After holding the event for 40 years in the Utah ski town, organizers plan to take it elsewhere starting in 2027.

The 10-year-old company has ridden the popularity of its tech pants to the top rungs of the athleisure market. But “it’s still early days,” Vuori’s founder says.

Furniture resembling food — fruit, sandwiches and more — has gone viral on social media and led to a shopping frenzy.