Hello, web creators!

We have some important updates to share with you about the Spectra Instagram Feed Block.

Here at Brainstorm Force, we aim to provide the best possible experience. However, sometimes unforeseen challenges arise, and we want to be transparent about the changes affecting the Instagram Feed Block.

From the beginning, our goal has been to simplify the process of displaying Instagram feeds on your website — just log in with your Instagram account, and Spectra takes care of the rest.

However, the reality behind the scenes is becoming increasingly complex.

We have worked tirelessly to maintain the Meta app that powers this block, allowing you to avoid the hassle of creating your own.

Unfortunately, Meta’s continuous restrictions and unpredictable policies have made it increasingly difficult to ensure a smooth experience.

In 2024 alone, we faced four significant issues with Meta, each requiring a considerable amount of time and energy to resolve, yet problems still persist.

Recently, Meta enforced restrictions on our app, forcing us to navigate the entire process to regain necessary permissions.

This ongoing situation places us in a difficult position.

We want to prevent any unexpected interruptions with your Instagram feeds due to Meta’s unpredictable policies.

While we strive to provide you with the best service, this challenge has prompted us to take a necessary step back.

What’s Changing?

To ensure a more reliable solution, we’ve decided that moving forward, you will need to create your own Meta app to use the Instagram Feed Block.

We understand this adds an extra step, and we genuinely regret any inconvenience. However, this will help protect you from unexpected service disruptions caused by Meta’s actions.

Meta has given a deadline of December 4th, but we’ve already received reports that some users are experiencing loading issues with the media from Meta.

While we are doing our best to keep our app running, communication with the Meta team has been challenging due to lengthy response times.

We are currently working on this change and hope to release it by November.

To facilitate a smooth transition, we will provide detailed written and video tutorials to guide you through the process of setting up your own Meta app. These resources will be available soon, and the changes are set to roll out this quarter.

This isn’t just an issue with Spectra; many plugins offering Instagram feed features are facing similar challenges and are also moving toward a user-based app setup due to Meta’s recent changes. These adjustments reflect broader industry shifts in response to Meta’s evolving policies.

Wrapping Up

We deeply appreciate your understanding and patience as we navigate these challenges.

Although this change wasn’t part of our original vision, we remain committed to ensuring that Spectra continues to help you create beautiful websites with ease.

No matter the obstacles, we will always strive to serve the Spectra community.

Thank you for being a part of our journey and for placing your trust in us.

Hello, WordPress warriors and web creators!

With Black Friday and Cyber Monday just around the corner, I’m sure many of you are busy prepping your sites for the sales.

I just want to take a moment to share some important updates about where Spectra is headed. There’s a lot going on, and changes are on the horizon.

But first, I can’t wait to share the news that Spectra just passed the magical million user milestone!

That’s 1 million active users. People like you and I who are using Spectra to build amazing websites.

This is huge for us, and we’re excited to celebrate this with our Brainstorm Force family—you.

Evolving With WordPress

As you know, the WordPress landscape is constantly shifting, and that brings both opportunities and challenges.

Over the past year, we’ve seen some key changes in WordPress that have directly impacted the features we’ve been building for Spectra.

I’d like to share three examples where this evolution has shifted our path forward.

Quick Action Bar

Earlier this year, we introduced the Quick Action Bar to make building sites more efficient by keeping block panels open as you worked.

This was meant to address the issue of panels closing and content shifting when adding a block.

However, WordPress version 6.7 is set to introduce a feature that will keep block panels open—essentially solving the problem we were addressing.

While the Quick Action Bar was a helpful addition, the upcoming change renders it largely obsolete.

Title Placement

You may have also noticed that we invested time in moving titles to a designated area at the top of the page.

However, we later had to deprecate that feature because WordPress version 6.6, adopted that same area for its own changes.

As a result, the effort we put into that feature became redundant.

This experience taught us a valuable lesson: building ahead of changes can sometimes backfire, leading to the unfortunate reality that the work we’ve done may become obsolete.

It’s an example of where we’ve had to pivot based on how WordPress is evolving.

Global Block Styles

One of our most ambitious features this year was Global Block Styles.

Released in beta back in October 2023, Global Block Styles were designed to allow you to create reusable styles across your site to save time and effort.

It was an advanced feature and we were excited about the positive feedback we received.

We’ve put a lot of effort into Global Block Styles.

The idea was simple but ambitious: create a library of styles you could apply to any page, giving you greater consistency and control.

Our team worked hard to integrate it with Spectra’s core blocks, refactor complex styles, and ensure compatibility with a wide range of themes.

We spent months working on it.

But it quickly became clear that integrating Global Block Styles with non-core blocks was a major technical challenge.

Managing inner blocks, keeping default settings intact, and balancing theme compatibility added even more complexity.

We made significant progress, but there are still hurdles to overcome before the feature can be fully implemented.

Then WordPress released Sync Patterns—a feature that essentially overlaps with what we were trying to build.

It’s maturing quickly, and after evaluating the trajectory, we had to ask ourselves: Is this the best use of our time and effort?

The answer, we realized, was no. So, we decided not to invest any more effort into it.

At Spectra, our mission is to make WordPress and web creation as simple and accessible as possible.

But when it introduces features that fulfill the same need, it doesn’t make sense to continue down a parallel path.

This isn’t just about avoiding duplication—it’s about being strategic and focusing our energy on building things that truly add value.

So, after much consideration, we’ve decided to pause further development of Global Block Styles.

We won’t be removing the feature from Spectra Pro for those of you who are already using it. But we want to set the right expectation — this feature will remain in beta for the foreseeable future, and we don’t have plans to take it out of beta at this time.

We’ve also decided to remove it from our marketing to avoid any confusion moving forward.

Looking Ahead – A Focus on Useful Blocks

While it may feel like we’re stepping back, the reality is that we’re refocusing.

Moving forward, we’re going to align more closely with WordPress and focus on building new, useful blocks that make a tangible difference in how you build websites.

We already have some exciting things lined up, including developing our Loop Builder and other valuable improvements.

You’ll have the freedom to create any kind of design with drag and drop block positioning. We’re also working with Motion Effects, a smooth system that animates blocks as you scroll.

The FAQ block will get a revamp too, transforming into an accordion-style element that allows you to insert other blocks inside for added versatility.

We’re also integrating free, copyright-safe images directly into Spectra, simplifying the process of adding high-quality visuals to designs.

And that’s not all — we’re exploring even more new blocks and features for the near future!

Wrapping Up

We’re incredibly grateful for the support and feedback you’ve given us over the years.

Spectra has grown alongside the WordPress ecosystem. As we hit the milestone of 1 million active installations, we’re more committed than ever to bringing you features that add real value to your workflow.

We’re excited about what’s coming next. We’re confident that by aligning our efforts with WordPress, we’ll be able to deliver even better tools for web designers like you.

Thank you for being part of our journey.

It doesn’t seem all that long ago when we were celebrating our 100th or 1,000th user in the Brainstorm Force office.

Now we’ve hit a milestone we didn’t think we would hit so soon, 1 million active users!

It’s one thing to be convinced that your product is good. It’s another to find out your audience thinks so too!

So let’s begin with a heartfelt thank you.

It’s an amazing achievement and when we say we couldn’t have done it without you, we really, really mean it!

To show our gratitude, we have a special surprise for all of you. It includes something that could make the upcoming sales season much more lucrative.

More on that in a little while.

Why 1 Million Active Users Matters

When we first decided to create a WordPress website builder, we had a simple goal.

We wanted to enable everyone to build beautiful, functional websites without the need for coding skills.

It was a lofty ambition, but we were driven by a passion for block building and a belief in its potential.

We began small, with Ultimate Addons for Gutenberg, but that was just the beginning.

It launched back in 2018 as a plugin for Gutenberg, now the block editor. It added some cool building blocks we thought WordPress was missing.

A turning point came when we launched our first major update in 2022. This is when Ultimate Addons for Gutenberg became Spectra.

It’s also when we introduced a suite of new features and performance improvements.

This update resonated with users. We saw a surge in downloads and positive feedback.

This told us we were on the right track and that Spectra really did have potential.

That’s why hitting 1 million active users matters.

Because it’s more validation that we’re getting it (mostly) right and that you’re loving what we’re creating.

There is still work to do. We have more features and blocks we want to add and so much more we want to achieve with Spectra.

So while we’re ecstatic at hitting 1 million users, we won’t be resting on our laurels.

We’re working through a list of suggestions you have submitted through our channels and dozens of internal recommendations too.

Suffice to say, we have big plans for Spectra over the next couple of years!

Spectra – The Journey to 1 Million

For those of you who have recently discovered Spectra, it’s history is longer than you might think:

What’s Next For Spectra?

We mentioned a little earlier that we’re working through a list of suggestions you have provided and internal ideas we came up from market research.

We plan to implement as many of them as possible over the next year or two.

We’re keeping most of our plans under wraps right now, but rather than leave you hanging, here are a couple of things to look forward to in upcoming updates.

We’re currently working on

• Block Positioning
• Custom CSS
• Loop Builder

And other features and we think you’re going to love them!

We are also working on many other aspects of Spectra, expect to see them in future updates!

A Big Thank You From the Spectra Team

We promised a special surprise at the top of the page. We think we have kept you waiting long enough, now it’s time to deliver.

To celebrate that 1 million active user milestone, we have something very special in store.

For a limited time only, we’re offering an exclusive, never before seen discount on all Spectra Pro plans!

Buy Spectra Pro and receive up to 50% off the purchase.

Yep, you read that right, get Spectra Pro at half price!

Consider it a big thank you from everyone here at Spectra for helping us hit the magical 1 million active user milestone.

May it be the first of many such celebrations!

Prepare for Sales Season With Spectra

The special discount couldn’t have come at a better time, as the sales season is almost upon us.

Upgrade to Spectra Pro using the special offer to access 3 special seasonal templates.

There are 2 templates for Black Friday and one for Halloween. All represent the same dedication to quality and design as Spectra.

If you’re planning a Halloween party or event, the Halloween template is everything you want from a template and more!

If you’re planning a Black Friday sale, the two BFCM templates deliver a great user experience and almost compel you to spend.

You can use all 3 templates for free when you opt for Essential Toolkit or Business Toolkit.

To show our gratitude, we’re offering an exclusive, one-time deal to celebrate.

Multilingual SEO is an essential strategy for those who want to reach a global audience and make it easier to find your website on search engines.

With over 7,000 languages spoken worldwide and only 25.9% of internet users speaking English, it’s crucial to provide other languages on your website.

Research also shows that:

• 72.1% of consumers spend most of their time on websites that use their native language.
• 72.4% are more likely to buy products with information in their language.

While it’s important to translate your website into different languages, It’s equally important to optimize your website’s multilingual SEO to match.

It’s that latter point we’ll discuss today.

What Is Multilingual SEO and When  Should You Use It?

Multilingual SEO is a strategy for optimizing website content for multiple languages.

The idea is to make it easier to be found in new markets and be accessible to users in different countries through organic search.

Multilingual SEO involves optimizing translated content for native speakers in countries other than yours.

While English is the most widely used language online, only about half of online users speak it.

This highlights the importance of multilingual SEO in reaching a broader audience.

Why Multilingual SEO Boosts Visibility

Multilingual SEO can boost your visibility in several ways:

1. Expand market reach: By optimizing content for multiple languages, you can reach a broader audience in different countries. For example, the Spanish fashion brand, Zara optimizes its website for over 20 languages. As a result, it has significantly increased its online sales, with substantial contributions from international markets.
2. Improve rankings in local search: Content optimized for specific languages tends to rank higher in local search. For instance, Booking.com optimizes its content for various languages and locations. In Japan, they use local keywords such as ‘ホテル予約’ (hotel reservation) and have successfully achieved top rankings on Google Japan for accommodation-related searches.
3. Enhance user experience: Visitors are more likely to engage with and trust a website in their language. For example, IKEA adapts its website content not only to local languages but also to cultural preferences. In Saudi Arabia, they change the text direction from left to right to right to left, in line with the Arabic reading pattern.

By implementing SEO optimized translation to your website, you can effectively increase your global reach, improve search engine rankings, and enhance the user experience.

Prepare a Multilingual SEO Strategy

Preparing an effective multilingual SEO strategy involves several key steps.

Ideally, you would plan your multilingual strategy when you’re building your WordPress website. You can do it later if you need to though.

Understand the Target Audience

Understanding your target audience is a first and most crucial step in a multilingual SEO strategy.

This involves analyzing each target market’s search habits, language preferences, and cultural nuances.

It’s important to realize that what works in one country may not be effective in another.

For example, suppose you have an online store selling kitchen appliances and want to enter the Japanese market.

In that case, you should understand that Japanese people might search for “炊飯器” (rice cooker) more frequently than other kitchen appliances.

You also need to consider that cooking rice is an important part of Japan’s culture, so your content might need to focus on this aspect.

Local Keyword Research

Local keyword research ensures your content is relevant and easily found by your target audience.

This is not just about translating keywords from your original language but finding the keywords that local searchers actually use.

For example, if you have a beauty blog and want to enter the French market, instead of just translating

“skincare routine” to “routine de soin de la peau,”

French people more commonly use:

“rituel beauté.”

Using this phrase in your content and metadata can increase your chances of being found by the French audience.

Social Media Strategy

Social media is an important component of SEO.

This involves tailoring content to the platforms popular in each country and understanding how the local audience interacts on social media.

For instance, if you have a fashion eCommerce business and want to enter the Chinese market, platforms like Weibo and WeChat are more popular than Facebook or Instagram.

You might need to collaborate with local influencers or create content that aligns with Chinese culture to increase brand visibility.

Optimize for Local Search Engines

Optimizing for local search engines involves more than just Google.

Local search engines hold a significant market share in some countries and may have different algorithms.

For example, if your business wants to enter the Russian market, you might consider optimizing for Yandex.

Doing so can help improve your visibility in the Russian market, where many users prefer Yandex over other search engines.

10 Tips to Improve Multilingual SEO

After understanding what initial strategies you need to implement, improving your multilingual SEO is time well spent.

Let’s discuss ten multilingual SEO tips you can apply.

1. Translated URLs

Translating URLs (slugs) into all target languages is an important step in optimizing multilingual SEO.

This helps search engines and users better understand the page content and increases relevance in search engine results.

This is usually done automatically by some website translation services or multilingual plugins.

For example, if you have an online shoe store with an “About Us” page at the URL “www.yourshsoes.com/about-us,” the Spanish version could be “www.yourshoes.com/es/sobre-nosotros.”

This helps Spanish-speaking visitors understand the page content from its URL.

It also increases the chances of the page appearing in Google search results in Spain for related keywords.

2. Dedicated URL

The second tip is to use a dedicated URL structure for each language.

There are several URL structure options to choose from, each with its advantages and disadvantages:

• Separate domain (www.yourshoes.es)
• Subdomain (es.yourshoes.com)
• Subfolder (www.yourshoes.com/es/)

The subfolder structure is the most commonly used option in multilingual websites.

For example, if you have an online shoe store, the URL for running shoes in the Spanish version could be “www.yourshoes.com/es/zapatillas-de-correr/nike-air-zoom”.

This structure helps content management and SEO while providing clear signals to Google about each page’s language and country targeting.

3. Apply Hreflang Tags

Implementing hreflang tags can inform search engines about the relationship between pages in different languages or regional variations.

This helps display the correct version based on language or location.

You can apply hreflang tags in the HTML header.

Let’s continue using the online shoe store example:

<link rel="alternate" hreflang="en" href="https://www.yourhses.com/running-shoes/nike-air-zoom" />

<link rel="alternate" hreflang="es" href="https://www.yourshoes.com/es/zapatillas-de-correr/nike-air-zoom" />

<link rel="alternate" hreflang="de" href="https://www.shoesstore.com/de/laufschuhe/nike-air-zoom" />

This tag helps ensure that users from Spain will be directed to the Spanish language version of that product page.

4. Use Keyword in the URL

Including target keywords in the URL can help search engines and users quickly understand the page’s content.

It also improves its rankings in search results for those keywords.

For example, for the running shoes category page, instead of using a generic URL like:

“www.yourshoes.com/es/category-1”

You could use a URL that contains keywords:

“www.yourshoes.com/es/mejores-zapatillas-de-correr”

Using these keywords makes the URL more descriptive and provides clear signals to search engines about page content.

5. Use Canonical URL

Canonical URLs are crucial in multilingual SEO to avoid duplicate content issues.

This is especially useful when content is similar across language versions or when a single page can be accessed through multiple different URLs.

For example, if you have a product page for Nike Air Zoom running shoes that can be accessed through multiple URLs, you can specify its canonical URL as follows.

<link rel="canonical" href="https://www.yourshoes.com/es/zapatillas-de-correr/nike-air-zoom" />

This URL will inform search engines that this is the “official” version of the page, helping to consolidate SEO signals and avoid duplicate content issues.

6. Submit a Multilingual Sitemap

Creating a multilingual sitemap can help search engines understand the structure and hierarchy of your multilingual site.

It should include all language versions of each page with appropriate hreflang tags.

Using our shoe store example, a multilingual sitemap could look like this:

<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
        xmlns:xhtml="http://www.w3.org/1999/xhtml">
  <url>
    <loc>https://www.yourshoes.com/running-shoes/nike-air-zoom</loc>
    <xhtml:link rel="alternate" hreflang="es" href="https://www.yourshoes.com/es/zapatillas-de-correr/nike-air-zoom"/>
    <xhtml:link rel="alternate" hreflang="de" href="https://www.yourshoes.com/de/laufschuhe/nike-air-zoom"/>
  </url>
</urlset>

Often, automatic translation plugins generate a multilingual sitemap for you, including schema.

Submit it to the Search Console to help Google index and better understand your site’s multilingual structure.

7. Use AI Plugin Translation

Utilizing AI translation can greatly aid with effective multilingual SEO.

AI plugins such as the Linguise translation service plugin, swiftly and accurately translates content and assist with multilingual SEO.

The plugin helps with automatic translation of content and URLs, metadata translation and delivers superior quality translations.

8. Optimize Your Keywords

Keyword optimization in a multilingual context involves more than just direct translation.

It requires thorough keyword research for each target language, understanding local language nuances, and adapting your content strategy accordingly.

When optimizing the Nike Air Zoom running shoe product page for the Spanish market, don’t simply translate:

“best running shoes” to “mejores zapatillas de correr”.

Conduct research to find terms that are most commonly searched in Spain.

For example, it’s more common for the Spanish to say:

“zapatillas para correr” or “calzado deportivo para running”

Use SEO tools like Google Keyword Planner, SEMrush, or similar with location settings adjusted to your target country.

9. Translate Your Metadata

Translating and optimizing metadata (titles, meta descriptions, image alt text) for each target language is also key to multilingual SEO.

Well-optimized metadata can enhance CTR (Click-Through Rate) on search engine result pages and provide strong relevance signals to search engines.

For example, for the Nike Air Zoom product page on your English-language site, the metadata might look like this:

• Title: “Nike Air Zoom: Premium Running Shoes | ShoeStore”
• Meta description: “Discover Nike Air Zoom shoes, perfect for demanding runners—maximum comfort and performance. Free shipping. Buy now at ShoeStore!”

Don’t forget to include target keywords (“running shoes”) and value propositions, such as maximum comfort, free shipping and so on.

10. Adapt to Changes in Search Engine Algorithms

Search engine algorithms continue to evolve, and your multilingual SEO strategies should adapt accordingly.

This may involve adjustments in how you present content, site structure, or even the types of content you produce.

With the emergence of Google’s Search Generative Experience (SGE), a growing emphasis is on content that answers specific questions.

This could mean creating content that addresses common queries in your target languages.

Ensure your answers are comprehensive and informative, as SGE tends to display direct answer summaries in search results.

Multilingual SEO Websites with AI Translation!

Multilingual SEO is a crucial strategy for businesses aiming for success in the global digital market.

By implementing these tips, such as translating URLs and utilizing AI translation plugins like Linguise, you can enhance visibility across different language markets.

If you build a strong strategy by understanding your target audience, conduct thorough keyword research, and adapt to algorithm changes, you’ll be all set for success.

So, what are you waiting for? Let’s implement multilingual SEO on your website now!

Which page builder should you choose? Elementor or Divi?

This is a tricky question since both help you build stunning websites.

It’s a question we’re going to help you answer.

77% of marketing agencies cite bad user experience as a significant weakness of client websites.

Page builders aim to solve this problem with optimized templates and user-friendly features.

If you give us a few minutes, we’ll provide a detailed Divi vs. Elementor comparison to help you choose between these page-building heavyweights.

You’ll learn:

• The critical differences between Elementor and Divi
• How do both builders perform
• Modules offered
• What each builder offers per dollar spent

While Divi and Elementor are powerful tools, they aren’t the only players in the game.

We’ll also discuss Spectra, a robust website builder.

Like Divi and Elementor, Spectra offers a range of page building tools that make website creation a breeze.

Elementor vs Divi Builder: Key Differences

Whether you’re a blogger, entrepreneur, developer, or agency, the best fit depends on your needs and skill level.

Let’s break down some key differences between Elementor and Divi.

Feature	Elementor	Divi
User interface/Experience	Simple drag and drop editor with keyboard shortcuts.	Drag and drop editor with floating inline editing.
Design flexibility and customization	Popup builder with advanced triggers and rules.	Theme Builder with built-in split testing.
Speed and performance	SEO-friendly with clean code and faster loading times.	Relies on shortcodes.
Templates and layouts	Multiple templates and popup designs.	Extensive library of pre-built templates.
Pricing	Free version with 40 basic widgets. Premium plans from $49/year.	No free version. $89/year for unlimited sites or $249 lifetime access..

If you’re thinking of an alternative, Spectra could be a great option to explore.

Spectra
Uses the WordPress block editor and works with any WordPress theme.
Website building capability with popup builder, coming soon mode, dynamic content, loop builder and much more.
Performance-centric and optimized for blazing-fast websites.
Offers pre-designed blocks and page templates.
Freemium product with annual and lifetime plans starting from $49/year.

“Divi boasts a comprehensive theme builder, providing users with extensive control over their website’s design. Elementor, with its real-time design capabilities, offers a seamless and visually intuitive experience. Customization capabilities are quite similar but somehow vary between Divi and Elementor.”

Joe Fylan.

Now, let’s review page builder performance.

Divi vs Elementor: Performance

Let’s compare Divi and Elementor to see which performs best.

We’ll set up a standard environment for each page builder to get the most accurate picture.

We’ll use:

• The default 2024 WordPress theme
• No extra plugins
• No cache plugin or server-side caching
• Hosted on ZipWP
• Testing through Google PageSpeed Insights and GTMetrix

We designed the test pages by using the following elements:

• Small paragraph text
• Image (resolution: 596×630 px, size: 712KB)
• One call to action button

To make this as fair as possible, we’ll conduct four speed tests:

1. Baseline test that didn’t use a page builder
2. Basic website created with Elementor
3. Basic website created with Divi
4. Basic website created with Spectra

Please note: Loading speed depends on many factors, such as the quality of your web hosting and server location. However, we did our best to make it as accurate as possible.

Page Speed Using Fresh Website

The test page looks like this:

Let’s see how fast our website loads without using a page builder:

Google PageSpeed Insights

GTMetrix Test

Our baseline website scores well on Google PageSpeed and GTMetrix.

The GTMetric performance result shows that our page made 15 Total Page Requests (HTTP requests).

Remember that number as it’s important.

Elementor Page Speed

We’ll use the free version of Elementor for testing. With our three elements still included, the test page looks like this:

The following results appear on desktop and mobile:

Google PageSpeed Insights

GTMetrix

Elementor scores lower for both mobile and desktop versions.

As you can see, the total HTTP requests have doubled!

Divi Page Speed

Here’s what our Divi test page design looks like:

Let’s see how it renders on mobile and desktop devices.

Google PageSpeed Insights

GTMetrix

Elementor and Divi differ quite a bit in terms of performance. Elementor makes more page requests than Divi, but Elementor loads slightly faster.

Spectra Page Speed

Unlike Elementor and Divi, the Spectra website builder works inside WordPress. It adds less code that can impact performance.

Here’s what our test page looks like with Spectra:

Google PageSpeed Insights

GTMetrix

If you’ve noticed, Spectra outshines Divi and Elementor in matters of speed and performance.

Its minimal code runs almost as smoothly as the default theme. Plus, it has smaller page sizes and faster load times!

Divi vs Elementor: User Interface

Elementor and Divi both use drag and drop interfaces with inline editing. However, they use different approaches to how they work.

Elementor primarily operates from a fixed sidebar, whereas Divi Builder uses floating buttons and widgets.

Here’s how they compare.

The Elementor Interface

When you create a new page with Elementor, you’ll be taken to the WordPress default editor.

Next, click the Edit with Elementor button to start editing the page.

The Elementor builder has two core sections:

1. A live preview of your page in the center you can edit with drag and drop
2. There is a sidebar on the left with elements and settings for everything you want to do with your page. You can hide this sidebar if you prefer a quick full-screen preview.

To add a new element to your page, drag it over from the list in your sidebar.

When you click on an element in the right pane, a pink outline appears around it. The relevant settings are displayed in the left sidebar.

If you click on an element, the sidebar will display its settings.

This setting area is divided into three tabs: Content, Style, and Advanced.

Elementor allows you to edit text directly using inline editing.

Once you start adjusting an element from the sidebar, the changes are displayed live on the page.

You can also use the text editor in the sidebar (applicable when adjusting text elements). The sidebar edits automatically sync with the main element on the right panel.

If you want to master Elementor, we have a YouTube video course for beginners.

Access the Free Elementor Course

The Divi Interface

Divi Builder features both front-end and back-end editing. We’ll focus on front-end functionality for now.

When you try designing a page using Divi Builder, you’ll be asked if you want to use Divi Builder or a default editor.

Using the Divi Builder option will give you three choices:

• Build from scratch – Start with a blank page.
• Choose a premade layout – Choose from readymade templates.
• Build with AI – Explore Divi’s AI features for rapid design.

You’ll notice that Divi’s builder has no fixed sidebar like Elementor. Instead, you access everything with floating buttons that open popups.

For example, if you want to insert a new module, you’ll use a floating popup.

As soon as you add a module, the settings window appears, showing the relevant settings for that module.

For instance, we added a circle counter module.

When you hover over a module in Divi, its edit icon will appear. This allows you to customize the module however you like

Just click the small edit icon, and the settings window will appear. After adding modules to the page, you can use inline editing similar to Elementor.

You can also drag elements around the page.

The Spectra Interface

Using Spectra is easy if you’re familiar with the WordPress site builder.

Just click on Add New Page to start.

Spectra uses the native WordPress builder. Depending on your needs, you can divide the space into multiple columns.

You’ll see a:

1. A block panel to select appropriate blocks
2. A central working panel where you control the page’s visual layout
3. A settings area allows you to adjust settings details for a given element.

The menu bar at the top helps with functions like inserting blocks and turning distraction-free editing on or off.

To add a block to the editing area, just add the element you want by clicking the block inserter.

The sidebar shows the settings for each block. These settings are categorized into three tabs: General, Style, and Advanced.

Spectra also lets you edit text directly within blocks.

A handy Spectra feature on the top right panel shows the most commonly used blocks.

It helps you quickly choose what you need without invoking the block inserter.

Here is a complete walkthrough video of Spectra in action.

Elementor vs Divi Builder: Modules And Sections

Both Divi and Elementor offer a wide variety of modules, but the approach and terminology differ slightly.

Design Elements

We will help you understand the foundational design elements of Divi and Elementor.

Elementor

Elementor calls its modules “widgets. These are categorized into Basic, Pro, Theme, and WooCommerce widgets:

• Basic widgets:
  • Inner section, heading, text editor, image and video, button and divider, Google maps, icon, image box, and icon box, gallery and carousel, social icons, and progress bar.
• Pro widgets:
  • Forms, slides, posts and portfolio, login, price table, and price list.
• Theme elements:
  • Customize site elements like headers, footers, and post content.
• WooCommerce widgets:
  • Extensive tools to build and customize online stores.

Elementor also supports third-party addons that further extend its functionality.

Elementor Pro adds more advanced widgets and templates. As of 2024, Elementor has introduced new features such as Elementor Hosting and Elementor AI.

Divi

Divi uses the term “modules.” These include simple text editing with full control over fonts, colors, spacing, images and videos, sliders, galleries, portfolios, shops, forms, calls to action, pricing tables, and testimonials.

Divi also offers advanced modules like tabs, toggles, accordions, and others for easy design.

Spectra

Spectra focuses on delivering a streamlined and efficient design experience.

It includes:

• Spectra blocks are custom blocks for various content types and design elements, including text, images, buttons, testimonials, sliders and forms.
• Third-party WordPress blocks: Seamless integration with the vast library of blocks available in the WordPress ecosystem.
• Global style controls: Spectra’s global style settings allow you to easily manage and customize the appearance of your entire website.

Elementor vs Divi Builder: Modules And Sections

Here’s a summarized side-by-side table on how Divi and Elementor handle content arrangement :

	Elementor	Divi	Spectra
Largest section	Section	Section	Container
Section divider	Column	Row	Container
Design element	Widget	Module	Block

Let’s now delve into the details.

Elementor

Elementor uses three types of elements:

• Sections – These are the largest group and are similar to rows. You can include columns and widgets inside a section.
• Columns – These help you divide your page vertically. You can resize columns using drag and drop.
• Widgets – These are design elements you’ll use, like text or a button.

The free version of Elementor includes 32 basic widgets to build your designs. You get 68 widgets with Elementor Pro.

There are also third-party Elementor addons that will provide additional widgets.

Here’s a complete list:

You can also add additional widgets using third-party addons like Ultimate Addons for Elementor.

Divi Builder

Divi Builder provides three different building blocks:

• Sections are the largest containers.
• Rows fit inside sections and let you use different column layouts to divide pages vertically. You cannot resize columns with drag and drop, but you can assign custom widths using CSS or pre-built column layouts.
• Modules are the actual design elements (blocks).

Divi provides a split test option and an A/B testing feature unique to the Divi Builder. It lets you conduct split tests on any element on your page.

There’s no free version of Divi Builder: the paid plan includes one set of 48 modules.

Like Elementor, you can also use third-party plugins for additional modules.

Spectra

With Spectra, you have a robust layout system that includes rows and columns.

Inside the Spectra editor, we have:

• Containers that have flex properties. You can add multiple containers or columns inside a container
• Blocks are placed within containers.

Spectra is a WordPress plugin that provides over 30 innovative blocks to enhance the WordPress editor. Each block is fully customizable, allowing full personalization.

Here’s the complete list of blocks. Notice the toggle beside that turns them on or off:

Elementor vs Divi Builder: Styling Options

As you might expect, both Elementor and Divi Builder offer lots of styling options.

Elementor

When you first install Elementor, its styles will automatically be applied to the content you create.

By accessing plugin settings, you can turn this off and use your theme’s global style instead.

Once you dig into the Elementor interface, you’ll see three different tabs to control how every section, column, and widget looks and functions.

You can set up alignment, colors, and typography in the Content and Style tabs.

These controls vary depending on the type of element that’s active.

The Advanced tab controls settings like custom margins and padding, element visibility on devices, and so on.

Depending on a user’s device, you can also set up separate styling settings.

With Elementor Pro, you can add custom CSS to individual elements, which will be applied in the live preview.

Divi Builder

Divi Builder gives you three different tabs to control elements:

• Content contains basic settings like text.
• Design covers everything from alignment to colors, shadows, animation, and more.
• Advanced lets you add custom CSS to control responsive visibility.

You can apply design settings differently for different devices.

Divi Builder makes it easy to add CSS both before and after the main element:

Divi also has Divi Preset, which allows you to save a custom appearance as a preset.

You can quickly apply these saved presets when you add a new module to your page.

Spectra

Spectra allows you to style each block from the block setting area.

When you select a block, the right sidebar shows three tabs: General, Style, and Advanced.

You can adjust the appearance of each block type from the Style tab.

Spectra also allows you to add CSS at the page and post level.

To use the custom CSS option, first enable it in the Spectra settings area.

You can allow buttons to inherit their style from the theme, which maintains consistency.

You can also control the global style for blocks to maintain a consistent appearance.

If you still need to set up a global style for a block type, you can create one directly from the editor.

Elementor vs Divi Builder: Template Libraries

Divi and Elementor provide large premade template libraries to help you quickly build sites.

Elementor

Elementor offers two template types:

• Pages – Full-page designs.
• Blocks – Designs for individual sections of a page.

If you’re using the free version of Elementor, you get 40+ block templates and 30+ page templates.

You can also save any of your designs as templates to reuse later.

Elementor Pro unlocks the full template library, with 50+ Pro widgets and 300+ Pro Elementor templates:

If you’re using Spectra, you can access a variety of pre-made website templates once you install Spectra (you’ll find these under the Appearance menu in your WordPress dashboard.

Divi Builder

Elegant Themes gives access to over 350+ templates spread across 177 layout packs:

A layout pack is essentially a set of themed templates.

For example, you might have eight different templates to build an entire restaurant website.

Like Elementor, you can also save your designs for later reuse.

Spectra

Spectra offers over 100 predesigned page templates and block patterns.

The library is split into three tabs: Patterns, Pages, and Kits.

Patterns are unique sections made up of blocks you can add to a webpage to fulfill various needs.

For example, you can use a pattern to create a call to action section and place it on every page.

Pages and Kits allow you to apply designs to single or multiple pages.

Spectra lets you choose whether to restrict or allow library access.

Elementor vs Divi Builder: Theme Building

Elementor was the first to offer full theme building via Elementor Pro. Divi added this feature later on through its Divi theme builder.

Full theme building means an interface to build your header, footer, and template parts as well as page content.

Elementor

The Elementor Pro Theme Builder is key to creating custom themes.

First, you’ll need a base theme like Hello Elementor.

Next, navigate to Templates > Theme Builder in your WordPress dashboard.

Choose the template type you want to create and style it appropriately.

Lastly, define where each template should appear on your site using display conditions (e.g., all single posts, archive pages for a specific category).

We created an entire Elementor video course to help you create amazing websites.

Divi Theme Builder

Divi Theme Builder is a powerful page building tool.

It allows you to use the Divi Builder to construct theme templates and assign them to pages or posts across your site.

To access the builder, navigate to Divi > Theme Builder.

Click Add New Template and select the template (e.g., header, footer, single post).

Next, use Divi’s visual builder to design your templates. You can add modules, customize styles, and incorporate dynamic content.

Lastly, assign your custom templates to specific pages, posts, or website sections.

You can use conditional logic to control where each template appears.

Spectra

Spectra focuses on performance and simplicity.

To use it, navigate to Appearance > Spectra Theme Builder in your WordPress dashboard. Select the template type (e.g., header, footer, single post) and design it using Spectra’s intuitive interface.

Spectra’s drag and drop builder helps you add essential blocks, customize styles, and include dynamic content.

Elementor vs Divi Builder: AI Features

Both Divi and Elementor have AI capabilities.

Divi AI is part of Elegant Themes’ Divi theme, while Elementor AI is integrated within the Elementor page builder.

Here’s a table that directly compares the two AI builders:

Feature	Divi AI	Elementor AI	Spectra AI
Content generation	Text and image generation directly within the visual builder. No limits on use with a Divi subscription.	Text and image generation through prompts. Limited by credits depending on your subscription plan.	Text and image generation. Code generation. Translation features. Limited by credits.
Design enhancement	Limited AI-powered design suggestions.	AI-powered design suggestions within the editor. Custom CSS generation. Image generation.	AI-powered design suggestions, custom HTML and CSS code generation, and image optimization.
Workflow integration	Seamlessly integrated with the Divi theme and builder.	It works within the Elementor editor as an addon.	Works as a plugin within the WordPress block editor (Gutenberg).
Price	Included with a Divi subscription (starts at $89/year).	Separate addon with tiered pricing based on credit usage.	Separate addon with tiered pricing based on credit usage.
Target audience	Divi users who prioritize content generation and want a unified experience.	Elementor users who seek design assistance and automation.	WordPress users who want AI assistance in the block editor for both content and design.
Unique features	None	None	Proofreading, language translation, responding to comments & questions, and automating tasks.

Divi AI excels at AI-powered content generation for seamless website creation. Elementor AI focuses on design enhancement and automation.

Spectra AI offers affordable AI for users who prefer simplicity.

It uses ZipAI, an all-encompassing AI assistant for WordPress. Its features encompass content generation, code assistance, and translation.

Divi vs. Elementor: Pricing

Let’s now discuss the pricing details for both builders.

Elementor

Elementor has a free plan that allows you to test essential features before committing.

The paid version, Elementor Pro, has 4 plans:

• Essential: $59/year for one website
• Advanced: $99/year for up to 3 websites
• Expert: $199/year for up to 25 websites
• Agency: $399/year for up to 1000 websites

Visit Elementor’s official pricing page for features provided with each plan.

Divi

Divi doesn’t have a free plan but offers two premium plans Basic and Pro.

Yearly:

• Basic: $89.00/year
• Pro: $277.00/year

Lifetime:

• Basic Lifetime: $249.00
• Lifetime with Pro services: $297.00 for the first year and $212.00/year for succeeding years.

The Divi Pro plan is designed for unlimited sites and costs $289 per year. It includes Divi AI, Divi Cloud, and Divi VIP.

This plan also includes the Extra, Boom, and Monarch themes. Divi extensions are not included in any plans.

If you need something from the Divi marketplace, you’ll need to subscribe separately.

Note: Divi VIP provides 24/7 premium support with a response time of 30 minutes or less.

Spectra

Spectra has a free version with a range of blocks and features. The pro version has advanced features for those who need more.

Annual:

• Spectra Pro: Starts from $49/year for one website
• Essential Toolkit: $79 per year
• Business Toolkit: $149 per year

Lifetime:

• Spectra Pro: Starts from $199 for one website
• Essential Toolkit: $399
• Business Toolkit: $599

The Essential Toolkit is a package that includes Astra Pro, Ultimate Addons for Elementor, Ultimate Addons for Beaver Builder, and Spectra Pro.

You also get priority support.

This toolkit starts at $79 per year and is designed to make website creation quick and easy.

The Business Toolkit offers additional value for professionals seeking multi-site licenses.

Priced at $149 per year, you get:

• The Spectra Pro page builder
• Over 250 premium Starter Templates
• Priority support from a dedicated team
• SureFeedback
• SureWriter Pro
• SureTriggers (6 month license)
• CartFlows Starter (6-month license)
• ZipWP Pro (3 month license)
• SkillJet Academy membership

Elementor vs Divi Builder: Other Considerations

Beyond the one-to-one comparisons, each page builder offers some features that can’t be directly compared.

Elementor

• Global widgets – Reuse the same widget in multiple spots on your site and then update every instance by editing the global widget once.
• Clear code – Removes all code once deactivated.
• Maintenance mode / Coming soon page – Design a maintenance mode or coming soon page.
• Shape dividers – Add SVG shapes from the Elementor interface.
• Embed anywhere – Embed saved templates anywhere on your site, including the sidebar and footer.

Divi Builder

• A/B testing – Divi Builder lets you run A/B tests for different modules to see which performs better for a specific goal.
• Autosave – Divi now automatically saves every change to its database to prevent accidental loss.
• Global modules – Add a single module to multiple pages and then update all of them at once.

Spectra

• Duplication through copy paste styles and reusable blocks.
• Asset generation – Generate CSS and JS separately for Spectra blocks. This approach helps improve the performance of pages.
• Site speed – Spectra operates on top of the native WordPress page builder, ensuring no unnecessary code could impact website performance.
• Wireframes for prototyping.
• Integrate anything – Any plugin compatible with WordPress will also work seamlessly with Spectra.

Each page builder has unique features, so there’s no winner or loser here.

Which Page Builder Is Best?

Now that you’ve clearly identified each page builder’s strengths, choosing the right option should be easy.

Both Elementor and Divi are popular choices, each with its standout features.

In our opinion,

• Go for Elementor if you’re comfortable with yearly plans, and don’t mind the performance hit that comes with it.
• Go for Divi if you prioritize website performance, a modern user interface, flexibility, and quality support. Remember, Divi works best with its Divi theme.
• Go for Spectra if you prefer modern features, speed, flexibility, dedicated support, a strong ecosystem, and a native WordPress environment.

Do you have experience with Divi or Elementor? Which one works best for you? Have you tried Spectra? Let us know in the comments below!

Divi vs Elementor Frequently Asked Questions

Which Is Better: Elementor or Divi?

Which is better depends on your personal needs. Both are powerful tools with strengths and weaknesses. You can try both builders and see which one fits your goals.

Here’s a summary table to help:

Feature	Elementor	Divi
Usability	Intuitive surface that favors beginners	Steep learning curve leans towards experienced users
Design	Vast library of predesigned templates and blocks	Provides more control over the layout
Flexibility	Extensive third-party integrations and addons	Deep integration with the Divi theme
Speed	Slower backend	Faster performance
Pricing	Freemium model	Purely premium
Community	Diverse community of people with varied resources	Community primarily focused on the Divi ecosystem

Is There Anything Better Than Divi?

While Divi is a powerful and versatile page builder, there are other options worth considering:

1. Oxygen Builder offers unparalleled flexibility and control over website design. It’s popular among developers and experienced designers.
2. Thrive Architect: Offers a suite of tools designed for high-converting landing pages and sales funnels.
3. Gutenberg (WordPress block editor): While not a dedicated page builder like the others, it offers a block-based editing experience. It’s an excellent option for those who prefer a native WordPress solution.

Ultimately, it’s worth exploring these alternatives to determine your needs.

You can also combine different tools to achieve your desired results. For instance, to maximize the benefits, you could pair a lightweight theme like Spectra with a page builder like Elementor.

Is Elementor Still the Best in 2024?

Elementor continues to be among the best website builders in 2024. Over four million WordPress websites actively use it, and it maintains an impressive 4.6-star rating (out of 5) on over 6,000 reviews. It also has a solid rating on TrustPilot.com.

However, “best” depends on specific needs. Its simplicity makes it popular among casual users, marketers, and freelancers/agencies building client sites.

Can You Switch From Elementor to Divi?

You can switch from Elementor to Divi, but it requires careful consideration and effort. Switching may take considerable time. You’ll probably lose styling and face compatibility issues. You’ll also need to familiarize yourself with Divi’s interface and features, but it can be done.

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WordPress is a flexible content management system perfect for creating business websites.

One of its standout features is the extensive range of plugins available to enhance your site’s functionality.

From optimizing performance to boosting security, plugins can transform your website into a robust business tool.

With thousands of free plugins available on the WordPress repository and many premium options from third-party marketplaces, finding the right plugins can be overwhelming.

To help you get started, we’ve curated a list of must-have WordPress plugins for business websites in 2024.

Here’s what you need to know.

Why Use WordPress Plugins for Your Business Website

Using WordPress plugins can significantly enhance your business website by providing

• Enhanced Functionality – Add features like contact forms, booking systems, e-commerce capabilities, and social media integration without custom coding.
• Improved Performance – Boost site speed with caching, image optimization, and lazy loading plugins. Enhance security with malware protection and anti-spam tools.
• Better User Experience – Engage users with live chat, forums, and personalized content. Improve navigation with mega menus and search enhancements.
• SEO Optimization – Use SEO plugins to improve search rankings. Integrate analytics for traffic and behavior monitoring.
• E-commerce Capabilities – Transform your site into an online store including product listings, payment gateways, and inventory management.
• Marketing and Social Media – Automate marketing with email tools, lead generation, and social sharing plugins. Manage content and schedule posts easily.
• Ease of Use and Management – Most plugins are user-friendly and require no coding. Regular updates ensure compatibility and feature enhancements.
• Cost-Effective Solutions – Many plugins are free, and premium options are affordable compared to custom development.

Essential WordPress Plugins for Business

If you’re looking for a WordPress business plugin that delivers the features, usability and reliability you need, read on!

To give you context, we tried and tested each of them so you don’t have to. If you would like to test these plugins yourself, make sure your device is working properly first (e.g., no charging problems, sufficient free space, and adequate RAM) to avoid any technical issues.

1. Spectra – Best Free WordPress Page Builder

Plugin Stats

• Downloads: 700,000+
• Rating: 4.7/5
• Notable features: Grid builder, powerful editor, advanced customization options, SEO optimization
• Best suited for: Creating and customizing fast WordPress websites
• Price: Free (with premium options)

Spectra is a powerful free website builder plugin that makes it easy to create stunning websites without having to know code.

It offers a vast library of blocks, templates, and pre-built websites that can be customized to fit your brand.

Spectra’s seamless integration with WordPress ensures a smooth building experience with no dependencies on external code, ensuring fast and stable performance.

The plugin includes features like container layouts, popup and loop builders, dynamic content, and responsive design conditions.

With its clean code and performance optimization, Spectra is designed to deliver fast-loading, SEO-friendly websites.

2. LatePoint – Best Free WordPress Appointment Scheduling Plugin

Plugin Stats

• Downloads: 21,000+
• Rating: 4.8/5
• Notable features: Intuitive booking system, agent dashboard, custom schedules
• Best suited for: Managing appointments on WordPress websites
• Price: From $49 per year

LatePoint is a powerful appointment scheduling plugin for WordPress designed to make life easier for businesses that handle bookings.

Whether you’re an IT repair specialist or a hairdresser accepting salon bookings, LatePoint can help.

You can easily create and manage services, set custom schedules, and allow clients to book appointments online with ease.

With features like automated notifications, payment integrations, and detailed analytics, LatePoint is ideal for businesses that need an efficient and reliable booking system.

3. Presto Player – Best Free WordPress Video Player Plugin

Plugin Stats

• Downloads: 100,000+
• Rating: 4.9/5
• Notable features: Supports multiple video sources, lead capture, analytics
• Best suited for: Integrating and optimizing videos on WordPress websites
• Price: Free (with premium options)

Presto Player is a powerful video player plugin for WordPress, designed to enhance your site’s video content.

It supports multiple video sources like YouTube, Vimeo, and Bunny.net, and offers features like lead capture, video chapters, and Google Analytics integration.

Whether you’re a marketer, course creator, or podcaster, Presto Player helps you engage your audience with advanced customization options and secure video hosting.

The plugin also provides tools for creating custom video layouts, adding call to action overlays, and tracking video performance, ensuring you get the most out of your visual content.

4. SureMembers – Best WordPress Membership Plugin

Plugin Stats

• Downloads: 4,800+
• Rating: 4.9/5
• Notable features: Easy content paywalls, drip feed content, custom access rules
• Best suited for: Creating and managing membership sites on WordPress
• Price: From $69 per year

SureMembers is a versatile, user-friendly WordPress membership plugin designed to help secure and manage content on your site.

It allows you to create access groups, set up paywalls, and drip feed content to members. With features like custom access rules and secure digital downloads, you can easily monetize content and offer exclusive access to your audience.

SureMembers seamlessly integrates with popular WordPress plugins, enhancing your membership site’s functionality.

Whether you’re a blogger, podcaster, influencer, or course creator, SureMembers provides the tools you need to build a thriving membership site.

5. SureCart – Best Free WordPress eCommerce Plugin

Plugin Stats

• Downloads: 20,000+
• Rating: 4.8/5
• Notable features: Flexible payment options, intuitive dashboard, customizable checkout
• Best suited for: Building and managing WordPress online stores
• Price: Free (with premium options)

SureCart is a robust, user-friendly eCommerce plugin designed to help you create and manage online stores that use WordPress.

With SureCart, you can set up flexible payment options, customize your checkout process, and use an intuitive dashboard to manage your products and orders seamlessly.

The plugin supports multiple payment gateways, digital and physical products, and provides tools for subscription management and customer communication. It’s an excellent choice for entrepreneurs looking to sell online.

6. SureTriggers – Best Free WordPress Automation Plugin

Plugin Stats

• Downloads: 30,000+
• Rating: 5/5
• Notable features: Visual workflow builder, multi-step automations, extensive integrations
• Best suited for: Automating workflows on WordPress websites
• Price: Free (with premium options)

SureTriggers is an all-in-one automation platform designed to help you streamline business by connecting apps and services.

With its visual workflow builder, you can easily create complex automations by dragging and dropping triggers and actions.

SureTriggers supports integrations with popular tools like Google Sheets, Slack, Trello, and many WordPress plugins. It allows you to automate tasks and improve efficiency across your digital ecosystem.

7. CartFlows – Best Free WordPress Sales Funnel Builder Plugin

Plugin Stats

• Downloads: 200,000+
• Rating: 4.8/5
• Notable features: One-click upsells, order bumps, A/B split testing
• Best suited for: Creating sales funnels on WordPress websites
• Price: Free (with premium options)

CartFlows is a powerful sales funnel builder designed to optimize your WordPress website for conversions.

With CartFlows, you can create high-converting checkout pages, upsell offers, and order bumps effortlessly. The plugin’s A/B split testing feature allows you to fine-tune your funnels for maximum efficiency.

CartFlows integrates seamlessly with WooCommerce, making it easy to manage your eCommerce sales process.

Whether you’re selling products, courses, or services, CartFlows provides the tools to increase your revenue and enhance your customer’s buying experience.

8. WP Fastest Cache – Best Free WordPress Caching Plugin

Plugin Stats

• Downloads: 1+ million
• Rating: 4.9/5
• Notable features: Cache preloading, image optimization, browser caching
• Best suited for: Speeding up WordPress websites
• Price: Free (with premium options)

WP Fastest Cache is a popular caching plugin designed to improve WordPress performance by reducing load times and enhancing user experience.

This plugin is user-friendly and doesn’t require any complex configurations, making it perfect for beginners and experienced developers alike.

With WP Fastest Cache, you can easily set up cache preloading, optimize images, and enable browser caching. These features ensure your site loads faster for returning visitors and improves your overall SEO performance.

Additionally, WP Fastest Cache offers premium features like mobile caching, widget cache, and lazy loading for images.

9. Rank Math – Best Free WordPress SEO Plugin

Plugin Stats

• Downloads: 2+ million
• Rating: 4.9/5
• Notable features: Built-in SEO analysis, keyword tracking, schema markup
• Best suited for: Optimizing WordPress websites for search engines
• Price: Free (with premium options)

Rank Math is a comprehensive SEO plugin designed to help optimize your WordPress site.

It offers a user-friendly interface with a step-by-step setup wizard that automates many SEO tasks. With Rank Math, you can conduct SEO analysis, track keywords, and add schema markup to your content, making your website more search engine friendly.

The plugin supports over 20 types of schema and provides advanced snippet previews to enhance your site’s visibility in search results.

Whether you’re a beginner or an experienced user, Rank Math equips you with the tools to improve your website’s SEO performance.

10. UpdraftPlus – Best Free WordPress Backup Plugin

Plugin Stats

• Downloads: 3+ million
• Rating: 4.8/5
• Notable features: Automatic backups, remote storage options, one-click restoration
• Best suited for: Backing up and restoring WordPress websites
• Price: Free (with premium options)

UpdraftPlus is the world’s most trusted WordPress backup plugin. It offers comprehensive backup and restoration features that every business needs.

You can schedule automatic backups of your files and databases, choose from a wide range of remote storage options including Dropbox, Google Drive, and Amazon S3, and easily restore your site with just a click.

The plugin also supports incremental backups, ensuring efficient use of storage and server resources.

Upgrading to the premium version unlocks advanced features like more remote storage options, automatic backups before updates, and WP-CLI integration for command-line control.

11. Wordfence – Best Free WordPress Security Plugin

Plugin Stats

• Downloads: 5+ million
• Rating: 4.7/5
• Notable features: Firewall, malware scanning, login security
• Best suited for: Securing WordPress websites
• Price: Free (with premium options)

Wordfence is a leading security plugin for WordPress, designed to protect your site from threats. It features a powerful firewall, malware scanning, and robust login security measures.

With Wordfence, you can monitor live traffic, block malicious IPs, and receive real-time updates on threats.

The plugin also offers two-factor authentication and advanced manual blocking to ensure your site remains secure.

For enhanced protection, upgrading to Wordfence Premium provides additional features like real-time firewall rules and malware signature updates, country blocking, and priority support.

Conclusion

Enhancing your WordPress site with additional features and functionality is straightforward, thanks to the vast array of available plugins.

However, it’s crucial to choose plugins that meet your needs and maintain performance and security.

While there is no limit to the number of plugins you can install, be mindful that too many can slow down your site.

We recommend choosing plugins with lots of active installations, positive user reviews, and frequent updates to ensure compatibility and security.

By selecting trustworthy plugins, you can build a powerful and efficient business website with very little effort!

FAQs

How do I choose the right plugins for my WordPress business website?

Look for plugins with high ratings, frequent updates, and positive reviews to ensure reliability and security.

Can using too many plugins slow down my WordPress site?

Yes, activating too many plugins can affect your site’s loading speed and increase security risks.

Are there free plugins that offer premium-like features?

Yes, many free plugins provide robust features, with optional premium upgrades for advanced functionality.

How do I ensure my plugins are secure?

Regularly update your plugins and choose those from reputable developers with a large number of active installations.

Can I deactivate plugins without uninstalling them?

Yes, you can deactivate plugins through your WordPress dashboard without permanently removing them.

April 2024 has been a big month for Spectra.

Not only have we hit a significant milestone, we also released a couple of awesome features you’ll love.

There’s also other news to share, so read on to find out what’s been happening!

Spectra Hits 700,000 Users

The big news is that the Spectra website builder has exceeded 700,000 active installs!

That’s an amazing achievement!

Spectra is the only block plugin in the list of top 100 plugins, which is another achievement!

We want to thank each and every one of you who have downloaded Spectra and are using it to create amazing websites.

We wouldn’t be here today without your support and we want you to know we appreciate each and every one of you.

If you haven’t tried Spectra yet, now is the perfect time.

Save up to 50% in our Spring Sale!

New Features Added – CSS Grid and Movable Title Bar

We are also pleased to announce two new features have been added to Spectra, CSS Grid and Movable Title Bar.

CSS Grid

Building using grids is a useful way to create unique page structures that don’t use the normal layout formula.

Picture a bento box—except not for snacks, but for web design!

CSS Grid introduces the ability to create seemingly impossible page layouts with ease. You’ll be amazed at what you can create!

Here’s a quick walkthrough of how CSS Grid works.

Create a new page and add a parent container block.

The single container works well as we’ll specify how many columns and rows we want in a second.

Select the container and set the Layout Type to Grid rather than Flex in the right menu.

Select the blue + button by Columns and Rows to add more structure to your page.

Add as many columns and rows as you want within the parent container.

Add separate containers to each column and row or style a single container and duplicate it, depending on how you’re building the page.

Select a container and the General tab in the right menu.

Select the Grid Item Settings menu on the right and set the Column Width and Row Height.

Set row height to 2 units for a double height container. Set column width to 3 units to make your container wider.

Finally, select the Advance tab within the Grid Item Settings menu item on the right to position each container.

Use the Column Start, Column End, Row Start and Row End controls to fine tune your layout until it’s perfect.

Once configured, add content, images or other blocks to each container as you see fit.

The CSS Grid feature in Spectra is a powerful new way to build unique pages. It’s fluid, intuitive and makes us wonder why we haven’t always built like this!

Learn how to use CSS Grid in this walkthrough video:

Check it out in the latest version of Spectra!

Movable Title Bar

Another, update to this version of Spectra is the movable title bar. It’s a quality of life addition that enables you to move the page title to the top of any page.

It’s a useful tweak for editors, content creators, template builders and anyone that prefers a simpler page to work on or to design.

You can enable the option within the Spectra Settings menu.

Select the Editor Enhancements tab and toggle Move Title to Top to on.

Open a page and you’ll see the title has shifted to the top of the page, providing a leaner, cleaner page for you to work on or your visitors to enjoy.

As you can see, we made all the right improvements in all the right places. We can’t wait to see what you create with it!

Other Achievements From the Spectra Team

As well as announcing that download figure and new features, we also have a couple of other milestones to celebrate.

100+ Starter Templates

Spectra now has 100+ high quality, readymade site templates you can import and use.

Select the Block Editor as your option and you’ll see some amazing designs covering everything from eCommerce to online learning and everything in between.

Simply select a template, upload a logo, choose a font and a style and import.

All you need to do is add your content and images and you’re ready to launch.

Thanks to AI integration, you can now create an entire website in minutes using the power of artificial intelligence to help generate site copy!

Talking of AI…

ZipWP Custom Website Builder

Fans of ZipWP have been able to use the power of AI to build websites for a while now. It’s an amazing tool, but we knew it could do more.

Introducing the ZipWP Custom Website Builder!

It’s the fastest, easiest way to create truly custom websites and anyone can do it!

Anyone, with any level of experience can create a first draft website in less than 10 minutes!

Here’s how it works:

Log into ZipWP and select Custom Site with AI from the left menu.

You should see a new page with two tabs at the top, Sitemap and Wireframe.

It defaults to Sitemap first so you should see a home box and a menu on the right.

Enter your business name and description in that right menu to create a wireframe outline of your site.

Write your own business description or use ZipWP’s AI to help.

Click Generate sitemap when you’re ready.

You should now see a sitemap including common pages for the type of business you described.

Select a page within the sitemap and you’ll see boxes containing elements within that page.

You can add, more or replace every box on every page. You can also add and remove pages to create a truly unique website.

All using the canvas builder.

Cool right?

Well, we’re not done yet!

Select the Wireframe tab at the top of the screen.

You should now see a canvas showing outlines of every page in your sitemap.

Zoom in, zoom out, select a page, select a block and manipulate each page as you see fit. If you have used Figma, the principle is exactly the same.

It’s an awesome prototyping tool!

Check out this explainer video that shares everything you need to know about the ZipWP Custom Website Builder!

If you build websites as a business, the AI Website Builder helps you do more, faster, leaving you to perform the tasks only you can do.

What Else Is in Development?

We have lots of plans for new features and improvements but most of them aren’t ready to share just yet.

One improvement that is definitely on the horizon is a new and improved Global Block Styles.

Global Block Styles v2

The current version of Global Block Styles enables you to set a style for a block and have that same style reflected in every block of that type across your site.

It’s a simple but very effective way to ensure consistency across pages and saves a lot of copy and pasting.

Despite how well Global Block Styles works, we’re planning to make it even better.

We can’t share any details just yet, but we think you’re going to love it!

A Big Shout Out to the Community

Finally, we would like to give a big shout out to Karl and other members of the Spectra community who have been providing invaluable feedback and assistance.

We genuinely value your commitment to making Spectra better for everyone and it wouldn’t be as good as it is without your help.

We consider Karl and everyone who contributes to Spectra and anyone who leaves feedback, makes suggestions and interacts with the team, part of the family.

We really couldn’t do it without you!

To celebrate hitting the 700,000 download milestone, we’re offering a special, limited-time discount on Spectra plans.

With such recently released massive updates – why wait for Black Friday?

💾

Want to know the secret of building high conversion landing pages for your business?

If so, you’re in the right place!

We’re sharing our 10 top tips for creating effective landing pages.

Actionable tips we use for our own pages and some best practices we picked up along the way.

We discuss:

• The different types of landing page
• How to build your own landing page
• Average conversion rates
• How to track landing page performance
• And answer some key questions on building pages.

We’ll also include plenty of examples so you can see what we’re talking about.

What Is a High-Converting Landing Page?

A high-converting landing page is a page dedicated to just one thing – turning a visitor into a customer, subscriber or lead.

Landing pages usually form part of a marketing campaign promoted using social media, emails, ads or other medium.

Prospects will be sent to the landing page for more information, a free trial, free download, to request a demo, discount or other offer in return for something from them.

That something could be their email address, a purchase, subscription, signup or whatever your marketing goal might be.

The high-conversion aspect means the landing page has been optimized as much as possible to convert as many people as possible.

What’s a Good Conversion Rate for a Landing Page?

According to Unbounce, the average conversion rate for landing pages varies by industry.

It also varies depending on who you ask, so only take these as rough averages.

• Higher education – 2.6%
• Legal – 3.3%
• Business consulting 5.0%
• Job training 6.1%

The same study from Unbounce calculated an overall average conversion rate of 4.02%. If you’re converting more than that, you’re doing well!

10 Tips To Boost the Conversion Rate of Your Landing Page

Here are some of the tips we use when building our own landing pages. They work for us so they should work for you too!

1. Attractive Page Theme

We buy with our eyes, so page design is key. We recommend using a similar design to your main website so it feels familiar to visitors.

We also suggest making sure there is a clear flow from the top hero section all the way to the call to action.

We want the visitor to go where we want them to go, and ultimately, convert.

Design is a key part of landing page conversion and forms the basis of everything else you do!

2. Engaging Hero Section with Well-Crafted Headline

The hero section is the first thing a visitor sees when they land on your page.

It’s what hooks visitors and encourages them to scroll down to the call to action so needs to be good.

The headline should cover what and why and the body content should back that up.

You need to answer two fundamental questions. What do you offer and how does it make the visitor’s life better or more profitable?

Answer those two questions and provide a clear call to action and you should have a high converting landing page.

3. Conversion-Oriented Sub Headlines

Sub headlines can help organize content, break it up into bite sized pieces and help reinforce your message.

We think ‘The CartFlows sales funnel builder turns your WordPress website into an optimized selling machine.’ sums it up nicely!

All the best landing pages for conversion will reinforce their key message with subheadings and yours should too.

Make them interesting and make sure they accurately describe the body content.

4. Optimized Above the Fold Content

Depending on your hero section design, you may or may not have space for above the fold content.

If you do, highlight key features from the target audience’s perspective or address common pain points to reinforce the message you began with your headline.

5. Highlight Features and Benefits

Features and benefits sell. When we look for products, we tend to look at what it will do for us rather than what it’s made of.

Address common requirements and perform objection handling by highlighting features and benefits.

Let the reader know you’re on their side, that you understand their situation and that your product is the perfect solution to their problem.

SoFi’s landing page for VA home loans is a great example of this. After the fold, SoFi included pain points that a typical home buyer would bring up, and why SoFi is the best lender to help those who are active personnel, veterans, and reservists with their big purchase.

That’s how you keep them scrolling to the CTA button.

6. Use Testimonials and Social Proof

Social proof tells the reader ‘people like you loved our product because…’

It’s that extra reassurance that real people actually like what you do or what you sell and it isn’t all just a polished marketing exercise.

Social proof includes:

• User reviews or client testimonials
• Google or third-party reviews
• Number of downloads or active users
• Business ratings from established authorities

If you can add any or all of these, do so. The newer your business or your product, the more important social proof becomes!

7. Add Trust Signals

Trust signals are another subtle message reinforcement like social proof. They help reassure visitors they are in good hands and that you’re a safe investment.

The lower the perceived risk, the higher the chance of conversion.

Trust signals include security badges like VeriSign Secured or Verified by Visa.

They can also be guarantee signals like ‘No quibble money back guarantee’ or association trust signals like ‘BBB Accredited Business’.

‘As featured in’ or ‘As used by’ are also trust signals.

Use as many as you’re entitled to use but keep the design simple and effective.

8. Use Images and/or Video

Images and video are more engaging than content and are key to creating the best landing pages for conversions.

Images and video also help add color, flavor and character to a page while breaking up walls of text and helping you show and tell.

Choose images and videos carefully and make sure they are of the highest quality. They should also reinforce your core message to help convert. If you’re struggling to find the perfect visuals, consider using an AI image generator. These tools allow you to describe your ideal image, and the AI will create a unique visual based on your input. This can be a great way to achieve a specific look or concept that might be difficult to find with stock photos.

If you do use video, muted autoplay is your friend. The last thing you want to do is annoy the visitor or give them cause to leave!

Make sure all videos work on mobile too.

9. Logically Flow Down the Page

Landing pages are often sales or lead generation funnels. They should have a simple, defined structure to lead the visitor to the call to action.

For example, a lead generation page should open with a strong hero section with a compelling headline, supporting text and a clear call to action with a button.

If you’re using a form, you could position a small form in the hero section so a user can convert right away. You can also add another form down the page. e.g. to ring you up on your contact center.

Lower sections should answer those key questions, address pain points and solve problems.

All designed to position your offer as the best solution.

Social proof should feature prominently afterwards. Reinforce the idea that your offer is also popular with people like them, followed by another call to action.

Add trust signals, videos and optional content down the page as required.

10. Call To Action With a Single Defined Goal

All the best landing pages for conversions will have a single goal.

That core message can be repeated down the page, but should always have one goal in mind.

It can be a button on its own or have a short message to add context or to convert depending on the offer.

The simpler the offer, the simpler the call to action can be.

What that is depends on the goal of the page, but will usually be something like:

• Sign up here
• Join now!
• Buy now and save!
• Get started for free!
• Free download
• Book now!

The message should be simple, clear and leave no doubt in the mind what you want the visitor to do.

What Type of Landing Page Do You Need?

There are dozens of landing pages you can build, for all kinds of reasons. Most are variations of a theme but all will have a particular purpose.

Splash Page

A splash page appears once you click a link and will open a brand new page.

It can fulfill many roles, from collecting leads to alerting you to discounts, sales, product launches, and anything else you can think of. For example, glitch deals by Amazon use splash pages during sale times to notify customers of unexpected discounts and special offers.

This is a classic example of a splash page:

Source

Squeeze Page

A squeeze page is a type of landing page designed to capture an email address.

It will often offer free access to content, a free trial or download or other offer in exchange for that email.

Here’s an example of a click-through squeeze page from Microsoft:

(Source)

Lead Capture Page

Lead capture pages are probably the most popular landing pages.

They have a single goal, to convince the visitor to provide their email address for future marketing efforts.

In addition to collecting emails, make sure you create SPF records to safeguard your domain from unauthorized email senders.

Here’s a lead capture page that first captures a URL, then asks for your email to access results:

(Source)

Sales Landing Page

A sales landing page is designed to convert.

It should highlight features and benefits and answer common buyer questions while gently guiding the visitor towards a purchase.

Here’s how sales landing pages should be done:

Source

Coming Soon Page

Coming soon landing pages are great for building hype and awareness of an upcoming release.

They often include countdown timers to help build anticipation or announcements of new arrivals.

Here’s a great example of a coming soon page:

Source

Thank You Page

It’s always good to show gratitude, which is why thank you pages can be so effective.

It can also be a place to subtly encourage the customer to continue shopping or engaging with your site.

Here’s a thank you page you’re probably already very familiar with:

Unsubscribe Page

An unsubscribe page is the landing page nobody wants to create but has to.

A good unsubscribe page design would allow the user to unsubscribe but also offer alternatives like pausing, changing email frequency or switching to a free version.

Here’s a classic example of an unsubscribe page:

It provides the ability to change preferences, unsubscribe or pause. All without getting in the way of the user’s goal.

How To Build Your Own High Converting Landing Page

This video walks you through how to build a coming soon page:

If you prefer to read, you can create a high converting landing page in just 5 steps with this guide.

1. Install and Set Up Spectra

Spectra is free and available from the WordPress repository. You can download and install it from there or add it from within the WordPress dashboard.

2. Use a Landing Page Template

The easiest way to build a landing page is to use a readymade template.

Select Pages > Add New Page in your WordPress dashboard.

Select the blue Template Kits button at the top of the page editor.

Select the Pages tab at the top of the popup window and choose a template to import.

You could also import a block pattern using the Pattern tab. This is a readymade page section you can use to build your own landing page.

The Kits tab enables you to install a different theme page to the one you have installed.

This can be useful if your current WordPress theme doesn’t have a landing page template or you want a different look.

Once you find a page design you like, select the purple Insert button that appears at the bottom when you hover over the template.

The template should import in seconds and be ready for you to customize.

3. Customize the Content To Suit the Audience

Your new page template should open in the WordPress block editor.

Use the customization controls on the right or within each block to make any changes you need.

Delete any blocks you don’t want and customize the page so it reflects your brand.

Remember the 10 tips above when building your landing page. The more you include, the more effective it will be!

4. Test Your Landing Page

Once you have finished customizing your landing page, save it as a draft in WordPress and open it in a new tab.

Imagine you’re a first time visitor and check the page to see how it comes across. Check spelling, grammar, headings, body content, images, video and calls to action.

Also check all buttons or forms on the page to make sure they work.

Test in desktop, tablet and mobile modes to make sure everything looks good on all devices.

The more thorough you are here, the lower the likelihood of a visitor discovering an error!

5. Launch and Monitor

Once you’re completely happy with your page, hit Publish in WordPress.

Copy the URL on the right and use it in your marketing efforts. Promote your page as much as you can and monitor the results.

If you created the best landing pages for conversions you can, people should begin converting in no time!

How To Track Landing Page Performance

We think there are 5 key metrics you should be looking at to decide whether your landing page is converting well or not.

All can be tracked in Google Analytics. Other tools are available, but GA4 does it for free.

Once you’re logged into GA4, select the domain you want to track and navigate to Behavior > Site Content > All Pages.

Most of your tracking will be done from here.

There is a specific Landing Pages section in GA4 but we find All Pages works well enough for most situations.

Those metrics are:

Page Views

Page views are a fundamental metric. You need to know how many people are looking at your landing page to be able to calculate whether it’s working or not.

Measure:

• Total page views
• Unique page views/visitors

Locate the URL of your landing page and click on it to see the data.

Conversion Rate

Conversion rates are the calculation of how many visitors perform the action you want them to take.

Conversion rates can include filling in a form, registering for an account, buying a product, subscribing to a newsletter or something else.

By tracking the exact goal, you can get an accurate picture of how well your landing page is converting.

Set conversion goals in Google Analytics to track conversion.

Bounce Rate

Bounce rate is a key indicator of whether your landing page delivers what the visitor is looking for.

You’ll see a box on the main page called Bounce Rate with a number inside.

A high bounce rate indicates your page isn’t delivering what the visitor wants to see or what they expect.

That could be for a multitude of reasons, but is usually:

• Unclear offer or confusing path to conversion
• Weak call to action or lack of powerful headline
• Unclear messaging or unoptimized website content
• Offer or benefit not enough for the perceived effort or cost

Check all of these things and address any shortcomings you find. Or A/B test to experiment with different landing page styles.

Sessions by Source

Sessions by source tells you where the traffic is coming from. This is a useful metric to track if you’re running paid ads or other promotion to attract traffic.

If you’re using a funnel to your landing page, sessions by source will tell you the proportion of traffic being sent via your funnel and from other sources.

If you’re running an email promotion or other marketing campaign, knowing how effective it is can help future planning or show you where improvements need to be made.

You’ll need to add traffic-source dimensions to use this metric. Once done, you should see a new column showing you the source of all landing page traffic.

Session Duration

Session duration or average time on page tells you how long someone spends on your landing page.

It’s an optional metric that’s mostly useful for longer landing pages rather than shorter ones.

The more time they spend, the more value they are finding on the page. Hopefully, this would be reflected in the conversion rate, but won’t always.

Select the URL of your landing page and look for average time on page within the box called Avg. Time on Page.

Landing Page FAQs

Conclusion

So there you have it. Our complete guide to building a high conversion landing page.

We covered the what, why and how. We also shared high converting landing page examples, best practices and showed you how to track how pages perform.

That’s all you need to know to get started. What happens next is entirely up to you!

Put these tips into practice and tell us about the results below. We would love to hear how you got on!

💾

Do you need to create a request for a demo landing page? Want to see some quality request a demo landing page examples to use as inspiration? If so, you’re in luck!

A demo landing page is commonly used by companies to encourage signups for demonstrations of products or services.

If your offering can be tried remotely and won’t cost you to offer a demonstration, request a demo landing pages can help drive interest and create a buzz.

Demo landing pages can appeal to a larger audience and be the place where to test and try your product. Who knows, if they like it, they might become your next customer!

Around 42% of SaaS landing pages are demo pages. They can generate 12 times more leads than a regular landing page, which is partly why they are so popular.

In this article, we’ll showcase the 7 best request a demo landing page examples we could find.

Additionally, we can guide you through setting up your landing page to promote your business offering, whether it’s a product, service, or even if you’re looking to rent VPS hosting server, ensuring it resonates with your target audience and drives conversions effectively.

What Is a Request a Demo Landing Page?

A demo landing page is where potential customers can read about your product or service, try it out for free or request a demonstration.

It satisfies the ‘try before you buy’ requirement many have before working with a new vendor or ahead of trying a new solution.

The higher the cost of the product or service, the more influential a demonstration can be.

A typical page would either have an email request form where someone can request a demo or a demo complete with an email form to request more information.

Either way, you’ll usually have to provide an email address in return for the demo so the vendor can collect it as a lead.

Now we’re clear on what this type of landing page is, let’s get to those examples!

The Best Request a Demo Landing Page Examples

We scoured the internet for inspiration and these 7 request a demo landing page examples are the best of what we found.

Hootsuite

Hootsuite is a social media management platform that supports social network integration for Twitter, Facebook, Pinterest, Youtube, LinkedIn, and TikTok.

The landing page has a simple, clean design with plenty of white space and limited text. The page also presents trust badges to help create a sense of assurance.

The bold headline invites you to see the product in action and there is nothing on the page to distract you from what Hootsuite wants you to do.

Landing pages are funnels, and the Hootsuite example is a case in point. You land on the page and are funneled directly to the signup form with no distractions.

Even the sign up form has minimal fields to fill, making it easy to complete!

It’s a great example of how simple and elegant you can be when designing your own request a demo landing page.

Row House

Row House offers a sleek and vibrant design, ideal for any request a demo landing page. This time it’s a demo fitness class, which we included to show how flexible this type of offer can be.

The design reflects that of the main website but has much less going on. As typical for a landing page, there’s no navigation, no distractions and a simple focus, to get you to sign up for a demo class.

The page does dilute the offer slightly though, with another call to action at the bottom.

We typically suggest using only a single objective for landing pages so you don’t distract the visitor from the main aim, signing up for a class.

Otherwise, the page is a solid example of a demo landing page in action!

Salesforce

Salesforce is a cloud software company that specializes in CRM for business. It’s one of the largest companies of its type in the world.

Companies rely on growth, which is why Salesforce still uses traditional marketing techniques to attract new customers.

This request a demo landing page is very simple. You have a straightforward headline, some features and benefits and the signup form.

As Salesforce is such a large, well established company, most people know what it is and what it offers so there’s no need to labor the point.

They are appealing to more qualified leads than many other landing page examples in our list, which comes across in the design.

This gives the company freedom to write a short landing page but it isn’t exactly engaging if you’re not the intended audience.

Marketo

Marketo is the part of Adobe that develops and sells marketing automation software. The intended audience is businesses who already know who the company is and what they offer.

This demo landing page example calls a demo an ‘interactive tour’ but it’s the same thing.

The page is straightforward and informs visitors about what exactly the demo is all about. There’s a little more to see here than with Salesforce but is no less optimized.

Marketo is to the point but lacks some necessary elements like social proof, detailed descriptions or much background on the offer. It does do a good job of painting a picture though, so you know exactly what you’re looking at.

If you’re more of a straightforward, no-nonsense brand, this type of design might work well for you.

Podia

Podia is an all in one platform that allows you to build courses and sell them online. Their request a demo landing page departs from the norm in a couple of ways.

First, it’s more like a standard page than a sales funnel. There’s top navigation and it’s a similar length to a standard page.

Second, you can see a demo site that uses Podia without having to sign up. It’s another marketing page but it’s a great showcase for what you can do with the product.

Third, the call to action is more subtle, a purple sign up button at the top right. Rather than using a CTA funnel or larger request button or banner, Podia keeps the feel the same as their standard site.

We don’t know how more or less effective this approach is but it definitely builds a sense of who the company is and what they are about.

That in itself is engaging.

Sprout Social

Sprout Social is a social media marketing solution for businesses. It’s a very popular option and has a great reputation. The company also has a great landing page.

The design is simple above the fold and reflects the company branding. It does keep site navigation, but has a simple, bold call to action, an outline of what to expect and a form to complete.

As this is a B2B landing page, there are a couple more boxes to complete than usual, but that’s normal for this type of page.

Scroll below the fold and you’ll see trust badges, social proof and an outline of the features and benefits of the product.

It’s a simple design but optimized to the max and probably performs very well for the company.

It is definitely a request a demo landing page example worth emulating if you’re in a similar niche!

Zoom

We would imagine anyone who has worked remotely over the past 5 years knows Zoom. That doesn’t stop the company wanting to attract new users though.

This demo landing page example is a more traditional offering, with a simple headline and features and benefits.

The content concentrates mainly on what the demo can do for you rather than the product, but most of us know Zoom anyway.

The request a demo form asks some unnecessary questions but is still simple enough to complete. There’s also the same top and footer navigation as the standard website, which is also atypical.

A landing page would usually do away with navigation as it makes it easier for the visitor to leave without completing the form.

Aside from that, this is a useful example of how a landing page can be done.

How To Create a Request a Demo Page in WordPress Using Spectra

A demo landing page needs to be the best it can be, carefully designed to stand the best chance of a positive outcome.

Spectra is a free page builder designed to function within the default WordPress block editor. It also has some high quality readymade landing page templates.

There’s also a premium version available if you want more templates and more tools, but the free option offers amazing value.

There’s nothing new to learn, blocks integrate into the editor and you can build amazing pages faster than ever.

Creating a landing page with Spectra looks a little like this:

First we’ll install Spectra in case you don’t already have it:

1. Log into WordPress as you usually would
2. Select Plugins > Add New
3. Search for ‘spectra’ and select Install and Activate when you see the options

You’ll be presented with the Spectra welcome page where you can enable the blocks you want to use and change settings.

Now let’s create a landing page using a readymade template.

1. Select Pages > Add New
2. Select the Template Kits option at the top of the editor page
   
   
   
   
3. Select a template from the list, we’ll select Event Landing Page for this example
4. Select the Preview Site button to see what the template looks like
5. Select the blue Import Landing Page Template button at the bottom of the screen to install it

Once the template is loaded, it will open in the standard WordPress page editing screen. Here you can make the changes you need to make it fit for your purpose.

If you want to take Spectra further, here’s a detailed video showing you how to design a stunning web page:

Spectra Tutorial: The Basics In 22 Minutes

Key Elements of a Request a Demo Landing Page

Here are some key elements we suggest including on your landing page:

Clean Design

An effective landing page should reflect the brand and be clean and simple to use.

If your main website has a lot of graphics and effects, consider minimizing them on your landing page. Keep colors, typography, logo and any signature graphics, but keep the rest of the design simple.

You can also use an illustration generator to create clean, cohesive visuals that enhance your page without overwhelming it.

For starters, using a logo maker can ensure your logo remains consistent and professional across all your pages.

The only intent of a landing page is to direct the visitor to your desired outcome.

Anything that doesn’t funnel the visitor towards that outcome shouldn’t be on the page.

If you’re looking for a professional to create effective landing page, you should check web design service providers like Superside.

Simple Request Form

The main reason behind creating a landing page is to generate leads, so a form is a must!

A simple form works best. A form that requires the minimum amount of information and the least time to complete will convert the most users.

Consider what information you need from someone to turn them into a viable lead.

Then, only collect that necessary information with the form. You can always nurture the lead later to learn more about them.

Social Proof

Credibility is essential for any website. We are more suspicious about marketing and companies than ever before and social proof can help overcome that.

We suggest adding reviews and testimonials, social media sharing, influencer approval, or something similar on your page.

You could also include logos of existing or previous customers to help build authority like we saw on the Hootsuite example.

Video or Short Message

Videos or short messages are optional and can be included if you think they will help convert.

If they show the visitor what they will be experiencing or tell a story about the product that can help convert, include them.

If they don’t direct the visitor towards conversion, don’t include them.

Conclusion

We hope the demo landing page examples in this post provided some food for thought.

We tried to cover a variety of landing page types to give you the best idea possible of what they can look like. Each does conversion in a slightly different way and has different strengths and weaknesses.

Did you like any of these examples? Which do you think is the best? Tell us about it in the comments!