired color palette features warm, inviting hues of soft coral and deep red, balanced by a neutral blush and grounded by cool teal and navy. Incorporating these colors into your WordPress site creates a cozy and joyful vibe.
This winter color palette offers a harmonious blend of soft neutrals and cool blues, creating a warm and calm earthiness on your website. Perfect for a more sophisticated Hanukkah palette or a serene winter feel.
This palette captures the essence of a cozy, rustic holiday with its warm earthy tones and timeless charm—perfect for creating a welcoming, homey Christmas atmosphere. It’s so inviting, that you can almost smell the gingerbread baking!
This palette is the jewel box of winter—perfect for those who prefer bold, vibrant colors in their branding and design. Its rich, saturated tones add a pop of color that stand out beautifully against classic autumn and winter hues. Best of all, it’s incredibly versatile, making it easy to expand and adapt throughout the year.
Use any of these palettes as a starting point for your site’s color refresh. To begin, take a look at your existing site and see if one of these palettes align well with your existing site branding. You can do this by swapping in just a color or two—you likely won’t use every color in the palette.
After choosing a palette, consider updating product or lifestyle images to echo these colors. If you need help sourcing stock photos, we’ll dive into that below.
If you’re new to customizing your site’s look, don’t worry—the WordPress.com Editor makes it easy. You can set a custom palette, add custom colors, and apply updates across your site, covering all the consistent elements like text, headings, links, backgrounds, buttons, and more.
When you’re ready to start implementing your new color palette, this tutorial is the perfect guide to get you going: Custom Colors on WordPress.com.
Winter-inspired themes
If you’re looking for a bigger site refresh, changing not just your colors but your theme can instantly elevate the look and feel of your website in a more impactful way. Here are a few of our favorite themes that instantly bring the cozy-cottage charm to life:
Cottage
Cottage is a beautifully-crafted theme that brings the charm of the countryside to your online space. Featuring a warm palette of earthy tones, subtle textured backgrounds, and timeless serif fonts, Cottage is all about rustic simplicity and warm natural elements.
Nook
Nook is a classic two-column blog theme with a sidebar. Its versatile, timeless design creates a warm, familiar feel, providing the perfect space for sharing your DIY projects, tasty recipes, and creative inspirations.
Dorna
Dorna is a clean, product-focused theme, and its warm, inviting design and simple layout make it ideal for online shops featuring cozy, modern homewares and furniture.
Resources for seasonal photography and illustrations
Photography and illustrations are fantastic ways to bring your new color palette and/or theme to life. If you’re not capturing photos yourself or just want a fresh look, Pexels, Unsplash, and Pixabay all offer a wide selection of free, high-quality photos and illustrations. Even better, Pexels is fully integrated into your WordPress.com media library, allowing you to easily add copyright-free images directly to your site.
When searching for images to add to your site, here are a few seasonal keywords to get you started: warm ambiance, hygge, fall leaves, snug nook, warm lighting, autumnal vibes, natural tones, fireside, rustic charm, homey feel, earthy tones, woolen textures, and cozy fall.
You can also incorporate seasonal pops of color by adding custom graphics to your site. Canva is an excellent tool for creating custom visuals, with easy-to-use templates for everything from banners to sidebar graphics. It’s a simple, freemium way to add that extra festive touch to your WordPress site.
As we start looking at the new year ahead, it’s the perfect time to refresh your website with a look and feel that captures the spirit of the season—whether it’s fall and winter in the northern hemisphere or spring and summer in the southern hemisphere.
Everyone who uses the Internet looks at website layout examples every day. Yet, unless you are a designer or in the process of building your own site, few of us ever stop to think about what actually makes a good web-page structure.
You may instinctively feel it when you encounter one that is less than satisfactory. But do you know how to design a website layout that both pleases your visitors and allows you to achieve what you want with your site?
If the answer to that question is no, don’t fret. We’ll show you examples of different types of website layouts you can choose from and help you understand which are most appropriate in different situations. Then, we’ll explain how to choose a layout for your own website, as well as share some tips and tools you can use to create layout mockups.
In order to give you ideas about what a website layout can look like, let’s go over some common types, the kinds of websites they are most suitable for, and examples. Be aware that for some of these, the distinction is a bit fluid. You can often apply more than one layout principle to a single site.
1. Z-pattern
This Z-pattern layout is based on the way many people naturally look at website content. They start at the top left, scan to the top right, then go down to the left and to the right again.
You can take advantage of that, for example, by placing the logo in the upper left corner and the navigation menu across from it. Your most important information, such as your heading and visuals, appears diagonally down left from that, while the call to action is to the right of it again.
This website layout is very skim friendly and most appropriate for sites that have relatively little content that you want to give much attention to, like CTAs, forms, and buttons.
You can also line up several Z-patterns with alternating elements to lead visitors down in zigzag form and keep them engaged.
It is observable on both desktop and mobile and especially for more text-heavy sites. That makes it well suited for websites with lots of options or written content that needs to be scanned quickly, e.g. news sites or search result pages. You can take advantage of it by using the left side as an anchor.
However, it is important to note that NNG has come out in recent years saying that, while the F-pattern is a natural reading sequence, it is not good for users and websites. They state you should encourage readers to consume the rest of your content through text formatting like bullet points or visuals like icons and images.
3. Magazine
Magazine layouts are inspired by printed newspapers and magazines and there are many examples of this kind of website out there. They usually consist of multiple columns made up of individual containers that create a complex visual hierarchy.
In this website layout, different elements often have different weights assigned to them to show their relative importance. You can do this, for example, with bigger headlines or the use of images. This creates a multi-level hierarchy.
The goal is to allow visitors to scan a great amount of information quickly. As a consequence, it’s a great choice for content-heavy websites, especially those covering a multitude of topics. Dashboards, such as for web applications, are also good candidates. The Gazette theme is another great example for how to use a magazine layout.
4. Grid
Also called box-based website layouts, grid layouts distribute elements across the page according to a clear underlying order.
The result is a well-structured and geometrically-arranged design. It’s ideal for sites that have a lot of content of equal importance, e.g. portfolios. Linked pages often appear in the form of an image plus title and a short abstract.
If your content does not all have the same priority, there are lots of options to determine relative importance of different elements as well.
5. Modular
Next in our list of website layout examples, we have a special kind of grid structure, which is also known as block layout. In it, each unit of content has their own space, is evenly spaced, and thus easy to locate. You might be very familiar with it from Pinterest and other sites that use a card layout.
This website layout is also great for mobile design, as it rearranges well for smaller screens. If you want to use it, it is most suitable for business websites, content collections like product pages, or the display of custom post types.
6. Single-Column
Our next website layout example arranges all content in one vertical column and orders it sequentially.
Single-column layouts are popular and easy to use, especially on mobile, where users prefer to scroll over clicking from page to page. To that end, it benefits from a back-to-top button and sticky menu.
If your content is very text-heavy, remember to break it up with images to ensure readability. As you can imagine, this website layout is frequently used for blogs and anything that has a feed-like content pipeline. Landing pages are also a good candidate.
7. Content-Focused
As the name already suggests, this layout is most appropriate for websites whose primary appeal is (written) content. It’s similar to the single-column variety, often with one main column and one or more side columns for additional information.
While the focus is on the primary content, you can surround it by other elements that you want visitors to notice after landing on the page for the main attraction. This could be a newsletter signup form in the sidebar, advertisement for your product or service, or a sales banner.
Naturally, this page structure lends itself best to blogs or other websites that mainly deal in writing. At the same time, singular pages on websites with a different layout can also benefit from a content-focused approach.
8. Full-Screen
This is a website layout that covers the entire page. There are no sidebars, the screen comes across as a singular unit.
Sometimes this design is coupled with a modular build that scrolls screen by screen, so that each section is like a separate page. It often has an image or even video in the background.
Full-screen layouts are best suited for one-page designs, storytelling, and product pages. They work best if you couple them with captivating colors and/or visuals. If you like this look, the Afterlight theme might be a good option for you.
9. Hero
A special type of full-screen website layout with a large image at the top (also called “hero image”) that contains the main elements like your site title, CTA, etc.
Hero layouts are a good way to quickly capture attention and clarify the topic of the page, especially for products. It’s a big, bold visual statement with additional information in the form of text elements.
The layout works best for product pages and ecommerce websites in general. However, some blogs also use it.
10. Split-Screen
In this website layout, the screen is divided in the middle.
Split-screen layouts provide a balanced symmetry allowing you to represent two different ideas and give them the same consideration. Alternatively, you can also show off the same idea from different angles or use it to divide ecommerce customers at the start of their journey.
Split screen is a great option for websites that use two different types of content (e.g. images and text) or provide two distinct customer journeys. It’s also suitable simply for websites that want a modern look. However, it’s not so great for text-heavy designs because it doesn’t scale well, especially on mobile.
11. Asymmetrical
A design similar to split screen or grid but with uneven distribution, offering an added dynamic.
You can use scale, color, width, and more to provide different focal points and highlights on the page. However, asymmetry does not mean chaos. There’s an underlying order that provides elegance and congruity.
What are good candidates for asymmetrical website layouts?
Websites that want to go for something modern, innovative and guide the user’s attention in dynamic ways. Business websites, online portfolios, or landing pages are prime beneficiaries.
How to Choose a Website Layout
With a better idea about what types of website layouts exist, how do you pick the right one for your website? Here are a few practical tips to do so.
Understanding website layout vs. website structure
First, make sure that a website layout is what you’re looking to implement. In a sentence, this means the way that the elements on your web pages (content, navigation, header, footer, and everything else visible) are arranged to present the information included within them.
In contrast to website structure, layout focuses on the individual page experience and how users consume the content on your pages. It is less concerned about leading them around your site as a whole (though, of course, that’s part of it as well).
While different web pages on your site can (and should) have different layouts, the basic structure usually stays the same. For example, the information needed on a shop page is very different from that of a product page or something like an About section. At the same time, the basic layout elements, especially header and footer, usually stay constant across most pages.
This makes for a consistent user experience, while allowing for flexibility to deliver different types of content to users.
What Is the Goal of Your Website Layout?
Good layout has the power to keep users on your page longer and engage them. Bad layout can do the opposite. In times where most visitors leave your site within ten seconds, you need all the edge you can get. Here are some things that good website layout accomplishes:
Makes a good first impression – Users decide within less than half a second whether they like your site or not, so you better make sure your layout is on point.
Naturally leads the eye to important content – The focus of every website is content, whether that is products or information. Your page structure can either direct users towards it or away from it.
Provides strong user experience (UX) – A good layout helps visitors find what they are looking for, both on page as well as sitewide. It also sets elements in relation to each other, determines their sequence, and gives weight to the right elements.
Gives guidance – Layout provides guide rails for your users. It places the most important content at the top and leads them down the page toward your goal.
The best website layout is one that you barely notice because you can easily find every element you are looking for. It is also one aimed at your target group, their preferences, behaviors, and needs.
Consider the Type of Website You Are Building
As you have seen above, different website layouts are more or less suitable for different types of websites. Therefore, in order to choose the right one for you, you first need to be crystal clear about what kind of site you are building.
Business sites, shops, blogs – they all have very different focal points and demand different layouts. Clarity in this area is the first step towards making the right choice.
Do Your Research
Your website does not exist in a vacuum. Look at websites that are the same type as yours (e.g. blog, ecommerce, B2B, B2C, etc.) but sell different types of products/services or serve different industries/niches than your own.
When you do, identify common website layouts, best practices, what looks good, and see what you can do better with your layout.
Consider What You Like
Yes, a website is primarily there to serve other people. However, at the same time, it also needs to be something you like. If you are turned off by your own website, it’s unlikely that you will put in the energy and enthusiasm needed to run it and make it successful.
For that reason, while considering which website layout to choose, also do some introspection. Think about what you personally like and would like to see on your site.
Base Your Design on Common Layouts
The website layouts we discussed above are commonly known because they work. They have proven to be usable over time, are familiar to users, and ready to go. Therefore, it’s a good idea to go with one of the established layouts and then add your individual flavor to it.
Creating a website layout mockup
WordPress themes are flexible enough to support different types of page layouts out of the box. But what if you are designing your own theme or are working with a website developer? In this case, you might want to create a wireframe. This helps to map out your page layout and is also good to clarify your ideas and get them onto paper.
Wireframing your layout
A wireframe is like a map of your page. It’s not the finished design but something that shows its structure.
Here’s how to create a simple wireframe:
Think about the user journey – Be aware what your goals are with your layout, where you want to steer visitors and what you want them to do.
Get sketching (and start with mobile) – Wireframes are not meant to be superfancy or detailed. Therefore, you can get started right away (see the tools below). A good idea is to start with the mobile design, then move on to larger screen sizes.
Create the basic framework – Take a bird’s-eye view, tackle the basic design problems first. Think about where to place the navigation and other basic UI elements.
Identify content areas – Mark where your content goes. For that, it’s important to know the content you will use ahead of time (both word count and images) so that you can accurately include it in the map.
Iterate – Even if you are satisfied with your first idea, do a few more passes to give yourself options. It often takes a while for the best ideas to bubble to the surface.
Test – Once you have some website layout ideas collected, it’s time to put them in front of potential users and collect feedback. The tools listed below are suitable for that as well. Getting some real-life feedback is great to improve and get closer to the final version.
Rinse and repeat – Do this over and over until you are satisfied with the results and ready to move to the design phase.
Pro Tip: Did you know that sites hosted with WordPress.com includes wireframe block patterns that you can use? These are patterns that are closer to a blank slate for your page without much design, but they include a basic structural layout. Just choose a wireframe pattern you like from the patterns library and customize it to suit your needs.
Additional Tips
In order to create the best possible website layout, here are some tips and concepts to keep in mind:
Create a visual hierarchy – Decide which elements are the most important and build your website layout so that it focuses on them. Make sure that they are placed where they are easily noticeable and identifiable.
Use a grid – Almost all web design is based on some sort of grid. It provides order and a basic structure and scaffolding that you can order your page elements along.
Employ the rule of odds – Use odd numbers of elements rather than even. That way, the focus is always on one element instead of in between two of them.
Ensure scanability – We have already talked about reading patterns. When designing your website layout, be sure to accommodate the way visitors consume content to make it easy to catch the gist of your site.
Focus on the fold – The fold is where the screen cuts off when someone first gets to your site. Above it, in the part that visitors see first, you should have your most important content and call to action.
Use enough white space – Negative space, the part without content, is as important as the content itself. It provides space to breathe and allows the emphasis to be where you want users to focus.
Tools for Wireframing
You can use different kinds of tools to build wireframes:
Pen and paper – Classic but powerful, easy to use, and great to quickly whip up some website layout ideas without having to learn a new tool.
Whimsical – A collaboration tool that works for wireframes and also allows you to get feedback. It’s also easy to use and has a free plan.
Invision – Similar to Whimsical. Also works for collaborative designing. Comes with wireframe templates and has a free plan for up to three online whiteboards.
Figma – A popular tool for design and prototyping that has free wireframe kits to hit the ground running. Use the free plan to get started without paying.
WordPress.com’s wireframe patterns – If you want to start with an pre-designed wireframe template, and adjust from there, WordPress.com has some patterns to make this simple.
Find the Right Website Layout for Your WordPress Site
The layout is one of the most decisive factors for the usability of your website. For that reason, it deserves ample consideration so that you can serve your visitors in the best way possible.
Established page structures are a great way to get started. They have proven themselves over time and are able to fulfill established user expectations. While you can (and should) add your own flavor, you don’t have to reinvent the wheel. It’s also often feasible and sensible to use more than one layout in a website, especially on different pages.
When making decisions, consider your type of website, goals, industry, and personal likes. Then, use wireframing to capture your ideas for your website layout. And remember, it’s all about your users. The best layouts are those that they hardly notice.
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