New Year, new themes! We’ve been hard at work developing new themes to help you kickstart 2025. Whether you are building your very first website or looking to refresh an existing site, these new options can help you achieve the design you want.

Dadaist

• Designed for: Research Projects and Archives
• Also great for: Blogs, Digital Zines and Magazines, News, Advocacy

Dadaism pushed the boundaries of what was considered art with absurdism and flair – with Dadaist, you too can reject the boring linearity and blank spaces of common web design. Dadaist hearkens back to a different era of handmade collages, irregular lines, and bold color pairings, giving you a one-of-a-kind website that embraces the best of both digital and print design. 

With posts organized into an assemblage-inspired feed, this theme is a great choice for sharing research collections or blog posts. You can add additional pages, like an About or Contact page, in the main header while the subheader is a perfect place to separate your content into multiple collections using tags. A boldly designed subscription block dominates the footer, making it easy for your followers to sign up to receive new content directly in their inbox.

Koinonia

• Designed for: Non-Profits and Community-Driven Projects
• Also great for: Political Campaigns, Advocacy Organizations

Put your mission front and center with Koinoia, a theme built to support NPOs through advocacy, community engagement, and donations. Koinonia is clean and modern, ensuring that your organization’s digital home feels both reputable and professional for visitors old and new. Use your homepage to share your value proposition, mission statement, and additional content to help visitors quickly understand who you serve and what you offer the community. 

With high readability and easy navigation, supporters can find everything they need, whether they want to join your network of volunteers through a built-in form, browse your community’s service offerings, or make a well-deserved online donation (tip: many digital payment processors offer discounted rates for non-profits).

Kentwood

• Designed for: Learning Institutions
• Also great for: Summer Camps, Sports and Hobby Leagues 

At a busy institution, you need to handle questions and resources for a variety of stakeholders, from current staff and students to potential families. With Kentwood, you can ensure you are building a professional and reputable digital brand that meets a family’s needs, from their first visit through graduation.

With two layers of navigation, students and staff can quickly link out to academic resources without compromising space for in-depth information for current and prospective families. Your homepage highlights your brand with custom photography and blog updates while additional pages give you ample space for well-organized long-form content. No matter where they land, families will be impressed with your institution’s plethora of resources.

Professio

• Designed for: Teachers and Tutors
• Also great for: Speakers, Coaches, City Guides

Professio allows private teachers and tutors to create a digital hub for current and potential students. With a simple but visually impactful two-tone theme available in three color waves, it’s you can quickly build a design-forward website for your teaching business. With Professio’s pre-built homepage blocks, you can quickly introduce your services, answer FAQs, and build credibility with downloadable materials, blog posts, and testimonials. Once prospective students are ready to book a course, they can sign up digitally via a form or email. 

Whatever you need to grow your teaching business, Professio can scale beautifully so that you can focus on what matters most: your students.

Streamer

• Designed for: Gamers, Streamers, and Esports Personalities
• Also great for: Bloggers, Podcasters

With black and neon color palettes and futuristic fonts, Streamer brings gamer vibes right out of the box. With Streamer, you control your content in one central location: share exclusive team updates, rep your sponsors, create custom content, or upload a complete library of your Videos On Demand directly on WordPress. Cross-platform fans can become subscribers to get your fully-branded content directly in their inbox.

Got merch? With WooCommerce for Spotify, you can sell personalized products directly on your Streamer website.

Vueo

• Designed for: Digital Portfolios
• Also great for: Bakeries, Microbreweries, Product-Forward Brick & Mortars

When you’re a visual creator, you want your images to take center stage. With Veuo’s full-width image gallery, your homepage will feel like a bespoke, archival experience. A neutral color palette and unobtrusive text ensure that your artistic style, not the template, defines your website’s ultimate look and feel. When viewers click on an image, they can see it in higher resolution alongside any additional information you’d like to provide. Have multiple oeuvres or themes within your portfolio? Automatically create clickable subcollection pages with tags. 

Add your bio or artist statement alongside social media links in your footer, making it easy for fans and potential collectors to follow along on your creative journey. Whatever your style, you can be sure that Vueo will let your work shine.

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Ready to try out a new look for your website in 2025? You can explore these themes further by clicking on the Preview link and then clicking “Demo site” at the top of the page. There, you’ll be able to explore a clickable sample site to get a better sense of the theme’s appearance and feel. 

Once you’ve found a theme you love, you can click the “Activate this Design” button to customize it. Any new blocks or features you add from WordPress’s suite of tools will be automatically adjusted to match your new theme’s style.

Premium themes from Automattic are available at no extra charge for customers on the Personal plan or above. 

You can explore our extensive selection of free and third-party themes by navigating to the “Themes” page under “Appearance” in the left-side menu of your WordPress.com dashboard. Third-party themes can be purchased for $99/year each on the Business plan and above. 

No matter what type of website you want to build, WordPress.com has all the tools you need to build your online home. 

Many of those features are powered by Jetpack, a versatile plugin that provides WordPress websites with a suite of essential tools for site security, performance, and more. It’s included with every WordPress.com website (even sites on our Free plan). For self-hosted sites, Jetpack tools are also available on a subscription basis, with bundled and ala carte options. 

Jetpack provides WordPress.com with tons of value. It makes sure your site performs well so you can build and create with confidence. But what exactly does Jetpack do and why should you care? Let’s look at just some of the ways Jetpack gives your WordPress.com site superpowers.  

What’s inside the Jetpack toolbox?

Jetpack offers tools in four categories to meet your website’s needs: security, performance, growth, and management. Many of these tools are included with free WordPress.com websites, with additional tools unlocked on higher plan tiers.

Jetpack Stats: Understand what’s resonating with your readers

Free; more features unlocked on Personal and above

Use Jetpack Stats to see your website performance at a glance, including how many visitors are on your site and what content is performing best. Quickly see where your traffic is coming from to better optimize your marketing and partnership strategies. Jetpack is fully GDPR compliant so you can track your visitor metrics with confidence. 

To access your free stats, navigate to the “Stats” tab in the WP Admin. For even more information on your website’s trends and insights to improve your website’s performance, upgrade to Premium.

Jetpack Social: Share in a snap

Free and above

Gone are the days of logging into every social platform to share your newest blog post with your followers. Jetpack Social lets you preview and share your content across major platforms – Facebook, Twitter, Instagram, Linkedin, Mastodon, and Threads – with just one click from within the WordPress Editor. 

Jetpack Social also enables you to automatically put quick share buttons on your posts, enabling your visitors to share their favorite content with their communities, expanding your content’s reach.

Activity Log: Keep tabs on every move

Free; additional features unlocked on Premium and above 

With the Activity Log, you always have a high-level view of changes and actions taken across your site, from comments to new posts to downloads.  Whether you have a large team of content creators or you’re trying to find the source of a pesky bug, the activity log offers transparency and accountability for every website change. 

Free users have access to the 20 most recent website updates. Upgrade to a paid plan to view your complete site activity across your plan’s data retention period.

AI Assistant: Your creative co-pilot

Free and above (limit 20 requests on Free plan, unlimited on paid plans)

With a suite of AI-assisted tools, creating engaging content for your website has never been easier. Jetpack’s AI Assistant can help you quickly generate text, lists, tables, and AI-generated images. AI can also help you edit existing content, highlight readability challenges, identify tonal shifts, and suggest word and image updates to optimize user engagement on every page.

Jetpack Blocks: Add tons of functionality to your site

Free and above

Blocks make it simple to build pages and add functionality to your site’s content. Jetpack provides WordPress.com websites with several blocks that allow you to embed content, add monetization options, customize forms, and much more. Here’s a glimpse at all the things you can do with Jetpack-powered blocks:

Akismet Anti-Spam: Keep your site squeaky clean

Free and above

Spam can attack your site faster than you can say “where’s the firewall?” but Akismet Anti-spam offers professional-grade defenses. Using advanced machine learning, Akismet can filter out 99.99% of spam in user-submitted text, including spam comments, bot form responses, and fake leads, keeping your site and CRM looking pristine and professional. 

Akismet Anti-spam can be found in the Jetpack section of the WP Admin. From there, you can monitor how much spam has been blocked across your site and choose whether you want to review or automatically delete potential spam messages.

Jetpack Newsletter: Jump from post to inbox

Free and above

You no longer need a separate platform to get your content into people’s inboxes: Jetpack Newsletter allows you to convert your blogs into emails right from your post-publish page. Jetpack offers tools to support your newsletter from start to finish, from collecting subscribers on your website to sending and tracking your newsletter’s performance – all from within WordPress.com. Already have a dedicated following? Simply import your existing subscriber list to get started.

VaultPress Backup: Your site’s safety net

Business Plan and above

Accidentally broke your site with a new plugin? Never fear: VaultPress Backup has you covered. With daily backups and additional backups created every time you make an edit, it ensures that your website is crisis-proof. 

To enable backups, simply navigate to the Jetpack tab in your WordPress Admin and select “Backup.” 

Once VaultPress Backup has been enabled, it will automatically create daily backups of your site and backups after every change, with multiple secure copies stored across the cloud. If you ever want to return to a previous version of your site, click the date arrows to navigate to the date you want to roll back to. Click the “Restore to this point” button to revert your site with just one click.

Jetpack Search: Ctrl-F your content

Business and above

Do you have a large website with a lot of content? Help your visitors find what they’re looking for quickly by enabling Jetpack Search. You can turn on Jetpack Search and filtering with just one click in the Jetpack tab of WP Admin. Jetpack will automatically index all of your site content and offers flexible design options that match your brand.

For eCommerce sites, this is particularly valuable: research shows that people are 2x more likely to purchase something when they search versus standard browsing.

SEO Tools: Climb the ranks on search

Business and above

Help new users find your site with Search Engine Optimization, which helps your website climb up the ranks on popular search engines like Google. With the Jetpack SEO tools on WordPress.com Business plans and above, you can control your title tags and meta descriptions to ensure your site is optimized for search. 

You don’t have to be an expert to use Jetpack SEO: Jetpack will notify you if your text exceeds the recommended character count limitations to ensure your metadata looks great in search engine results.

Additional Plugins from Jetpack

Business plan users and above can install additional plugins to their websites. Let’s look at two top-tier plugins the Jetpack team offers to further extend your site’s capabilities.

Jetpack Boost: Make the jump to lightspeed

Paid plugin

Speed matters: just a one-second delay in website loading times can cause a 20% drop in website conversions, with slow sites causing users to experience stress equivalent to watching a horror movie or taking a math test. With Jetpack Boost, you can get suggestions to optimize your website and give your website a relative speed score. Boost will also optimize your code for ultra-fast response times, no developer required.

With Jetpack, you can be sure you’re getting the best: Boost beat out the top 5 WP performance plugins in a head-to-head test.

Jetpack CRM: Know your customers

Paid plugin

For a fully integrated, simple CRM, try out Jetpack CRM (formerly known as Zero BS CRM). Jetpack CRM allows you to manage your customers and website visitors with ease, ensuring you never lose a contact or a sale. With integrations for WooCommerce, Paypal, Stripe, Gravity Forms, and more, you can ensure all your data and sales operations are at your fingertips. Unlike complex CRM platforms, Jetpack CRM keeps things simple so that you can run your business effortlessly.

Ready for takeoff?

With Jetpack built into every WordPress.com website, you get best-in-class tools to help build and grow your site, no matter which plan you choose. It’s that special ingredient that helps make WordPress.com the best place to host your website (in our biased opinion). Sign up to create your first website today or upgrade your existing plan to access everything Jetpack has to offer.