Eight years after pivoting on advertisement strategies, fast food chain Carl's Jr. is bringing back its iconic bikini model advertisements for the upcoming Super Bowl.

This year's ad features TikTok influencer Alix Earle in a campaign for the chain's new "Hangover Burger." Earle, 24, is presently in a relationship with Miami Dolphins player Braxton Berrios.

Speaking to Fox News Digital, Earle said making the commercial was "a lot of fun" and that it was shot in Hollywood.

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"Just like seeing a set like that, it was like Wistera Lane, which is kind of an iconic set," she said, referring to the fictional location of the show Desperate Housewives. 

"Just being there in general was like, mind-blowing for me," she said. 

Earle told Fox News Digital she believes her commercial is a "modern twist" on some of the chain's past work, which featured Paris Hilton, Kim Kardashian, Kate Upton, and Heidi Klum. 

"I think Carl's Jr. is a great brand, and they have great burgers – especially the Hangover Burger – and they've done so many fun, iconic commercials with iconic girls in the past, so it was really fun to be a part of that and kind of do it in a new way." 

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The ad depicts a bikini-top clad Earle walking through a neighborhood filled with the remnants of a party.

"Let's be real. Everyone's going to be a hot mess after the big game," said Earle, who is originally from New Jersey. 

"Been there. Done that," said Earle. "And I've got just what you need to cure that post-party bug: the Carl's Jr. Hangover Burger," she said. 

The burger contains "egg, double bacon – yeah, you need that double bacon – charbroiled beef, hash browns, cheese, and sauce," said Earle, adding "just the way I like it." 

As part of a promotion, Carl's Jr. will be giving away free "Hangover Burgers" the day after the Super Bowl for all users of its app who belong to the chain's rewards program. 

Executives from Carl's Jr. praised Earle as someone who lives an "unapologetic, bold style – much like the Carl's Jr. brand."

"Alix shares not just the highlights of life, but also the moments that are a hot mess, like the day after the big game. We wanted a partner who embraces all aspects of life, and Alix was a natural fit," said Kara Gasbarro, vice president of creative at CKE Restaurants, in a statement released by Carl's Jr.

"Her fans and followers know she loves late-night burger runs and any cure for a fun night out, making this partnership a perfect match. We're excited about this uniquely delicious burger and the way Alix helps us bring this campaign to life," said Gasbarro. 

On YouTube, many seemed to have enjoyed Carl's Jr.'s new advertisement.

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"We’re soooo back! God bless you, Carl!" wrote one YouTube user.

Others praised the return to the chain's old style of advertising. 

"A commercial with a hot girl talking about hangovers and burgers! It feels like the 90s again! The world is healing!!!" said one user.

"This is such a throwback to the old Carl's Jr ads! I would love to see more commercials like this in the future!" said another.

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In 2017, Carl's Jr. announced that they would no longer feature scantily clad models in its advertisements, instead focusing on food quality and an all-American image, Fox News Digital previously reported. 

The prices of fast-food items have been rising steadily over the years — and some restaurants use a technique that entices people to pay more than perhaps they were planning to, a psychotherapist told Fox News Digital. 

The so-called "charm pricing" technique is why many menu items are not priced at full dollar amounts, Jonathan Alpert, a New York-based psychotherapist and author, told Fox News Digital.

"Our brains process numbers quickly and often emotionally, especially during purchasing decisions," Alpert said.

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When an item is priced at $9.99, "our minds latch onto the '9' as the anchor, associating it with a smaller cost, even if logically we know it's close to $10," he said. 

This is called the "left-digit effect," according to the food and culture website The Takeout. 

"This can trick you into feeling like an item is less expensive," according to The Takeout. 

"If you're buying three items priced at $5.99, your brain might immediately assume the total is $15, when in actuality it's closer to $18."

It added that people may feel they're "getting a bargain or a deal." 

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Aside from this "charm pricing," restaurants try other ways to get people to spend more money than they planned, Alpert said.  

These include offering an "appealing menu design or descriptive language that makes the purchase feel more worthwhile and indulgent," he said. 

Fox News Digital reached out to the National Restaurant Association, which declined to comment.

Fox News Digital also reached out to several fast-food chains seeking comment.

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Alpert noted that there are ways to combat the pressure to overspend.

"A helpful tip is to always round up," he said. "When you see $9.99, think of it as $10."

Doing this, he said, "can reduce the emotional impact of charm pricing and help you make more rational decisions."

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Another technique is to think through purchases carefully and make a decision to spend less impulsively. 

"Pause and ask yourself if the item is really worth the cost or if you're being swayed by how it's presented," Alpert said.

"Developing mindful spending habits can help you resist psychological tricks and make choices that align with your goals," he also said. 

Customers recently noticed that Chick-fil-A's waffle potato fries seemed to be a little different. 

As it turns out, the customers weren't imagining things. 

The recipe for the fries changed last year, following testing for "over a year" in various markets, a spokesperson from the Atlanta-based fast-food restaurant chain told Fox News Digital. 

"We know Chick-fil-A fans love our waffle potato fries," Chick-fil-A spokesperson Bryan Malenius said. "Last year we made a slight adjustment to our waffle potato fries recipe, which offers the same great taste while also making our waffle potato fries stay crispier longer."

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The recipe now includes pea starch — which is used in coating the waffle fries, according to the Chick-fil-A website. 

The revelation about the updated waffle fry recipe sparked a lot of discourse online, with many people sharing their opinions on the product. 

On a Reddit page dedicated to Chick-fil-A topics, reactions to the change were decidedly varied, with many of the top commenters on a post about the change expressing negative opinions. 

"Love that they're crispier, but they are pretty bland now," Reddit user "Upstairs-Job-3092" said. 

Another user said the fries were a disappointment compared to the previous recipe. 

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"They're terrible, and unlike their promotional materials say, they do not hold up well as they get cold. You have about a 5-minute window for good fries, and then boom. Mealy and bland," user "lysistrata3000" said. 

"They should have left well enough alone," the user added.

Multiple Reddit users said they preferred the less-crispy old fries compared to what is now being served.

"The new fries aren't necessarily bad ... but they're not necessarily good, either," user "Neat-Year555" said. 

The user continued, "They do travel better than the old ones. But the old ones were really good when they were fresh, whereas these are only OK even when fresh, which feels like a downgrade." 

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Another user said the new fries "literally taste like oil" and that they stick together. 

"I'd rather take the soggier ones than what they did this time around," user "Algodeen" said. 

But some were in favor of the change.

"I noticed they're slightly more crispy, but I don't hate them. Still very tasty," user "crline3924" said. 

"I haven't noticed a difference. They're usually crispy at the two locations I go to," user "boomgoesthevegemite" said.